July 15, 2022

434. The Power of Copywriting: How to Write Copy That Sells with Alex Cattoni

434. The Power of Copywriting: How to Write Copy That Sells with Alex Cattoni

Alex Cattoni is the founder of The Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise...

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Alex Cattoni is the founder of The Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. 

In this episode: 

  • [3:50] Why every business needs copywriting.
  • [10:30] 3 Tips to hook your audience’s attention.
  • [15:00] Copywriting versus content writing.
  • [18:20] Alex’s entrepreneurial journey + mission.
  • [25:45] How the world of copywriting is changing.
  • [31:00] Douchey copywriting vs. trauma informed marketing.
  • [40:00] Direct response marketing vs. Brand-building.

 

Connect with Alex @copyposse.  Find her work at CopyPosse.com  

 

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