Using the “Three Markets or Desires” to Determine Who Your Business Will Serve

On today’s episode, Jeff shares what is known as the “Three Markets or Desires”. This is the process that you will use when you create your Freedom Engine to help you determine who your business will serve. Jeff covers:

The Three Markets or Desires

1. Understanding Blue Markets and Red Markets
2. The Sub Markets
3. The Niches
4. How to Use the Sub Markets and Niches to target your Dream Customers

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

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