Forget Brainstorming. Boost Your Sales by Question Storming Instead with Melina Palmer
When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the right projects and problems moving forward. In this episode, you will discover how asking the right questions can transform relationships and generate sales and will leave you questioning your own problem-solving techniques.
By listening you’ll learn:
- How the brain really works, and why that matters to everyone in business.
- Why brainstorming doesn't work well with the brain's natural tendencies, and the value of questions.
- What “Question Storming” is, and how to master using it in your business for effective problem-solving.
- How to harness the power of reciprocity to drive business growth and customer loyalty.
Bio:
Melina Palmer is a highly accomplished expert in the field of behavioral economics. As the CEO of The Brainy Business, she provides specialized training and consulting services to businesses of all sizes, helping them harness the power of behavioral economics to drive better results. With her background in applied behavioral economics, Melina has a deep understanding of the intricate workings of human decision-making. She shares her extensive knowledge through teaching at the esteemed Texas A and M Human Behavior Lab, authoring three impactful books, and hosting The Brainy Business Podcast, which boasts a remarkable achievement of over a million downloads from listeners in more than 170 countries. Melina's expertise in decoding customer behavior and optimizing marketing strategies has made her a sought-after resource for entrepreneurs and small business owners seeking to improve their marketing and sales approaches.
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