15: Red Hot Branding that Leads to White Hot Sales with Liz Goodgold

Today's guest is the fiery, redheaded Branding Guru from California, Liz Goodgold. Liz has done some really incredible things. After working with her, her clients typically boost their income by at least 40%! Listen in today, to find out more about Liz.

Liz is an author, a coach and a motivational 'speacher'. She's engaged audiences, such as Pfizer, Warner Brothers, Arco Oil and over a hundred and fifty other Companies and Associations. She's a former Brand Manager at Quaker Oats, Business Editor at Times Mirror and lonely book schlepper at McMillan Publishing. Liz has appeared on every network, including CNN, CNBC, ABC, CBS and PBS. She's a Celebrity Branding Expert on Hollywood Scandals, seasons one and two and also on another, new TV show, airing in the Fall. Her third book, Speak Gooder, is now available. Listen in to find out how Liz helps her clients to brand out, stand out and cash in on their businesses.

Today, Liz talks to Ursula about:

•The limiting beliefs that she used to have about sales and selling.

•How she realized that she was with the wrong Coaching Group in the beginning.

•How Liz made the leap to overcoming her limiting beliefs.

•The importance of ensuring that you brand your offerings.

•What she believes about sales and selling now.

•That you only want to work with people that you can help.

•The two main strategies that she used to make her quantum leap in the first nine months.

•Building your confidence, for your success.

•Why you have to be able to walk away.

•Being really clear about your Brand DNA – that's what makes your brand really you.

•Re-enforcing your brand with a phrase that is uniquely, really you.