Building a Self-Publishing Empire: How Scott Allan Turned His Passion into a Thriving Business

Building a Self-Publishing Empire: How Scott Allan Turned His Passion into a Thriving Business

In this episode of the Freedom Nation Podcast, host Jeff Kikel interviews Scott Allan, a prolific author, publisher, and one of the pioneers of the Amazon self-publishing world. Scott shares his journey from moving to Japan on a whim to becoming a successful self-publisher who has built a thriving business around his passion for writing. Listen in as Scott discusses the evolution of the self-publishing industry, the importance of adaptability, and how he has leveraged new tools and strategies to stay ahead in the game.

Key Takeaways:

• From Engineer to Author: Scott shares how he left his career as an electrical engineer and moved to Japan, where he transitioned into teaching and eventually found his true passion in writing and self-publishing. His journey is a testament to the power of following your passion and taking bold steps toward a fulfilling career.

• The Early Days of Amazon Publishing: Scott reflects on the early days of Amazon publishing, describing it as the "wild wild west" where a small community of authors supported each other. He shares how the industry has evolved over the years and the importance of adapting to these changes to succeed.

• Leveraging AI and New Tools: Scott discusses how he has embraced AI and other digital tools to streamline his writing and publishing processes. He highlights the importance of staying current with technological advancements to maintain a competitive edge in the publishing world.

• Expanding Beyond Amazon: Scott talks about his decision to go wide with his books, publishing on multiple platforms beyond Amazon to reach a global audience. He also shares how he has partnered with international publishers, expanding his reach and income streams through translation deals.

• Building a Brand and Engaging with Readers: Scott emphasizes the importance of building a personal brand and engaging directly with readers through newsletters, courses, and workshops. He shares his strategies for growing an email list and creating additional value for his audience through diversified content offerings.

About the Guest:

Scott emphasizes the importance of building a personal brand and engaging directly with readers through newsletters, courses, and workshops. He shares his strategies for growing an email list and creating additional value for his audience through diversified content offerings.

Links:

https://www.scottallanpublishing.com/

Fast Five Questions:

1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? "I'd lean into my skill sets. I'd build out a landing page, probably for my coaching services, and start reaching out to my contacts. Social media is a free platform where you can start promoting your services and get clients quickly."

2. What is the biggest mistake that you have made in business? "Not taking my business seriously enough and becoming too distracted. I created too many projects at once, leading to time and money wasted without getting anything done."

3. What is a book that you would recommend? " Buy Back Your Time by Dan Martell and Who Not How by Benjamin Hardy ”

4. What is a tool that you use every day that you would recommend? "ChatGPT, along with other AI tools like Create.Dibli and DeepL for writing, editing, and translation. These tools help me maintain productivity and quality at a faster pace.”

5. What is your definition of freedom? "Freedom is financial freedom, time freedom, and location freedom. It's about having the cash flow and flexibility to live the life you want without constraints."

About Jeff:

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/

Connect with Jeff:

Instagram: https://www.instagram.com/freedomnationpodcast/

Twitter: https://twitter.com/JeffKikel

LinkedIn: https://www.linkedin.com/in/jeffkikel/

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