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When you’re doing your first multifamily deal, scaling the business is the last thing on your mind. But if you don’t think about scale early on and come up with a plan, you’ll be fighting fires as you grow. So, how do you create a vision for...
When you’re doing your first multifamily deal, scaling the business is the last thing on your mind. But if you don’t think about scale early on and come up with a plan, you’ll be fighting fires as you grow.
So, how do you create a vision for what your syndication business will look like in the future and then proactively put systems in place that allow you to scale up with ease?
Veena Jetti is the Founding Partner of Vive Funds, a unique multifamily firm that specializes in curating conservative opportunities for real estate investors. Veena has built a portfolio of 3,000-plus units worth $600M, and she shares her expertise as a frequent speaker, panelist and guest on various media outlets.
On this episode of Financial Freedom with Real Estate Investing, Veena joins cohost Garrett Lynch and me to explain how raising capital at a high level allows her to scale and describe how every decision is made with the investor in mind.
Veena shares her success with investor retention and referrals, discussing why she offers investors the option to put their money in a fund or invest in direct offerings.
Listen in for insight on how Veena uses her time as partner at a big-time investment firm and get her advice on creating workflows that make it easy to scale your multifamily syndication business!
What inspired Veena’s interest in scaling a real estate business
How Veena and her sister/business partner use their time
Why Veena’s had success raising capital at a high level
Why Veena offers investors a fund OR direct offering option
How Veena raises $30M in 42 days
Veena’s experience with institutional investors
What Veena is doing to enhance the way she raises capital
Veena’s biggest challenges right now
Veena’s advice to her younger self
How Veena thinks about deal flow
How Veena’s definition of success has changed over time
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