Episode 30: Client Acquisition Strategy For Functional Medicine

How much does it cost to acquire a new functional medicine client? It can be as little as 0.51 cents to $240.00 depending on the service.

What does it take to have a successful marketing campaign? It takes planning, training your team, knowing what outcome you are looking to achieve, and a digital presence.

Do not miss these highlights:

02:49 Why is it so important to understand what it costs to bring a client into your practice? 

04:37 Lifelong clients provide the best value to your practice - How to keep them?

11:01 Avoid driving your ads for the client to fill out a form, drive them to call your office instead. You don't need to have a built-in scheduling link.

12:39 How to make cancellation or no show rate extremely low.

14:19 The importance of tracking your financial data as well as tracking your clinical data. 

16:55 Another way of tracking your progress is through what's called a CRM.

18:33 The first milestone that you want to try to accomplish is a 3% conversion rate and then grow from there.

20:26 Don't just run ads and think it's enough - You need to provide a lot of value to the channels and make a connection with a person.

22:16 In your ads, social posts, and YouTube videos use normal everyday language or in layman's terms - Speak to them in a way that describes what and how they're feeling in their language.

24:19 Reviews are incredibly important - Get a video testimonial or a video review whenever you possibly can.

25:34 When you drive people to your practice via a phone call, the person answering the phone needs to be the one that can answer the questions and schedule the appointment.

29:53 It's important to rank organically in the search engine - The higher you rank, the lower the cost of conversion to bring a client in.

Resources Mentioned

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