In today’s episode, I sit down with Coach Jordanna, a body transformation expert who helps women in their 40s and beyond build strength, shed weight, and embrace a guilt-free approach to eating.
Together, we explore how the same principles we use for financial planning—like setting clear goals, staying disciplined, and overcoming setbacks—can be applied to fitness and well-being.
Whether you're starting fresh or fine-tuning your goals, this conversation will inspire you to approach both your health and finances with intention and show you that it’s never too late to begin.
Anna's Takeaways:
About guest
Coach Jordanna is an online body transformation coach specializing in working with women in their 40's and beyond to lose weight, gain strength and eat guilt free. After 15 years in corporate marketing she began a second career as a Coach. Combining her lived experience as a working mom and her knowledge in personal training/nutrition and eating psychology, Jordanna has transformed the lives of hundreds of her clients.
Rate, Review, & Follow on Apple Podcasts
Guest website
@jordannanativ on IG
@CoachJordanna on Facebook
coachjordanna.ca on the web
The Vault Resources
Welcome to the Money boss parent podcast, where we help busy parents make smart financial decisions and celebrate balance in their lives. Today, we're diving into the topic that connects the two essential pillars. It is our finances and our fitness and well being. My guest today is Coach Jordanna, an online body transformation coach who specializes in helping women in their 40s and beyond, lose weight, gain strength and enjoy guilt free approach to eating. After 15 years in corporate marketing, Jordanna transitioned to coaching, combining her experience as a working mom with her expertise in personal training, nutrition and eating. Psychology, she transformed the lives of hundreds of women, and today she's here to share with us some powerful insights as well. Hey, money bosses, welcome back to the show. Coach Jordanna, welcome I'm excited for a conversation. Me too.
Thank you so much for having me. Yeah. So
just like managing our finances, I feel like fitness journey is something that requires a lot of planning, discipline, for sure, and like having a long term idea or goals, or like a vision, what you want to be. So for today's discussion, let's kind of like apply some of the principles that we use when we're planning for retirement or planning for a big goal, and kind of compare and contrast how the fitness goals and what we want our body to look like to feel like, you know, can use the same strategy, and that's where I need your expertise.
Sounds great. Yeah, I love it. So,
so tell us a little bit about your journey, like, why? I mean, why the fitness? Because you come from a completely different professional experience. And, yeah, I'm interested. So, yeah. So
I started, I started, actually, in the corporate world. Initially, I spent over 15 years there. I worked for banks and loyalty programs, credit cards, and all the kind those kinds of things. And I worked my way up as a corporate executive. And after having my daughter, I went through my own fitness journey just trying to figure out, you know, what's the healthiest, most sustainable way to live a fit life, one that you're not always dieting. You're able to feel strong and healthy, you have energy to, like, chase these little people all over the place, and then, as you get older, how do you shift into different parts of your life, but maintain that energetic, strong body so that you can do everything you want to do? And after a very long career in the corporate marketing side of things, I was so passionate about my own experience that I wanted to pay it forward. So while working, I went back to school. I became a personal trainer, a nutrition coach and a certified eating psychology coach. And the philosophy is really about it's not just what you eat and how you move your body, but it's why you eat as well, so that we can really take care of the holistic part. And now as women are moving into their 40s, I turned 41 last year or this year, it was also really about tying in the hormonal changes that we're really going through all the time, and making sure that women are getting informed, smart support, and that they're really working smarter, not harder, which is like a great mindset piece that goes along really nicely with the financial investing as well and being smart with your money. Yeah, I
love that analogy because I was thinking, like, okay, in financial planning, we kind of have, like, this timeline, right? So, like, you know, you do these certain things when you're 30, or when you're 20, when you're 30, when you're 40, and then so forth, right? Eventually you get to retire one day, or whatever your big goals are. So it's like it is a specific set of habits, like maybe mindset shifts. I like your angle with the why? Like, why are you doing that? So, like, let's talk a little bit about that. Like, how, especially for moms, right? Because that's who you're focusing on with your work. But I mean, other than us, you know, being in the best shape, whatever the form you have for kids, right? So we can do things like, how do we dig for that? Why? Like, how do we find it so that we can, like, go through this journey?
That's a great question. That's a great question. Anna, like, it's, it's kind of like you, your why is going to change? And I think that so many of us think that there is, when you first start that journey, there's this, like one alternate why, and that's going to be your guiding North light, you know, Northern Star for all of eternity, and that's just going to always keep you motivated and getting you up out of bed on the hard days, and doing the discipline that you need to, and stacking those habits that are going to get you to your result. But the truth of the matter is, we evolve all the time. We change. We bring in new information. Our lives change. We grow up, we become wiser. We have these different experiences that are then going to impact how we think and feel. And so when I look at somebody's why, and I speak to them on the phone, and. Initially, when we're having our initial call, it's really about understanding what are the biggest pain points you're experiencing today. So what is holding you back from being active? What are the areas that you get stuck? What is your vision for success? If, even if it's that first year, if you can't see beyond the first year, that's okay, especially if you've always been someone who self sabotages or, you know, life gets in the way. How do we define that one year success and so finding your why it sometimes starts with a lot of people very physical and an aesthetical but as they get into their journey, they see that there's so much deeper than that, and you can really dive into any area of your life. I always say that you know the blueprint that we discover and the growth that you go through as you go on your fitness journey, it becomes the blueprint for how you end up excelling and elevating, and all of the other areas in your life that could be financial relationship, it could be at work, and it could be with friends, and it's because you're really figuring out, like, how to elevate yourself as a person, and just happens to be at the gym and with nutrition. So those would be some things that I would encourage your listeners to think about, is that it can evolve, it can change as you do.
Yeah, I think, I think I'm personally starting to realize that, because, and then you also, like, you know as an individual, whether you know you're a woman or a man, you're seeing changes in your body, right? Like, it's like, you know, like you have this image of yourself when you were 20 and you were certain weights and the certain shape, and, like, it's not there anymore. And so, like, that self sabotage that you're talking about. I'm like, wow, okay, you gotta stop beating up yourself for, for not, you know, fitting into that idea of yourself, right? So I was like, Oh my gosh, it's so true. One thing that I think I could relate to is like, this, just this morning, I was like, Okay, I got up even before my alarm went off. And I'm like, I am just tired today. It's only Tuesday, but sometimes you kind of like, Give all your best on a Monday and Tuesday comes to be, you know, like, the hardest day, and like, I just don't feel like I'm going for a run. I was planning to go for a run, and so I sat on my bed for, like, I don't know, five minutes. Like, okay, alright. The So, the self talk, right? Okay, this is for me, right? I'm doing this because I'm going to, I know I'm going to feel better, you know, like, what it's going to be after that, but in that moment, right? Like this, you know, push and pull between being, like, disciplined, right? And you hear a lot about that in in the world of anything you do, whether it's saving money or losing weight or, you know, having great body, all of this stuff, anything. So how do you like approach that with, with that, with, with your clients. Because, again, life happens. You may find yourself in these moments. And I did go on my run, but it took me a while to get going, because I just, I was, like, I convinced myself that I didn't want to, you know, let myself down because I promise, or, you know, I had the plan to go and do it right the night before. Um, so like, how do you approach that? Because I know I'm not the only one like feeling that,
oh no, you're not alone. And first of all, congratulations. I want to recognize the win of actually following through and going on your run, because that is part of it, is actually celebrating the fact that you did do it. So when we take the time, when we have followed through, to give ourselves that little pat on the back, you know, we tend to think that the little things don't matter. And just like investing, the little things do matter, they compound over time, and the same applies in your fitness and your mindset. And so the a few tricks of the trade that I've developed over the years to get myself going, and they've worked really well with my clients too, is, you know, a couple things. The first thing, when you're first starting out, I like to pull back and actually look at what is a typical week look like, because you want to set yourself up for success from the start. You want to plan with your end goal in mind, but you want to be realistic with where you actually are today and where you are today. You might not be able to do like five workouts. Maybe it's realistic to do three workouts and one run or something like that. And so I really encourage people to set those realistic goals so that they can stack the wins. Because when you stack wins, you get confident, and when you feel confident, you get excited to move forward to the next step. That's the first piece. The second piece, as I always say, and you'll hear this from many, many experts, is to schedule it like a meeting with yourself, right? You want to honor that time. But how do you actually do that? So most people will plan on Sunday. I think that is a big mistake. Don't plan on Sunday. Plan on Friday, because if you plan on Friday, you're pulling it forward in time. And if you have a busy week coming up, you can actually leverage your weekend to get maybe some food, food prep done, so that you don't have as much stress going on during the week. Or you can move a workout around. You can have the foresight to change your schedule, because you have that those extra days before you're like in the thick of the week, if you wait till Sunday, you're setting yourself up for failure, because you'll already feel. Feel behind. You know, behind in everything that you're doing, you're playing catch up through the week. And when we're playing catch up, we start to worry. That creates anxiety, and then we tend to not follow through. And then the last thing that I do is I set my clothes out the night before for whatever is intended to be the first thing that I do. And I'm definitely a morning workout girl. It's not for everybody, but it is for me, and it sounds like your run is for you in the morning, too,
a morning person, for sure. Yes, I used to be before my son was born. Yeah, I used to do workouts after work. I mean, didn't have to go, right? But now it's like, no, there's I just have no energy, and at the end of the day Exactly.
And so set those clothes out the night before, saying this is what I'm going to do. And the last thought I have before I go to bed, or that you can have before you go to bed, is you're telling yourself, I'm going for the run, I'm doing the workout, I'm going to follow through on this. And the last thought that you think you are cementing that in your mind as the action that you're going to take. If you start to question it, that is what you'll do in the morning, you'll question it. So if you set the intention the night before, you've planned, you've set out your workout clothes, you scheduled your time, you know that that's sacred for you because you've protected it. Then usually people don't quit on themselves in the moment.
Yeah. I mean, it is big for sure. I really love the idea of, like, planning on a Friday. So I gotta figure out how to, how to kind of do that, because I tend to do that on a Sunday, which helps, right? For sure. Like, kind of get the because Monday morning comes, you're like, Whoa,
right? And so the best way to do that, that I love to do, and I have all my clients do it, is you set up a 20 minute meeting with yourself, either at the beginning of the day, at lunchtime, in the afternoon, and it's literally just set in stone 20 minutes. Everybody has 20 minutes where you can make a meeting with yourself, go through your calendar, whether it's paper or digital, and just see where things can plot out that can help you prioritize yourself. Because when you prioritize yourself, and you actually give yourself the gift of like nourishing your body and moving your body and giving yourself some mindset props, you're able to give more to everything else in your life because you feel good. You know it's kind of cheesy now or cliche that people say fill your own cup, but it really is about prioritizing yourself and being able to then give more to the rest of the world, if you have nothing left, like you're only giving, you know, the bare minimum of what you could, and that's yourself and others. And that's when people start to feel badly about themselves,
yes, like one thing, like one good analogy with this, like in personal finance would be like, and seeing this, you know, with plenty of clients and myself too, like, you can have this perfect plan, right? You know what you're supposed to do, like, you know how much you're supposed to save and how your accounts are invested, and what goals you're tracking, but then, I don't know, Christmas comes around, or, like, the next hot thing you saw, or maybe, you know, overspending of, you know, on certain things, and it's like, all of a sudden you're like, Okay, I am off the track. I know that's common too in the fitness world. So like, how? Like, if you're finding yourself like, I guess my first part of that question is, like, what? How do you identify something like that, right? And then if you finding yourself there, what? Like, what are some of the things you can do to get back on a track? Yeah.
So typically, we're not always honest with others, but we we know deep down inside, when something isn't going the way that we had intended, we, you know, start to feel a little bit of that, like guilt, or we feel bad when we're making certain choices, or we're recognizing a habit is starting to crop up again, whether it's like, you know, excessive shopping, or hitting that Amazon by now button too often, or you're creeping into the cupboard and starting to pick out things after you've already decided you're not going to eat anymore for that evening, and it turns into a binge, or something like that. And what I think is really important is like actually having time to become honest with yourself. And if you're ready to get honest with yourself, then you can sit there and look at it logically and kind of set aside the emotions around it, and look at it more from a factual, logical place. And if you're able to do that, I would say that you have a good self assessment, just like in personal finance, right? You're going to want to do that self assessment. Like, where are you really at? Like, let's be honest. Where are all the skeletons in the closet? You're going to pull them all out. The same thing goes with your health and fitness. You have to be honest. And here's what I would say, if somebody is constantly getting tripped up and they're thinking they can do it by themselves all the time, you know, picking up a workout in a magazine or downloading an app, and, you know, paying a membership of $10 but not really getting that personalized support. This is when it's time to actually invest in the coach and get that one on one support, someone that you feel like you can trust, that's walk the walk, and that is able to show you the results that you need. And I think that parallels so well with investing, because. Because you need somebody to actually show you the ropes, show you where you've been making the mistakes, or where you could actually do better and elevate beyond anything you could have ever imagined and get to your goal faster, easier, smarter. Whether it's personal fitness or finance, they kind of go hand in hand in that way. Yeah,
I love that comparison, because, yeah, you're right. Like, if, to a certain point, you could probably do some of the stuff yourself. But that's where the next love, level of success comes in. I wanted to talk about, like, I hear a lot, and feel myself, you know, feel that myself too, like, and, you know, family members, clients kind of mentioned things like, oh, you know, I didn't really do a good job saving, you know, for my own future. When I was younger, I didn't know how to, didn't have the resources. So like, I'm never going to, you know, reach that, whatever that target I had, right? So it's like, kind of like, I'm too late to the game, right? And start focusing on it. I find, like, with fitness too, right? So, like, for example, I'm not a very athletic person. Like, I never was. And I was like, Okay, I kind of used to, I beat myself up for that. I don't know why. Just a thought. When I was, you know, in my 30s, I'm like, I was never an athlete in school. I didn't do any sports, you know, crazy. So I'm like, I'm not a fitness person. But it changed, right? I kind of came around with that, because I started viewing feeling good, you know, versus, like, all of the big achievements that an athlete can do differently, right? Like, I wanted to have a body that was working, especially being a mom. So, like, this idea of, like, coming too late, right to this game, especially when you're over 40, like, how do you deal with that? Because I know how to do it in finances, right? You're still going to do the same basic steps, right? It might just take you longer, but how is it in in the fitness world, right? Yeah,
here, here's the best part, you're never too late in fitness, because you still have decades, literally decades ahead of you, and you want to live every single day, every single year, in the best possible shape that you can. And yes, it will take time. And yes, there might be, you know, metabolic damage or that we have to undo, or patterns and habits that we need to reframe and relay, and that that could take time. But I always think of like, if you were to take a year, and a year is not that long. We're living a year. It feels like a long time. But in the grand scheme of life, if we're lucky, we get 8085, really good ones, one of them to reset the path of your entire life. It feels small. So if you were to really take a year and actually do the work you would have decades ahead of you that are going to reap the rewards of that. And you know, when I think about it, our body is like an absolutely amazing, amazing machine. You regenerate your cells. 100% of your cells are regenerated every seven years. You're basically a new person every seven years. So why can't that body make a change? We always have a chance. We're eating food every day. There's choices to be made every day. We have an opportunity every day to move our bodies. And so it's really about having the right plan that makes us feel empowered, that makes us feel confident that we can do it, and that addresses the lifestyle that we currently have, so that we can build towards the future. I always like to think about, like, when I think about finances and fitness together, you you really they have to go hand in hand, because if you are very, very wealthy, and you're like, 60 years old, ready to retire, but your body is broken and brittle, and you're sick on lots of medications, and you can't get insurance to travel. What are you doing? How are you living those years? You could be very financially secure and have the money to travel and go to properties and do all these amazing things, but you don't have the health to match it. Alternatively, you could be super, super healthy, but have really poor financial management skills. And so you actually have the ability, the physical ability, to go and do all these adventures, but you don't have the financial backing to support you to actually do them in a way that is, you know, going to help you stay financially stable. So in either case, if one of is missing, you can't do anything you want to do. So they really should go hand in hand with everything you and it is never too late to start. My oldest client is almost 70 years old now, and it is absolutely amazing to see how she has transformed her life. She came to me actually now four or five years ago, and she had gone through breast cancer, had gone through being in multiple car accidents, had, you know, gone through a lot of medications and stuff like that, and she lost, you know, about 15 to 20 pounds. Started strength training, and her entire physique changed, her outlook, change, her mood, change. And before you know it, she's doing things she hadn't done in 2030, years. So. So it's really cool to see how you can transform, no matter the age. And it's all about what's up in your mindset. Yeah,
I was just going to say that conclude, like that. It come, it starts with that. So can you talk a little bit about, like, what are the components of like, what you do, right? Because I think we all understand what a fitness is. And, you know, some people like, I don't like lifting weights, I don't like running, or I don't like, you know, whatever. Well, I don't want to diet, right? Which diet do you so I think it would be, like, cool, because I, to me, it seems like it's a, it's a, like, a complete wellness approach, because it doesn't address just one piece. It's like a whole, the whole human.
It really is transformed. Yes,
it really is.
And this is, to me, what was missing in the fitness industry is that whole person approach. So, you know, I'm a co founder of get sculpted, and what we do is we help women work smarter, not harder, towards their fitness goals. And so we're all about efficiency, but also that personal touch, that personal approach to making sure that whatever we have you doing, that it fits your lifestyle, and it's going to get you to your goals. And so we break that down into three major pillars. And so the first one is really about our smart sculpting system. This is a personalized approach to your fitness plan, your training plan. I'm a strong believer in strength training, resistance training. It doesn't have to be the only thing you do, and you don't have to do it for hours a day in the gym. It's a component of the plan. And so lots of clients will work out as little as twice a week. Some will work out as many as five times a week. But we really want to focus on what are we doing, but also, what are we not doing, because recovery as we age is a critical component to being able to then do what we really want to do. And then the second piece is our small our slow burn nutrition system. This is our approach to nutrition. We are very flexible, and it's our job to take a look at, okay, what are your goals? Let's say it is weight loss or fat loss, and then you want to be able to sculpt, you know, some muscles after that. We want to be able to take you through a proper fat loss phase that is not going to be slashing calories super, super low. The more aggressive we get, the older we get, the more the body is going to fight back, because it's pushing itself into fight or flight. So we really want to keep you as calm as possible, make the calorie deficit, as you know, as high, like, as low as possible while you're eating as much as possible. I like to set protein a little bit higher, because it helps with muscle building and satiation, keeping you full. And then we call, we like to embed, you know, lots of flexibility. So going out with friends, having a date night, going to kids birthday parties and being able to enjoy whatever they're eating is a really important element. And we teach you how to stay inside of your you know, macro range, without having to do all the math, and while still enjoying all of the events and the fun things in your life. And the third pillar is really about setting up that, that success path, that custom success path that is just for you, that is allowing you to understand exactly why we're doing what we're doing. And so if there's things around, you, know, high stress levels, we have a breath work a trauma informed breath work specialist that works with us. She goes live every other week, and we do breath work together as an entire community. We have a amazing movement specialist on staff who then will assess your form via form videos. And it's a great opportunity to take what's typically online, like, here's your meal, here's your workouts, bye, bye, see you later, and really bring you into the fold of a community who and a team that's going to wrap their arms around you and say, we've got you, we're going to take you from here to here, and you're going to have a great time along the way. Yeah,
I love, I love all of those different pillars because, I mean, just particularly curious, because you're right, there's a lot of ways that you can find, especially online these days, all kinds of suggestions, like, Okay, you have to have this diet, or a diet, right? Like, it's, it's more about like, How can I still, like, you're right? How can I still enjoy a glass of wine and, you know, cake once in a while? Yeah, and not. Like, one of the questions, like, from that is like, how do you if you're going through a program like that, like, and to me, like that equates to, like, having a financial plan that sort of gives you, here's what is going to look like, here's what you need to do to get to those goals. But in life happens, and you might eat a little more, or you have snack, you know, bring snacks to work, or, I don't know, mindless eating, like, stress related stuff. How do you like, how do you address that? Because it's going to happen, right? And I know it does to your clients and you as well. Like, because we're humans,
we are human, and that is actually the first thing to recognize, is that those slip ups are going to happen, and it's part of us being, you know, walking that path with grace and learning to self access. And having some self love along that journey, and really letting go of that punishment mentality, because that is really old diet culture way of saying you're not good enough to be living in that body because you can't, you know, step up and eat this way. We really want to let that go and step into this is life. This is going to happen. And in the grand scheme of things, nobody ever got fit from one meal, and nobody became overweight from one meal. So this is again, stacking of habits over time. And so that's the first thing. And the second thing is, there's a great little analogy or short form that I love that's called halt. And this is something I teach my clients. And the second step is really becoming present and aware in those moments where you have to make that decision. So halt. It stands for, are you hungry? Are you angry? Are you lonely, or are you tired? And this really takes into account most of the reasons why people eat at from an emotional place. And so if you're hungry, you want to say I haven't eaten in three to four hours. Or maybe we just, we're taking sips of water throughout our time together. Maybe I haven't drank anything in a long time. Assess that first. And if you are actually hungry, eat, that's that's supposed to happen. But let's say you've eaten and it's only been an hour, and you're already starting to, you know, dig into the snacks at the office, or, you know, the kids you're making dinner and you're like, snacking on their leftover chicken fingers, or whatever you really want to be able to ask yourself, am I angry, lonely, tired? What's going on? Because those are the pieces that you're able to then start to practice that awareness and then the replacement of that behavior. So if you're angry, take a minute, go punch a pillow, go for a walk around the block, call somebody and you know, your best friend, and have a little vent, or write it something in your journal, whatever it is to like, process those emotions differently than the way you would by just, you know, downing a bottle of water or a box of Oreos, and so those are the pieces that we really dig into when we check in with our clients and have the discussions around what's happening every other week. Is, you know what's happening, what's coming up for you, what are the life situations, and then what are the plans for us to practice as we create these new habits and this new implement this new fit life for you,
How involved is something like this? Like, I mean, it sounds all amazing. I feel like it can, you can adjust, right? But how? Like, how much time, I guess I don't know how to quantify it, but, like, how, yeah, how involved would this be for someone who wants to kind of get on this track, yeah?
Like, I'll be honest, it has to be a priority. So a lot of the women that come to work with us, it's about they're done like they do not want to diet anymore. They have to figure this out. This is the last time that they want to do this. They are so frustrated by all the diets and all the companies and all the things that make these crazy claims, and they need to make this a priority. So does it have to be the only thing you focus on? Absolutely not. I work with CEOs and entrepreneurs, and you know people who are women that are safe, even stay at home, moms with lots of kids, and they are just so busy. So part of the coaching process is to chunk these things out into bite sized pieces where we're implementing things one at a time. So it sounds like a lot when you take a step back and say, the full breadth of the program looks like it really big, and it could be so overwhelming from a financial standpoint, too, when you're looking at a financial plan, you're like, oh my gosh, how do I do this? And it's really about the coach coming in and saying, we only have to focus here. These are the three things you need to do for the next couple of months, and then we're going to look at the next thing, and that's really about a coaching relationship, so we pace the process based on what's going on with for the client. Yeah,
I was also thinking how like, because you were talking about some of the elements here that you incorporate now, but I was thinking about longevity piece, right? Because I don't know, it's not a top of mind topic for me yet, but there's, there's, there was a really good documentary on Netflix. I think it's still there. It's called something living to 100 I think there's a longer name. It's like a short series, I don't know, six episodes, but it was really interesting just to see how there are these blue zones right around the world where people live to be 100 or whatever, you know, or longer age than than typical life expectancy in you know, respective countries. So it just kind of brings this to again, in combination of, like, we're planning our money to last longer. And one of the things I do for clients is like, Okay, we have to pick an ending date to your plan is more sounds. I mean, we do, because it can't happen indefinitely, right? So we have to have that conversation. But I like to have, like, you know, we, you know, this is all a projection, but we need to make sure we have an extra cushion, right? Because who knows how long you're going to live, and we don't want you to spend all of your money. So like, how. Do you like? How do you think of this from the that longevity angle? Because I feel like the older we get, the more that becomes top of mind, right? So like you doing all of these things, hopefully live longer, yeah, not just to look a certain way, but like with that in mind, because then approach to diet to, and this is just my assessment, right? But I'm sure you can speak to that. But approach to diet, what you eat, you know, all of the exercises you do, changes as well, right? When you have that element in mind,
it does. And what's like, really cool about the way that, you know, we at get sculpted, choose to approach a plan, is that there's, you know, levers that you pull, right? So when you're looking to achieve something in a specific time frame, we can look at, let's say it's weight loss. You want to lose 25 pounds. Our first lever is going to be, okay, what are the number of calories and how much protein? Right? Because we need to get into a calorie deficit. Then we're going to look at the training program. Okay, where's you know, imbalances in the body or injuries, or how often are they even active? We need to set a new baseline there. And then, where are they at? From their mindset? Are they really in it for the long haul, or is there still some like, work to be done there? And then, as they get further along their journey, we're no longer worried about fat loss anymore or weight loss, because it's a they've reached their goal. We're now moving in and away from this is where women almost never reach okay? We get stuck in this four to six loop, four to six month cycle of weight loss. Try to maintain. Don't know what to do next, gain weight, start the cycle all over again. And what we're really doing once we've finished the fat loss phase finish the weight loss is we actually start to increase calories again. And so when, which sounds so scary to so many women, right? They're like, what you want me to eat more? What are you talking about? And it is the best thing in the world, because this is when you start to test your metabolic resiliency and you see how you can maintain your body by actually eating more food. Because now you're fueling yourself for your life. You're fueling yourself for your activities. You're fueling yourself for the strength training that you're doing. You're able to lift heavier, run faster, try new activities, all of these, all of these amazing things, because you're actually eating more, and you're no longer eating in a caloric deficit, which is actually like less than what you need. So if you start to test that out, that's when we start to see some incredible changes in the body even further. People get injured less often. They have more energy. They sleep better. Their sex drive is increased. They have clearer thinking. They're more creative. All of these things start to come together, and then they have new goals. In the gym, a lot of our girls start to get into, you know, specialized training, where they're like, Oh, I always wanted, you know, this, like, amazing back, or I always wanted to grow my glutes, or I always want to do this. And that's when we can start to have fun with their programming, and how that relates to the longevity piece is when you're no longer in a dieting mindset, your brain can easily come into this parasympathetic nervous system response where you are calmer, you are clearer. You have all of the benefits of living in that state, and you will not get injured as much. You will be stronger. You will have all of those pieces falling into place, so the longevity piece actually becomes easier once you stop dieting.
I love that a lot, because, I mean, especially with the diet and and I've heard, I know many, many of you probably have heard this like that, like, diet itself is, like the bigger component, right? Like something, like you can't outwork the bad diet, right? Like, you can't go, you nailed it. Can you, right? So that's and, I mean, but we live in the world where all kinds of food is available, right? Like, our choice, you can click a button on your phone and you get food delivered and drinks and everything, right? So, like, that's that mindset piece that we need to work on,
yeah, and it is a mindset, but it's also flexibility. So you're making choices. Instead of having the, you know, the delivery to your home for food every day, you're saying, Oh, I do this once every, you know, couple of months, and it's going to be better for your savings long term, when you're thinking about your your wallet, and it's going to be better for your body, too,
yeah, no, I agree. Oh my gosh. There's so many good, good parallels here. Okay, so how can our listeners connect with you? Because I know you have an awesome, awesome platform and an awesome offerings that you guys are creating.
Yeah? So everyone can find my usually hang out on Instagram. You can find me there @Jordannanativ, and I would love to extend to anybody who would like to watch our open house, you can learn more about how we do things, and from there, you're able to get in touch with me a little bit more and inquire about the program
awesome. And we'll make sure and to include this in the show notes. Thank you so much for for sharing some of this knowledge today and any last. In the thoughts before we close,
just I wish for your audience to experience one day that financial freedom paired with the freedom from dieting, where they're living in their strong, fit body with their abundant, you know, savings so they can live the life of their dreams.
I love it. So I've heard somewhere like health is like equals wealth. So it's like, that's kind of like, I think of it. So thank you so much again. Thank
you so much. Anna, applause.