Episode 33: What Journey Does Your Potential Client Go Through?

The experience that your client/patient goes through at your office can make a difference between attracting and maintaining a client. Does your client see a nice clean and polished office, nice staff or crabby staff? Do they hear gossip and rude conversation or is your staff wonderful and engaging about health and wellness?

Take a tour of your office through your client's eyes. Really pay attention to the details because we overlook them often.

What digital footprint are you leaving behind? Do you have social content in multiple forms; video, blogs, pictures, and social posts? Do you educate your clients or are you always looking to get paid for your knowledge?

Let people get to know you before they book an appointment with you by being on video. According to Google if you are trying to sell a high-ticket item people need to spend at least 7 hours with you.

Do not miss these highlights:

01:17 It was the outside that gave that first impression, so it’s important to pay attention to the look and the ambiance of the building.

04:27 It’s very important for us to plan the experience that we want our clients to have instead of just leaving it to chance.

07:04 Make sure there's a very clear call to action even on your social media.

10:18 So it's really important to make sure that you have content out there, that's helping you connect to people. You need to consistently be producing content. So people know you love you. And like you. And they trust you.

11:43 Have a dabbling of things on every platform, so if one goes down, the other one can stay active, and you can pivot quickly.

13:05 Make sure that your client's journey is fully on digital assets as well.

Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/