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Building a business is challenging, but scaling it to success while maintaining freedom feels almost impossible. Many entrepreneurs find themselves trapped in their businesses, unable to grow without losing control. Jake Setterlun knows this struggle firsthand. From his early days learning marketing to scaling multiple businesses to eight figures, Jake’s journey highlights the hard truths about finding the right systems, partnerships, and strategies to thrive in today’s competitive market. In this episode, Jake shares his proven strategies for creating irresistible offers, leveraging AI tools, and designing systems that scale businesses without compromising freedom. Whether you're just starting or ready to grow, Jake’s insights will help you unlock new possibilities for your business.
Key Takeaways:
• The Power of the Right Offer: Jake emphasizes that having the perfect offer is the foundation of any successful business. It determines client retention, value, and long-term success.
• AI in Sales and Marketing: Discover how tools like voice AI and platforms like Go High Level streamline lead generation and automate client communication for consistent results.
• Lessons from Outsourcing: Jake highlights the importance of transparency and control when outsourcing, sharing lessons from challenges with outsourced support teams.
• The Value of Partnership: Finding the right business partner can transform how you work, allowing each person to focus on their strengths while scaling the business.
• Why Bigger Isn’t Always Better: Jake discusses how scaling too quickly can erode profit margins and increase stress, sharing the importance of balanced growth.
About the Guest:
Jake Setterlun, a 28-year-old entrepreneur from Milwaukee, WI, began his business journey at 19 while navigating college and searching for his purpose. With a history marked by both failures and successes—including scaling to million-dollar months, losing it all, and rebuilding—Jake offers a unique perspective on the realities of business and starting from scratch. His story embodies resilience, growth, and the lessons learned along the way.
Links:
Fast Five Questions
1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “Subscribe to Go High Level, build a website, and offer free services to build trust and generate leads before monetizing.”
2. What is the biggest mistake that you have made in business? “Outsourcing support teams without maintaining direct oversight, which led to hidden inefficiencies and client dissatisfaction.”
3. What is a book that you would recommend? “Dotcom Secrets by Russell Brunson”
4. What is a tool that you use every day that you would recommend? “Go High Level—a comprehensive platform for CRM, marketing automation, and managing business operations.”
5. What is your definition of freedom? “The ability to work on your terms, choosing when and where to focus, while having the flexibility to enjoy life’s moments without constraints.”
About Jeff:
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation
Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/
Connect with Jeff:
Instagram: https://www.instagram.com/freedomnationpodcast/
Twitter: https://twitter.com/JeffKikel
LinkedIn: https://www.linkedin.com/in/jeffkikel/
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