Discovering the Unseen Impact of AI on Your Business Success | OM27

Hey there, so good to see you again. So glad to have you here. And I'm think I'm saying good and glad that same time, but it's all good. I'm really excited about what we're talking about today, we've been in a discussion about growth, about technology, about opportunities everywhere. And obviously, if you're here, opportunity is what speaks to you, and you are an opportunity maker, you are the person that sees what's possible. You're the person who can bridge the possible to what's actually happening so that you can be the solution for your clients and be the answer to their prayers, the cure for what ails them, and be the person who's in the know. And discussion today is about technology and AI, and how does it fit in. Because, like it or not, you're in the AI game, if you are dealing with technology of any kind, you are likely in YuLing and engage with AI on a regular basis. And most likely, you don't even know it. Because all the technology companies are trying to leverage it to their benefit. So they can serve you so they can stay competitive, they don't even have a choice. And today's guest expert, Joel Stolte. With daily AI, he's got a incredible track record pedigree in the tech side of things. He's been in the AI space for a while now. And he's worked with people like Tony Robbins, Peter Diamandis, Joe, Polish, and many, many more, he's exited a couple of different companies that have been very successful. He understands business, he understands entrepreneurship, he understands the journey that you're on, and how technology and AI can enhance that journey. And doing it in a way that is fear free, right? What we don't want, I don't want you guys jumping into this because you feel like you absolutely have to, I feel like there's too much of that going on, I want to encourage you to take good steps in a direction. And Joe hits on something really, really clearly in here, too. It's not just about learning, it's about engaging. Once you have an experience that's going to deliver that outcome, you now have something you can sink your teeth into, because you now have tangible feedback. I tried this. And I got that as a result, right. Here's what I did. Here's what I got back is called feedback man and you need it. You don't get it from sitting around thinking about it, or just reading things and learning you do by jumping in and checking it out. So I don't want to hold you from this. Make sure you rate review and subscribe. Make sure that you let us know what your thoughts are. Give us your comments and your and your feedback. Let us know what else you're our How are you feeling with these interviews? How are they doing for you? And what else can we bring you? What do you want to know? What do you want to see, that's going to give you the inspiration and the clarity to go out and take advantage of all the problems around you find your lane, jump in with both feet, and start solving problems and become the ultimate opportunity maker solving problems for you and the people that you care about. Right. We will see you on the next one jump in and enjoy the episode. Here we go, buddy. Welcome back to another amazing episode. So glad to have you, as we bring to you all of these amazing entrepreneurs with that are just thinking differently and changing the world at scale. And it's never, never a dull moment around you. And I'm never surprised at the level of creativity and effectiveness that we keep coming across some amazing humans and No, no exception today with Joel Stolte. You just heard the official intro. Joe, why don't you tell everybody a little bit more about you from your own lips. And you know why you relevant this conversation? Yeah,

happy to do it in first of all, Jim, thank you for having me here. It's an honor to share my journey. And hopefully we can inspire some people to, you know, see a bigger future for themselves than they have for their past. So yeah, my background is really simple. I actually grew up in a farm town of less than 1000 people. Back in the 80s, lower middle class family, my family didn't know anybody that had money. We didn't even know anybody that knew anybody that had money. So business and money, the whole thing was very foreign to me. But I was very blessed that I run into some excellent mentors in my life. And as part of that journey, I had a mentor that worked for like a big management consulting firm. And he kind of took me under his wing. And I started my career in that space, and a couple years at Microsoft in corporate America. But I woke up one day, and I just realized, like, this is not my calling. This is not this is not what I'm here to do. I mean, I was doing well, I was making more money than it ever made. And I had finally met some people that made the money. But you know, I had friends that were starting incredible businesses, they were talking about changing the world and these huge aspirations, and I was, you know, like, sitting behind a corporate desk. You know, it just didn't match my aspirations. It matched my reality. So I took this giant leap of faith. I left like a quarter million dollar a year job. I moved from Seattle to LA. And I just started what I do now, which is building and selling tech companies instead of a five time founder. I've had three successful exits, and as many exits that I've had, I've had maybe twice as many failures both at the company level, or just catastrophic losses along the way, and it's always fun to lie I give out the highlight reel. And I think the mistake a lot of us make is we compare our behind the scenes to everyone else's highlight reel. So I just want to say right off the bat, like I've been blessed with good mentors, great opportunities, a lot of hard work, found some good success, but I have a, my behind the scenes is just as terrible and crappy as everyone else's. And so yeah, I don't want that to get lost, as I give you my sort of self aggrandizing intro here.

Yeah, I appreciate that. That's a great story. And, you know, let's unpack some of that. You talk about some, you know, catastrophic failures mean, that's a big word. And I think I think a lot of people over accentuate things these days, we use a lot of hyperbole and stuff. But when you use that term, you know, what, what does that give me when I give an example one? And then how do you recover from that? How do you how do you recover from a catastrophic failure? And then say, next? Yeah,

absolutely, man. So, you know, I, I told you the story, I left, I left Microsoft, and I moved, and it's really comfortable place in my life down to LA. And I just gotten married, actually. And so my wife and I moved in a house like six other people that were all like, my co founders and people we were doing business with, it was like, you know, eight of us do two bathrooms, one shower in Venice Beach, California. And it basically raised, I raised some capital, we had an awesome business that was helping charities raise money, or helping you big musicians raise money for their favorite charities. And it was going really well. And I didn't know anything about anything, you know, and I didn't, I didn't really think about the capital strategy, you know, when you're raising money to drive your business. And we got to our Series A, and we basically got left on the altar by a pretty prominent venture capitalist, literally, the they sweated us out to the last minute they bought one of our competitors. You know, it was it was a really, it was a huge lesson. And what happened is, we tried to make it work after that, but we just didn't have the capital to sustain the business model. And it got so bad that, you know, we had to shut the company down, I shut the company down, like filed the paperwork and turn the whole thing off had to, like few weeks before we let all the staff go. My wife was still working in consulting and you know, she was like, on it with a client down in San Diego. So I was like, just bummed out. I was like, Hey, I'm gonna walk to Whole Foods and Venice Beach and just get something to eat, you know. So I go in here, you go to Whole Foods need to get the food, you put it in the box. It's like from the hot bar. And I went and grabbed a cold drink. And I went to the front to checkout and like my credit card declined. Like I couldn't even pay for my lunch. Like that was my rock bottom. It was super embarrassing. I made you know, some white lie about the home, I have another card in the car. I'll be right back. And I just walked back to my place after that, just with my tail between my legs, like couldn't get any worse in this eat like it couldn't get any worse. But in that moment, I remember a lesson that a mentor of mine gave me many years ago, which was no matter how great your victory is or how terrible your defeat is. Don't spend more than one day celebrating or sulking. You know get if you've if you've won big celebrate, you should celebrate wins. I think as entrepreneurs we don't celebrate wins nearly enough. But when you lose the same rule applies like don't spend more than a day sulking because it doesn't really add any value. If you lose, don't lose the lesson. We spend so much time living in the story of negative spiral doesn't serve you so I spent a good day sulking. And the next day I got got back on the horse like what one of my roommates had told the story. He's like, hey, I'll take you out to lunch. The next day, we went out to lunch. And I remember clearly yesterday we were in Santa Monica eating tuna burgers. And I said, this is back in like 2013 2014. I said, Hey, there's a bunch of like, older people coming on Facebook, everyone was going to Snapchat at the time was like, what if we started an agency that just helped like older business owners navigate social media, things like we could find customers pretty easily. And that idea ended up turning into like a multi seven figure agency that we sold. But that idea was born the next day after my biggest loss, because I just I just said you know what I'm going to start again. And the only way to start again, is to just come up with a new idea and get back in the game. Because I wasn't going to go back and get a job like that was not an option for me.

So what do you think is the most important part about making that decision? I mean, is this is this a skill set? is a mindset is just a philosophy? Like how do you how do you approach that?

Yeah, it's, I've refined my answer to this question, actually. I think it's a framework. It's a framework of harvest of philosophy, a part of it, the framework, and, you know, the person that actually put it best to me is, you know, Dan Sullivan from Strategic Coach, I was hanging out with Dan a few weeks ago with Joe Polish, a Joe polishes mastermind. And, you know, Dan said something that just stuck with me, it's like better than I could have said it. We were all having this discussion around, like, is AI going to be great or bad? And, you know, Dan said, you know, look, we're actually really bad as humans at predicting the future. But we're really good meaning makers, we're really good at making meaning out of things. So I think if you can just have awareness and just know that And you're probably bad at predicting the future, whether you think it's going to be really, really good or really, really bad. And just realize that everything else that's happened beyond the facts in your life, like they're just telling a story in your head, and like You're the writer, you're the actor, you're the director, and you can change that story anytime you want. And so I think once you know that, you can just flip the switch and do it. It's a it's a big, bold decision. But I think once you do that, it's the universe has a funny way of like getting out of your way, when you just make up your mind that, okay, I'm over it, and I'm gonna get back in the game. And here we go. No matter how bad your financial circumstances are, or even in life, you know, I left out this part of the story. But during that time, like my father was dying from cancer, there's a lot of reasons I could have given myself to be like, This is the end for me, I'm never going to make it as an entrepreneur. I'm terrible. I'm an imposter, all the things we say to ourselves, but I just decided to tell a better story and attach a better meaning. And fortunately for me that it's worked, then it tends to work when I have my my big losses, you know, are my big failures, my big step act?

Yeah, Dan, Dan Sullivan's green, let you know I I'm a big fan of and fan. And that one of the best statements or stories he ever shared with Genius Network event, and he was speaking in the mastermind. And he said that everybody has everybody has a change cycle. The smaller the company is the smart, the faster your change cycle is. But as you grow things, you're never making a decision today that's impacting you today. It's in there happen to you today where decisions you've made previously, we said, the best most successful leaders are the ones who can look, when you have a fire that happens. The perspective should be. That's an interesting shade of orange. I wonder what created that? Instead of Oh, my God, there's a fire because that fire already happened because the stuff you did previously, it didn't happen because of something you're doing right now. Typically.

I love that perspective. And, and one of the reasons why I love it is I think, just if like if you're going through a hard time, or the future doesn't look so bright in your current worldview, I think that shifting out of anxiety, fear, frustration, pain, pessimism, jealousy, envy, and shifting into curiosity, that you can't be curious and depressed at the same time. It's not possible. So what I love about what you said that story about Dan is, you know, you said why wonder what caused that? Or what what shade of orange? That is? That's a desperate question. So when you can begin to get back into a space, you're asking powerful questions, being in a state of curiosity, just from a mindset perspective, it's just a more useful, and if mindset, and it feels good. And you know, at some extent, it gives you a better perspective and a better way to attach meaning to your journey. And also, I think that like this beautiful actual intelligence, that artificial intelligence, but actual intelligence we have between our ears is is you know, like, activates cosmic Google when you ask the right questions. Like, we can't not answer those questions. Yes, terrible questions, like, you know, like, why is the why is that never worked out for me? And how come? How come bad things always happen? Like your brain is gonna come up with an answer that question. But if you ask an empowering question, it just that that level of curiosity shifts your whole frame and your whole state of being. And I think that's another another clue to maybe unlocking a turnaround if you're going through a tough time.

Definitely. Now, I love all that perspective. And I'm the same way curiosity solves so much. It shifts the game, it really helps. Because if you start going into how do I solve this problem, giving yourself a subconscious activity, by asking questions, versus saying, you know, oh, my God, there's a fire now your brains just gonna freak out. Because it's trying to figure out how to minimize you protect you from from danger, and all this other stuff. But let's, you know, let's talk a little bit about about AI. Now, I mean, talk about about your company. And then as we're engaging the economy and the world today, 2023, as of the date of this recording, there's a lot of fear and doubt and concern, trepidation. People don't know what to do, they're unsure of decisions they seem to be making. Now we've got this whole AI crazy thing that people don't know what to do. How is AI? Part of the solution? And so you have a quick, good, skip a little bit more about what your company is doing? And then and then share some of that.

Yeah, absolutely. So today, I'm the CEO of a company called daily.ai. And we use machine learning and artificial intelligence to help thought leaders and small brands create AI automated email newsletters. So in these newsletters are extraordinary. They get between 40 and in some cases, 70% open rate, which is two or three or 4x. What normal open rates are for marketing, communications, and newsletters, and you can send them every single day, if you want to the click through rates are also very high, in some cases, up to 25%. And it's just been this really powerful vehicle to solve this really painful problem that most of us marketers and sales professionals and entrepreneurs have, which is, you know, how do we how do we handle the middle of the funnel? There's lots of strategies for getting leads, buying traffic, doing SEO, etc, whatever that is. But once we have them, how do we continue to add value? Let them know that we care about them and make their lives easier without being expert content creators, we because creating content is, it's really hard. Well, if you're really easy to create content nowadays with AI, it's really hard to make really good content. And so in our newsletters do is we don't actually make new content, we go out and find the top 1% content in your market on topics that your audience cares about. We package those articles up, we summarize them in your voice, or in the or in your brand voice, right? And then we give them to him every single day, we put your content and your ads in there. And that allows you to basically stay in touch with your market every day, every week, every month, whatever cadence you want. But that's that's what we're up to today. But let me just say that AI is definitely one of the most transformational technologies that I think we'll encounter. I think quantum computing, which is a different conversation for a different day is going to be maybe bigger or as important, but as far as AI is concerned, you know, when I when I sold my last company, and I started asking around, you know, hey, what's the what's out there? And who should I meet who's working on something interesting. I got introduced to my one of my current business partners today, Dr. Peter Diamandis, and him and the other business partner, Eben Pagan had a prototype working thing of what we sell today. But the whole thing just got my head into AI this back in 2021. And I immediately saw that this was going to be this is gonna change the world. You know, I think even the CEO of Google was like, you know, AI is more important than electricity or fire to our species. And when I saw that, quote, I thought it was crazy. But if you think about it, I just want to give a model for how to think about AI and why this is super exciting. Yeah, please. Yeah. Let's go back to another revolutionary technology that changed our species electricity. Think about what life was like before we had electricity. How do we communicate with each other? How do we get around, right? We got around on animals that pulled things we got around on foot. If we wanted to send a communication, somebody was face to face, Telegram, maybe carrier pigeon, maybe smoke signal if you're from a certain tribe, right. But it was very difficult, like the electricity opened up all this incredible stuff, right used to take something like a couple of weeks to get a piece of physical mail from the East Coast colonies to the west, back in the day before there was electricity and even longer to go back. And now we kind of take that for granted. We just completely changed our lives. And so what happened is everything that didn't have electricity, got electricity. And that became a multimillion dollar business model multibillion dollar, maybe even trillion if you adjusted for inflation, right. But things that didn't have electricity had electricity, boom, there's, there's an industry and a business model. The reason why AI is so exciting is because Kevin Kelley, the editor in chief of Wired Magazine said something really fascinating back in 2016. He said everything that can be electrified can be Cognifide, meaning everything with electricity can have AI in it. And that's that's the same pattern, right? So you want to know what the next 100 or 1000 Unicorn startups are going to be, it's going to be adding intelligence to things with electricity. And it's already been happening if you really pay attention to it, right. So everything from washing machines, right there was used to wash our clothes and a machine with a foot pedal. And we got the first electric washing machine in the 60s. A few weeks ago, I was in Japan, through my clothes in a washing machine, and it's flat that we rented. And it's just you just put the soap and you put the clothes in it knows if it's darker lights and nodes, if it's delicate, and knows how long to run the washer, it knows when to turn the dryer on and how long to run it for and how to be energy efficient. That's all AI calibrating in real time. And I could go on and on and on and talk about all these examples, from cars, to cell phones to cameras. All of these things all use AI, even the phones in our pocket that we take photos we think are the best photographers in the world. You know, you think the picture, the phones actually taking like eight pictures and using AI to stitch it together. Right? So AI is already embedded in a lot of things that we do. And if you're looking for reasons to be optimistic about AI, there's so many more reasons to be optimistic about it, then there is the pursuit of the Skynet or the sky is falling or evil robots are going to take us over perspective, there's going to be a lot of abundance that gets unlocked long before those threats become fully expressed. Or if they ever become fully expressed.

Yeah, that's great. I love man. That's that's really good insight. And it's been talking to a lot more people who had been around the AI game and in the conversation longer, most people have been in the AI conversation for like 30 days, 60 days, you know, six months. But then, you know, some people have been around for a bit so you have the bigger perspective. And that's you. That's half the battle with you facing fear, right? If you just have some knowledge, some understanding some insight, and it melts the fear. There's no reason to be afraid now you just have information, you got to make decisions. How do people go about making a decision about AI when they don't really know anything about it?

Yeah, well, I think first thing that I would do is I would use that mental model. What if there was no electricity? Would you use something with electricity or something with no electricity? Think about if you were buying a car when cars first came out, the first cars didn't have electricity. Then they got Electricity and that it opened up something amazing, which is like headlights. So now we can drive at night. So if you're buying a car, you're gonna buy one with headlights or without headlights. So the basic level, just know that if you are in the Western world, and you're using computers and phones and you're listening to a podcast, you're already using AI, you use AI, when you select what to watch on Netflix, or what to buy on Amazon, or your phone, or this, probably a dozen of devices are already using AI. So rest assured it's already making your life better. But if you're looking for that edge in terms of what's been really emergent over the last nine months, which is generative AI, which generative AI is actually a little bit of a misleading term. Artificial Intelligence is an umbrella term, and it encompasses everything from the computer vision that drives my Tesla to the generative AI that is used by things like Chad GPT, and several other things, I think it's important to know actually, is that the generative AI that's making all the you know, you see people making images and using things like chat GPT to get text created. That's machine learning. Machine learning is basically if you give it three inputs, can it predict the fourth output with a higher and higher degree of accuracy? That's it. So there's lots of different kinds of AI. So if I was just listening to this, I was like, Man, how do I use AI? Or how do I think about AI? The first thing is, just know that AI is inevitable way electricity was inevitable. Secondly, know that it's mostly going to make your life incredibly easier. And the third thing is that these tools are incredibly accessible right now for I think it's free, you can still get a chat GPP account. But for something like $11 a month, you can go have a back and forth conversation with with like, what would approximate the super intelligence. I mean, it is it's not super intelligent, it's not essential. And I don't believe that, what the level of synthesis that it's able to do, I mean, just just opening up, go to chat, go go on your phone, go to the app store, get chat, GBT download it and start playing with it, instead of using Google use that and just watch the results that you get back, we can talk about some of the downsides and what to look out for. But when thinking about using it, the best thing to do is just put your jump all the way in the pool, don't put one pinky toe and just cannonball in and figure it out. And the sooner you start doing that, you're going to start learning how to make this an extraordinary tool in your life. So that's one thing. The other thing is, you can also work with a handful of services if you're a business owner, and I'm happy to talk about those. But I think learning is not does not come from reading and memorizing. Like we're taught in school, I think learning comes from doing getting up the experience curve and figuring it out. So if you're an entrepreneur listening to this, put both feet in the pool and just get after it, just start using it anywhere for fun. And then you're going to immediately see 1020 3040 ways you can use this in your life and your business in a variety of ways.

So before we wrap up here, and I'd love for you to share some information about your service and how people can get access to any information that you know, anything you offer to get people more down the path, right. What do you see as the biggest mistakes people are making in the marketplace to not take advantage of the opportunities that exist right now? Yeah,

you know, I think one of the biggest mistakes that people are making in the marketplace, specifically when it comes to AI, is they're very focused on outputs that have outcomes. What do I mean by that? It's like, if you've ever gone in to one of these apps, and typed in some words, and it made a picture for you, or you typed in chat, GPT, you know, hey, write me a, write me some marketing copy on X, Y, and Z and it spits it out, you're like, Wow, that's pretty good. And it took like, 10 seconds, you get kind of high on the novelty and dopamine of the out. But But what you lose track of is did you get the outcome? Did that get the click? Did it get the attention? You know, did it did it get you where you were trying to go and the outcome you want in your business? I think most of the time, sometimes it can. But a lot of times it did not. Why? Because missing actual intelligence missing that data and tracking, did it work or not? Like, just because the AI makes something for you in two seconds doesn't mean you should test it, that rule still applies in our businesses, right. And so I think that the big the biggest mistake I see is people are really getting high on the experience of outputs, and they're not losing track of the outcomes. So you know, if you're thinking about using AI or thinking about a vendor and AI focused on one that gets you an outcome, outcomes are more important than outputs. Outputs are fun, but they're, they're about as useful as watching Netflix. So just know that when you're playing around on those tools, and you're getting stuff out, it's cool when you might be learning something, but it's about as useful watching Game of Thrones or something. Yeah, I

was on a on a podcast this morning about AI for sales. And I was sharing that we've created like a board board of advisors, you know, so to speak inside of chat GPT you know, our CMO, my spiritual adviser business coach stuff and giving it some personas with some context that I have questions for you. Here's the frame. I'd like you to answer them in It cetera. So it just, it enhances the conversation, but it's my business. They're not making decisions for me, right? They're just giving back and input. And I think people get very too excited about those things, even from humans, you know, if you gave me a piece of insight on the planet, you know, I don't just go make decisions in my business accordingly. I gotta make take that and, and put it up against something and research it and see, does this make sense? Right, unless there's something specific to you, personal to you. So everybody has to be taking that and not just trusting the like you said, the outputs? So

yeah. 100%. Yeah, I think another thing that I've learned that's really, really helpful is think about, here's two mental models of how to think about AI. If you're already using a tool like chat, GBT, or something similar, I like to think about him is like the bread on the sandwich, it's good to get things started and get an idea going. And it's also good to finish it. Like if I've got a finished piece of copy or a pitch deck or sales letter, or abandoned cart, email or anything, I will give the model context, right, and then I'll say, you know, using this framework using like the inversion, thinking mental model, give me five reasons why this isn't going to work. Or give me five ways that make this better. You know, and then they give it back, you know, I bought them and usually two or three of them are awesome. So I'll go back and make some edits before I ship it off, right? Or I'll ask the I'll ask the chat GBT or whatever tool I'm using, we use different tools and check CBT. And I'll say, hey, well, you know, if you said that, I could have defined the problem statement better than I'll go back and say, great, well, how would you define the problem statement to make it stronger? In the out the output it gives me may not be the final thing, but it helps me think about it. So that's one mental model, I call that the, you know, the sandwich mental model, it's good for the bread on one and the bread on the other everything in the Middle East to yourself. And the reason why the second mental model is like today's functionality of AI, which is by the time this even published will be dated because it's expanding and growing and becoming more capable exponentially. But today's AI is, even with very good prompting is basically a good intern. People might have their own proprietary models, and I'm sure there's folks like Palantir, they'll if they heard me say this would laugh, but we don't have access to those tools. I'm talking about the tools that we have access to these today, it's helpful to think about like a really good intern, you wouldn't ship the interns work to the client, you'd always check it always, you'd assume that there's something wrong. It's just an intern, it needs to, it needs more context. The reason why these models are there, general models mean they take all this data on the internet, and they're general. So you have to really compress it down to your contextual situation. And that's why when when the outputs come out, it's really important for you to use your intuition and go oh, is this you know, apply your humaneness to it, and then the human plus AI is where you can really start to unlock an advantage. But don't assume the AI is smarter than you don't assume it's going to give you something better than the best humans, it will dramatically improve your situation. But just think about it like an intern, like hiring or like like a Harvard MBA is an intern. Like they're still just an intern. Right? They don't have the experience that you have.

Yeah. And also, I've seen examples, I'm sure you've seen more that have cases where you know, chat GPT, or is coming up with false information, like literally lying, like give citing cases here. This is the example. Here's my sites and you go, you click on a link like that place doesn't even exist, and the thing didn't happen, but it made up it made up the gave you what you asked for, basically,

yeah, well, and you know, because it's not it's not sentient, it's not, it's not actual intelligence. It's just machine learning. It's just trying to guess the next best output. That's it. And so like, you know, there's certainly ways that you can engineer prompts to get some of that out of there. But I think they call those hallucinations, they start making stuff up. You know, recently in the news, there was a lawyer who got in trouble for submitting case histories that didn't exist and these kinds of things, that I think that's where you get into trouble if you're researching and looking at historical facts, big problem, big problem for a number of reasons. Number one, it hallucinate. Number two, the model that you're using has the biases of the company that created that come with the answers, batteries, and batteries included. And maybe you agree with those worldviews and maybe you don't, but they're in there. And so, you know, like you, there's no substitute for great judgment and discernment and just following your other senses. Like the things you know, to be true logically, the things you know, to be true intuitively. And of course, there's no substitute for did it work? Right, like, like, Did it give me the outcome? I wanted it actually, sometimes it surprises me a lot of times, it surprises me. But always I check, you know, did it give me Did it move the needle? Because if it didn't move the needle, then you know, we gotta go back to the drawing board?

Well, I so much good information. And you're clearly you know, well read on your topics and in the middle of it, so you speak about it with a level of clarity and certainty that that a lot of people don't I really appreciate that. You know, so let's talk about talking about outcomes. How do people get access to to daily AI and and what can they expect? And then what's a good way to get started with you? Yeah,

well, it's pretty simple. If you go to daily.ai, that's the website www.daily.ai no.com.ai. Websites pretty straightforward. It'll get, it'll walk you through all of it. But look, if you're, if you have an email list, and you're not mailing them regularly, and you have a product or a service, that converts in the marketplace, and you're not mailing your audience on a regular basis, we can help you with that, right 80% of small to medium sized businesses, that is organizations with less than 100 employees spend use email as their primary acquisition and retention channel. But the problem is, they spend one to three weeks to write an email, newsletter and email, any marketing correspondence over email, right. And about a third, that time is spent on what coming up with what to put in there. So we literally will take all that off your hands, we use machine learning, to basically understand your organization, you fill out a survey, you jump on like an onboarding call, we take the transcript from that call, we feed it into our machine learning models, and we turn it into a customized newsletter that goes out and curates the world's most interesting information that will be relevant to your audience, build you a newsletter, all you have to do is like approve the newsletter before it goes out every week, and then it gets shipped out. And here's the best part, Jim is we use adaptive learning. It's like having a little machine learning data scientist in the background, looking at what every single subscriber on your list is clicking on what emails are opening when they're opening them. And then it takes that builds a composite and makes the next newsletter better. So the more your audience engaged with the newsletter, the smarter your machine learning personal AI gets. And that's why we get the extraordinary open rates. That's why we get such great elixirs, it's because the AI is doing all that adaptive learning for you in the background. And you don't even have to hit send it, it'll do all that for you as well. So there's a little bit more to it. But those are the big picture things it's like, if you aren't in touch with your audience, every single week, I think you're leaving an opportunity on the table. And I know that from being a serial entrepreneur, and I just know that how much time and effort it takes to do a good job engaging your market. And what's cool about engagement. And making content or making fun to the audience loves or curating content your audience loves is is consistency. And consistency creates trust. And trust creates transactions. So if you're not consistently in front of your market, you may be leaving an opportunity on the table. And if you feel like that describes you, then we could probably have a conversation about how to help you.

So does somebody already need to have a marketing engine? They just need better content? Or do you provide the email copy calls to action and all of that as well?

Yeah, if you have an offer, like a thing you sell with a webpage, and you have an email list, and you're not mailing them regularly, and your offer is converting, there's a pretty good chance we can help you. Or if you're a lot more sophisticated, and you maybe have like a marketing team. Like for example, we do the AI email newsletter for Joe polishes book. Right Joe's very sophisticated marketing as a marketer, he has an awesome team, they send out all kinds of mails and communications, we handle the AI companion newsletter for his book. So that continues the conversation and everyone that buys his book in the same topics and allows them to enter Joe's world, you know, click on his offers get exposed to the different parts of his world through a completely different angle and a completely different style than anything else he's doing in his marketing stack. So even if you're sophisticated, if you don't have a machine learning data scientist checking whatever subscribers clicking on that the huge value ads, we can give huge, huge insights to folks like Joe or the other big publishers that we work with.

Data, Data matters, guys make data driven decisions, that's how it works, gets you more qualified, booked appointments gets you more sales. That's how that's the name of the game. That's the game we play. It's all about qualified, booked appointments and meeting every all the resources we can to be able to drive quality and have so much easier to have more predictable outcomes instead of guessing all the time cuz that's just a crappy way to run a business.

Yeah, it's a crappy way to run your life too because it's hard to sleep.

Amen. All right, so daily that AI guys the you can find it, you know, link will be in the show notes as well. Anything else you have any anything, anything to offer to audience anything? Any resource? Any thoughts that you just want to send? Yeah, I

published pretty regularly about things like AI and various topics and entrepreneurship, like personal development mindset. Some of the stuff we started the call with, and you could follow me on Instagram or Twitter. Joe Stoll D live at Joe's galti live. If you misspell it, Google will autocorrect it. There's only one of those so you can follow me there and you know, I drop new content pretty much every day.

Perfect. All right, so you heard it here guys, just lean in. You know, I hope the presence that Joe's bring into this just gives you confidence. You know, it's it's nothing to be afraid of. It's just get some education, get some experience more than anything else. Get your hands on it. and start seeing what kind of outcomes can be generated. And then you can make some educated informed decisions instead of just moving from fear or concerns and jump in because the world is waiting opportunities are out there, the people who need you are waiting for you to get in front of them so that they can find you. And there's a fantastic way to make that happen. So as always, appreciate you guys being here. Thank you for being here when you could literally be anywhere else. We appreciate you trusting us to be part of your success team. Go out and take advantage of opportunities, make a big impact and make a ton of money. Right. Thanks, Joe. Thanks, Jim.