Stack Your Visibility Wins—Don’t Start from Scratch [Vanity Metrics Detox Part 3]

The power of visibility isn't just in showing up. It's actually about the stacking of the wins. So in order to do that, you need to track what's happening, follow up on opportunities, repurpose strategically, and stay in touch with the people that you meet along the way.

This is the entrepreneur school podcast where we believe you can run a thriving business and still make your family a priority. This show is all about supporting you, the emerging or early stage Entrepreneur on your journey from solopreneur to CEO, while wearing all of the other hats in your life, my name is Kelly Sinclair, and I'm a brand and marketing strategist who started a business with two kids under three. I'm a corporate PR girl turned entrepreneur after I learned the hard way that life is too short to waste doing things that burn you out on this show, you'll hear inspiring stories from other business owners on their journey and learn strategies to help you grow a profitable business while making it all fit into the life that you want. Welcome to entrepreneur School.

Hello, my friend. Welcome back to entrepreneur school, and this is part three of our vanity metrics detox series. I just got back from Palm Springs, and detoxing sounds like a good idea. Anyways, this is not that kind of a detox, but maybe I'll jump on the theme of this and go ahead and do that anyways. So if you haven't listened to the first two episodes, I highly recommend that you go back and start there. In Episode One, we detox the need to look busy or visible, and we talked about how so much of what we do can feel productive, but it isn't actually moving the needle. And then in episode two, we detox the habit of measuring likes instead of leads, and explored how to track the visibility actions that create real momentum. I also started telling you about Valerie, the visibility auditor, who is my new AI tool, who is hot off the presses, available now, and you can see the link in the show notes if you want to check her out, because so freaking cool. I just can't even explain it anyhow, each episode in this series builds on the one before it, and so this one is no different. And today we're detoxing the idea that visibility is a one and done activity, because the truth is one visibility win can lead to five more, but only if you are paying attention.

So let's start with a question. Have you ever done something big for your business, like guest on a podcast or host a webinar, and then you just moved on, no follow up, no repurposing, no tracking what it led to? We're so good at getting the next action done that we forget to use those actions that we're taking to guide us into what the next actions should be, because you just check it off the list, you scramble to figure out the next thing, and you do it again and again. I have done that. I have done it too. I have like, sometimes I feel like I'm Drew Barrymore in 51st states, and just wake up with a fully erased memory of what you did yesterday, and it's like what's happening today. Let's do that also. I might have ADHD, it's okay.

So we are focused on being visible, but we're forgetting to leverage our visibility, and that is really where magic can start to happen. So I want to tell you a story. If you've been a long time listener, you've maybe heard it before, but it's truly this powerful story related to a game that I like to play, and I recommend you do this too, where you where, essentially, you connect the dots back from if that never happened, then that would have never happened. Then that would have never happened. Never happened. I can even connect this back to the choice I made to go to the high school that I went to when I was 13 years old. Led me to marrying my husband. I could have gone to the other high school, and I may not have met him, and my life would be entirely different, and that is wild. And when it comes to visibility, I think about what are some of the actions that happened, or events that happened that resulted in me meeting people that created other opportunities. So a while back, I landed a media pitch that turned into some amazing coverage. I'm talking radio interview, multiple online articles, local and even making it to the front page of my local newspaper. And that coverage got lots of attention for my podcast, and all of a sudden, a big guest was pitched to my show, and seeing how this was all happening out of my. Momentum led me to apply for a speaking opportunity in Nashville. I essentially was like, Oh, I got PR for my podcast. It created more momentum then another opportunity happened. Now I'm going to use that as a case study, and I applied for this opportunity in Nashville, and last year I flew down to music state city I spoke at the podcasting moms conference, and it was so amazing, and not just because I wanted to be a country singer when I was a kid. So it was like channeling my inner Reba McEntire while I was there. But at that conference, I met an incredible group of people, some of whom, many of whom, in fact, I'm still collaborating with to this day. Many of them are my top of Voxer chats that I reach out to when I want to chat through business stuff, and we've been on each other's podcasts. We've been part of collaborative efforts together. And essentially what I'm showcasing here is that that one pitch led to a podcast. The podcast led to a speaking gig. The speaking gig led to new relationships, the clients, and future speaking opportunities that all have come from that. And that is what I call the visibility momentum effect. It's like a snowball, and it just keeps building and building and getting faster and working without as much effort for you as well. Starts with one action, but if you follow it and you nurture it and you build on it, it turns into momentum. And the best part is that you don't need to constantly come up with new ideas. You just maximize the ones that you've already put into motion.

So here's another story I love, because it's really showing how this is not always instant. It can be a long game. And for the last two years, I've attended a local women in business conference. The first year I went to it with a goal to approach the keynote speaker and invite her onto my podcast. She said, Yes, that was a big win. And especially at the time, my podcast was quite new, so you never know. And the second year, I went back because I love the event, and I made a point of thanking the event organizers, and I told them that I would love to be considered to speak in the future, and I shared my podcast with them as an example of my work. Nearly a full year later, I got an email. This was like last month. Hi Kelly, the Women in Business Conference co hosted by the air jury regional and crestfield chambers of commerce will take place on May 21 2025 following last year's event. You had expressed an interest in speaking, and as we plan our speaker lineup, I wanted to reach out. I've listened to your podcast, and I think a number of topics could make for great workshop at the conference. So the next day, I get on a call with the organizer, and she told me I'd been shortlisted without even formally applying. And yes, spoiler, I have been selected to speak at the event. So excited. And not only that, I'll be hosting a full audience session, not just a small breakout. So that's the power of ongoing, intentional visibility. And that leads us to the next key piece, leveraging the visibility, because just showing up, even consistently as it may be, it's not enough if you're not also making the most out of every win like, I mean, you just might as well, right? Or you're just planting all the new seeds all the time rather than watering the ones that you have. You don't need 100 new opportunities. You just need to fully use the ones that are already happening.

So here's some ideas about leveraging your visibility. Say you're a guest on a podcast. You could do nothing. Sometimes we forget to share that. We move more on that podcast and just hope somebody hears it. But what you could do to add more leverage is share the episode on social media more than once, email it out to your list, create two to three short video clips or quote graphics from the conversation. Tag the host and their audience. Thank the host. Send the host a thank you email. Ask for additional connections and collaboration opportunities. You can follow up with any listeners who reach out if you've given away some kind of lead magnet that's connected to that show. Send a specific email to those people and connect with them further. And like we all should do, add the appearance to your media kit or your pitch bio. That one interview becomes six plus visibility touch points immediately, and from there, new people might discover you. You might get invited onto other podcasts. Someone might reach out to hire you or collaborate. And that's momentum in action. But most of us, we do the interview, we post it once we move on. Also, side note, keep a list of all of the collab. Operations that you do and regularly reach out to those same organizers if they were effective, if they were a good fit, like a good audience match for you see what else you can do. Like you don't need to be always making entirely new collaborative relationships. It can be about doubling down with the same people. I have one person who I work with multiple times a year, and I think that it actually strengthens the message when people see your name multiple times, even from the same person. So now, the more that Allison shares me to her audience, the more her audience is seeing me and being reminded of me, and that's that multiple touch points that I'm talking about.

So breaking the pattern of doing it once and moving on is important, because the power of visibility isn't just in showing up. It's actually about the stacking of the wins. So in order to do that, you need to track what's happening, follow up on opportunities, repurpose strategically, and stay in touch with the people that you meet along the way. Collaboration and relationships is the key to all of this, and that's why I'm such a fan of tracking visibility over 90 days, because you start to see that compound effect, you'll remember to reach back out to the podcast host, or re share the media feature, or invite someone from a past collab into your next offer and do something exciting together. It's not about doing more, it's about doing more with what you've already done. That's a good quote. Take that, let that sink in. And look, I get it, because when you're juggling everything else in your business and your life, and your kids, sports and oh my gosh, all the things, it can be hard to keep track of it all.

And that is why I have built you Valerie, my new AI tool. Valerie, her full name, the visibility auditor. She is so much more. She is your visibility strategist in your pocket, and she will help you keep a record of your actions, reflect weekly on what worked, spot opportunities that you might have missed, and follow the breadcrumbs from one win to the next. She makes it easy to stay consistent, stay focused and stay in momentum, because building visibility isn't about being everywhere, it's about showing up in the right places and then making the most of those moments. So here is your challenge this week, look back at one recent visibility win. Maybe it was a podcast, a collab, a speaking gig, or even a post that got great engagement, and ask yourself, what follow up could I do? How can I repurpose this? What or who do I need to connect with or stay in touch with? Visibility isn't about what you do once, it's about how you build from it. So let's get that snowball to start rolling, and if you want help tracking it all, optimizing your actions, staying out of the burnout cycle. Ai, your AI girl, Valerie, she's who you want. She is officially here and ready for you to use. She is an AI powered visibility tracker with a built in weekly scorecard that will actually evaluate the quality of your visibility efforts, not just what you did, but how it's moving the needle. She will help you reflect each week, identify what's working, decide what to do next with confidence. You don't need more ideas. You need smart decisions, and Valerie is here to help you make them.

So DM me the word Valerie on Instagram to get early on the early access list and grab the bonus for the first five people in next week, we are wrapping up this series with a look at what 90 days of focused visibility and really do for your business. Spoiler, it's a lot more than you think. Until then, keep stacking those visibility wins. You got this I'm cheering for you. Talk next week. Bye for now.