YouTube’s Rise to World Domination | POF191

Did you know that the most popular content on YouTube is kid's videos? How often are your kids on the platform watching videos? How often are you? Not only am I on YouTube with my channel, Parenting for Connection, my kids are also users. I say this to let you know I’m not vilifying or judging the millions of people who watch.

It is however, important for you to know and understand how the app works so that you can be discerning about what you consume and what you allow your kids to watch. YouTube is essentially a search engine and advertiser dressed up as a video platform that no other company has been able to duplicate.

My guest is leading business journalist, Mark Bergen, who’s written a book on the rise of YouTube and talks to me about how it came to be, and what parents need to look out for.

In this episode, we talk about content marketed to kids, YouTube’s relationship with its content providers, the history of problems the platform has had, and how they prioritize some content and creators over others.

We also talk about COPPA, The Child Online Privacy Protection Act, how it’s changed content. It’s a fascinating discussion every parent needs to hear.

For a synopsis of Mark’s book, “Like, Comment, Subscribe - YouTube’s Rise to World Domination,” (an amazingly interesting read) you can download it from the Parent Toolbox. www.parent-toolbox.com

About Mark Bergen

Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He began reporting on the company for Recode, a respected Silicon Valley publication, then moved to Bloomberg in September 2016. Before that, he covered telecom, technology, and media for Ad Age, the premier industry publication, and worked as a freelancer reporter from Asia for The New York Times, The Wall Street Journal, Time, Reuters, and The New Yorker. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, NPR, and several other outlets.

Social Media:

Website: http://www.markhbergen.com/

LinkedIn: https://www.linkedin.com/in/markhbergen/

Facebook: https://www.facebook.com/mark.bergen.16

Twitter: https://twitter.com/mhbergen

Thanks for listening! For more on Robbin, her work and free resources, keep reading!

READY FOR YOUR FAMILY CHECK UP CALL? If you’re feeling burnt out by bad behavior, worn down from constant battles and bickering and you’ve struggled to get the cooperation, respect and obedience you want from your kids, I’ve been there too. It might be time to learn new tools (that you’ve never been taught) to help you get your kids to listen to you, build teamwork, and grow the harmony in your home. https://parentingforconnection.as.me/Checkupcall

FREE GUIDE FOR PARENTS OF STRONG-WILLED KIDS: “How to Turn a NO into Cooperation” go to www.strongwilledkids.com

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