From Lemonade stand to Influencer Analysis with John Crestani
In today’s episode, Jeff interviews John Crestani in Malibu, California. John is a marketing expert specializing in affiliate marketing. John shared his journey with us from his start selling at lemonade stands to his current business which he scaled from $6,000 to $60,000 per month. John also shared with us his latest project that he feels is his sole focus in life; influencer analysis marketing. And you don’t want to miss the fun book he shared about Russian mobsters, hackers, video game billionaires, Chinese virtual gold mining, princesses and more!
John and Jeff discuss:
- Dreamed of becoming a multi-millionaire and living in Malibu after College.
- Started out selling at lemonade stands at the local Golf Course tournaments on the weekends.
- Sold study guides to International Students in College; making him $5,000 extra per semester.
- After College, John worked at a marketing agency for 2 years, then went off on his own.
- He went from making $6,000 per month to $60,000 per month on his own using affiliate marketing.
- From 2017 to the present, John started selling information on how to do affiliate marketing and how to start an online business.
- This year he started his 2nd business, Advance Pay; influencer analytics marketing.
- When marketing other people's products, John realized that he wasn't building anything to build freedom for himself.
- John wrote out what he wanted his business to be and took the skills he had and put them in a higher value place.
- Advance Pay: It shows who's working with your competitors and who's moving the most products.
- There is only a prototype for Advance Pay at this time.
Fast Five Questions:
- If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “First off I'm not going to spend the money. But how can I make money without spending money? I can create content with OBS studio, once I figure out how I can sell my skills. I can then post content everyday around skills I already have on social media and try to generate clients that will give me money and then save up for a rainy day fund.”
- What is the biggest mistake that you have made in business? “Wasn't taking the time and energy to sit down and figure out how to work together with a former business partner who was great at sales and networking.”
- What is a book that you would recommend? “Business Book: Cashvertising by Drew Eric Whitman and Fun read: Reamde by Neal Stephenson.”
- What is a tool that you use everyday that you would recommend? “Slack, I love Slack.”
- What is the best way to contact you? “Send him a direct message on LinkedIn (https://www.linkedin.com/in/johncrestani/ ) or Twitter (JohnCrestani ). John gets a lot of messages so be very specific with your questions in your message.
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses.
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