Build a Business that You Love with Jeannie Spiro

“I want to approach my business in a way that feeds me as opposed to depletes me.”

–Jeannie Spiro

Now is the right time to grow and change … but you have to sell it. Today I’m talking with business and sales strategist Jeannie Spiro about her own path to entrepreneurship, how she sold her programs, and how ideas about what she should do almost derailed her.

Jeannie asks some really important questions: What does running by business from home look like now? What's important to me now? Who's important to me? How do I want to spend my time? We have plenty of people telling us what we need to do, but these questions are at the core of why we do what we do.

But we’re also in business to make money, and that means making sales. I know a lot of women who are uncomfortable with sales, but Jeannie shines at it. We dive into what she does and what gets in our way.

We talk about:

• Doubts about whether it’s the right time for a next step and building faith in yourself
• Letting go of things that aren’t working
• The difference between marketing and sales — and why getting in front of the most aligned people is so important
• Dropping into your heart before you sell. 
• Setting up systems to support your sales 
• Practicing selling because the more you get comfortable with making invitations, the easier it gets when you go even higher up

ABOUT JEANNIE

Jeannie Spiro is a business and sales strategist specializing in helping women entrepreneurs and conscious coaches with building an impact-driven, high-end coaching business.

Through her private coaching and mastermind programs, she's helped hundreds of clients turn their expertise into high-ticket programs and develop sales systems that allow them to consistently generate multiple six and seven figures in their business.

In the past 35 years, Jeannie has closed millions in sales by selling one-to-one, selling from the stage and selling without complicated sales funnels. Through her programs, she now teaches clients her unique sales framework that allows women to stop stressing about how and when to sell and fill their programs and be able to consistently and more predictably achieve their sales and revenue goals.

Jeannie's on a mission to help more women monetize their expertise and multiply their income and impact.

When she's not helping clients monetize their business, she can be found spending time with her family, traveling, or binging the latest series on Apple or Hulu.

LINKS

• jeanniespiro.com 
• The Ultimate Speaking Lead Generation System: https://jeanniespiro.com/guide
• Instagram: https://instagram.com/jeanniespiro
• Facebook: https://www.facebook.com/jeanniespirocoaching

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• WHAT FEEDS YOU? What does it take to have a business that feeds you instead of depletes you? Try journaling on these questions: What does running by business from home look like? What's important to me now? Who's important to me? How do I want to spend my time? You can also pay attention throughout the day for the next week or month to what depletes you and what fills you up.
• DROP INTO YOUR HEART. Get used to pausing before selling. You can even practice this a few times without making an offer after. Get really clear on the importance of your offer. It can help to read or listen to testimonials to remind yourself of the impact you’ve had. Get excited about what you do and your why. You need to believe fully in what you do to be able to connect.
• HAVE MORE CONVERSATIONS. Having more conversations about what you are selling gives you practice talking about it. It takes the pressure off a little because you are having lots of conversations, and you practice making the invitation. Set a number of sales calls to have. Then reach out to set up those calls. Talk about your offer or service whenever it comes up.