Feb. 4, 2025

The Art of Collaboration Through Podcasting with Kyle Goodknight

The Art of Collaboration Through Podcasting with Kyle Goodknight

In this episode of Collaborators Unite, host Chuck Anderson sits down with Kyle Goodknight, podcasting expert and first responder, to explore the untapped potential of podcasts. Kyle dispels the myth of an oversaturated podcast market and highlights how interview-style shows can be transformative business tools. He shares his journey into the world of podcasting, offering insights into leveraging podcasts for strategic partnerships, creating content efficiently, and building genuine relationships with guests. Listen as they unpack how this medium can become a game-changer for entrepreneurs looking to grow their businesses and establish themselves as authorities in their fields.

Guest Bio:

Kyle Goodknight is an adept podcast producer and voice-over artist with a rich background in healthcare as a first responder. With extensive experience as a paramedic and respiratory therapist, Kyle has honed his entrepreneurial spirit by merging his love for tech and storytelling in the podcasting realm. As the founder of Goodnight Podcasting Solutions, he has helped numerous business owners streamline their podcasting processes, transforming their shows into potent tools for growth and collaboration.

Key Points Discussed:

1. Podcast Market Is Not Saturated (00:01:41)

Kyle argues that the podcast market remains open for new and innovative shows, emphasizing unique usage strategies for creative growth.

2. Navigating Podcasting Alongside Busy Careers (00:02:26)

Kyle discusses balancing his full-time role as a paramedic with his podcasting ventures, illustrating how efficient workflows can make podcasting manageable.

3. Podcasting as Relationship Builders (00:07:07)

Kyle explains how podcasts serve as a powerful medium to initiate relationships with potential clients, collaborators, and partners, dispelling the notion that downloads are the primary measure of success.

4. Overcoming Technical Challenges for Podcasting (00:21:39)

Chuck and Kyle address common technical hurdles that aspiring podcasters face, highlighting how Kyle's services can simplify the technical process to focus on content creation.

5. Books That Impact Personal and Professional Growth (00:29:51)

Kyle shares influential books that have greatly affected his life and business approach, including "The Body Keeps the Score" for understanding mental health and "The 5 Apology Languages."

Main Quote:

"Podcasting is a know, like, and trust builder, and if you really fall asleep with that thought process in your mind, the next morning you're gonna wake up and you're like, okay. Cannot not do a podcast." - Kyle Goodknight

Links:

https://kylegoodknight.com/


Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Transcript
Speaker:

Hello everybody. And, welcome back. This is the creative collaboration show



Speaker:

with Chuck Anderson, and this is the show where we help



Speaker:

you business owners who are on a big



Speaker:

mission to change the world with whatever your product or



Speaker:

your service or your coaching program or your course is. And



Speaker:

one thing that we do very well is we attract an



Speaker:

audience who wants to enhance people's lives.



Speaker:

They're they're building that business for that reason. Now, along



Speaker:

the way, there's gonna be obstacles that you wanna overcome.



Speaker:

You're also going to want to leverage



Speaker:

your marketing and get your message out there in a big, big way. One of



Speaker:

the ways that you can get your message out there in a



Speaker:

big way, not only get your message out there in a big way, but create



Speaker:

partnerships that can lead to quantum leaps



Speaker:

in your growth. I know it's happened for me. It's gonna



Speaker:

happen it's happened for our guests, which we're gonna talk about, but we're gonna talk



Speaker:

a lot about partnerships, collaboration, and how we



Speaker:

leverage podcasts to do that. It's the



Speaker:

reason I have 3 podcasts interview style



Speaker:

podcast that is. And, not only is our guest today, very



Speaker:

knowledgeable and an as great expertise in this, but he



Speaker:

is my secret weapon in terms of getting these podcasts



Speaker:

published. So Kyle Goodnight is my guest here today. He's an



Speaker:

expert in podcasting and partnerships,



Speaker:

that relationship. He's also a first responder, which people



Speaker:

usually find very, very cool. But, Kyle, I won't tell everybody



Speaker:

your story. You're gonna you're gonna tell that. So first of all, well, welcome to



Speaker:

the show. Well, thank you so much, Chuck. I appreciate you having me on, and,



Speaker:

it's a privilege to be here to discuss this fun little new world.



Speaker:

And we all know that podcasts are a growing thing, and everybody thinks that



Speaker:

the podcast market is saturated. I'm here to tell you, it's not. Especially



Speaker:

the way that you and I use it, we use it very, very uniquely. So



Speaker:

thanks for having me. I I'm so glad that you're here.



Speaker:

And just to remind me, like so first of all, you're a first responder, so



Speaker:

that means you're a super helpful guy who cares about



Speaker:

others. And then you're a voice over artist, so you know



Speaker:

a little bit about tech and recording and all of that.



Speaker:

And you're a podcast producer and a podcast host, so you have all of



Speaker:

these things going for you. Go ahead and tell everybody a little bit more about,



Speaker:

you know, yourself and Sure. And we'll Sure. Well, like Chuck



Speaker:

said, I've been in, I'm a first responder, a full time paramedic,



Speaker:

which gives me the the room to do all the podcasting stuff



Speaker:

on the side because I work a 24 hour shift every 3rd



Speaker:

day. So if you take 365 days divided by 3, I I



Speaker:

work a 121 days a year, but 24 hours at a shot. Prior to that,



Speaker:

I was a respiratory therapist, and so I've been in health care field almost



Speaker:

3 decades. So just like right shore of 3 decades. So I've got a very



Speaker:

strong background in clinical, but in the process of all that, I was in



Speaker:

medical sales and medical supply development, which where it that



Speaker:

really where I honed honed my entrepreneurial spirit.



Speaker:

I've always been an entrepreneur ever since I was old enough to push a lawnmower,



Speaker:

and it's one of those things where I've had my own business. I'm also a



Speaker:

handyman. I'm I'm I grew up with around my dad who was a



Speaker:

contractor, so I learned the trade from him. So I can



Speaker:

literally go out and swing a hammer and make money just like I can make



Speaker:

money from podcasting or going to the medic, you know, and and



Speaker:

clocking in. So it's one thing. I do have quite a few things under my



Speaker:

belt, pretty well rounded when it comes to life,



Speaker:

experiences and whatnot and things I've seen in the medical industry,



Speaker:

plus just my own life. But, you know, it's I got into



Speaker:

voice over acting because I looked at going back to school, and



Speaker:

school for e EMS management was, you know,



Speaker:

25, $3,000. And I've I've always been told that



Speaker:

I have a good voice, whether that's character voices or seeing voice or,



Speaker:

you know, just talking voice. And so I was on Facebook one



Speaker:

day, and a little thing was like, have you ever many ever told you you



Speaker:

had a good voice was literally the tagline. I was like, yes, and I clicked



Speaker:

on it, and it was a free seminar, 1 hour seminar about how to get



Speaker:

into voice acting. Well, the reason why I'm telling you that is



Speaker:

because voice acting is what introduced me to the podcast



Speaker:

world. Because I started getting hired for intros and outros for other people's



Speaker:

podcast. Well, one individual, he didn't have a podcast



Speaker:

yet. He knew he wanted 1, didn't know how to do it. So when he



Speaker:

hired me as a podcast voice over, he ended up sending me a message,



Speaker:

like, do you know how to do podcasts? And I'm, like, no, but I can



Speaker:

teach myself. So him and I started a relationship, and we



Speaker:

created a a he created a podcast that I produced for



Speaker:

him. And also and then, eventually, he asked me to be a host



Speaker:

or a a cohost on one of his new he started, like, 3 podcasts in



Speaker:

a very short period of time. He had a bunch of different things that he



Speaker:

wanted to get out to the world. So I jumped in as a co host



Speaker:

on a sporting podcast, and then I was producing that podcast. And



Speaker:

his 3rd podcast, which was very political, I started producing that



Speaker:

podcast. I was not gonna be a co host on the political one. I keep



Speaker:

my I keep my thoughts and all that stuff kind of kind of out of



Speaker:

the public only because with what I do on the public



Speaker:

sector, I wanna be nice and neutral and and make sure that people don't



Speaker:

judge me for what I'd like or don't like in that factor. But nonetheless,



Speaker:

I started producing podcasts, what I call the old fashioned way,



Speaker:

which took me several hours for each episode. And then fast forward to



Speaker:

about 9 months ago, or we're getting close to a year, I think it was



Speaker:

April of last year, I got introduced to a much more



Speaker:

efficient way, which includes the program we're actually recording on,



Speaker:

Riverside. No I get zero benefit from me saying this, but



Speaker:

Riverside is probably one of the best platforms I've ever recorded in. I have recorded



Speaker:

in a few. So very, very sleek and very understanding,



Speaker:

very intuitive, and it really helped shrink my



Speaker:

workflow. Like, I was just telling Chuck before we came on, I had a



Speaker:

podcast recording earlier today, within 45 minutes when I was done



Speaker:

recording, it was up to the world. Because Tuesdays are my podcast



Speaker:

day, and I've been so busy on the medical side of things, with classes and



Speaker:

stuff the last week. I never recorded an episode, so I recorded 1 this morning,



Speaker:

posted it this morning, done. It's out there in the world.



Speaker:

So Yeah. That's fantastic. And I, you know, I often refer



Speaker:

to you as my secret weapon when it comes to podcasting, and that's one of



Speaker:

the reasons why. Because, you know, when we first start started our first show,



Speaker:

we were really good at recording it. We were not really good at publishing it,



Speaker:

and we had a 6 month backlog in publishing at some



Speaker:

point. Well, that's a big problem. Yeah. Yeah. I do. People.



Speaker:

Yeah. Well, especially for us because having the



Speaker:

interview style show, one of my



Speaker:

objectives with having people on my show is to,



Speaker:

first of all, develop a relationship with the guest and then, you know,



Speaker:

see what, what partnerships or collaboration opportunities



Speaker:

we might have together. And Right. You know, what I found



Speaker:

was if I recorded somebody and then waited



Speaker:

6 months to publish them, oftentimes, they didn't



Speaker:

remember being on the show. Right. And so we needed to



Speaker:

get that down to 2 weeks. And now with your help, we



Speaker:

can get that down to less than an hour. So I mean Yes. You.



Speaker:

I know. It's like it's like I can't even believe we're actually saying that. You



Speaker:

know? Like, to actually say that out loud and for it to be



Speaker:

reality, and that's no joke. But that includes that includes



Speaker:

complete editing, intros and outros, if you have a commercial to



Speaker:

drop it in there, putting it up on a podcasting platform RSS feed



Speaker:

with Shorts and attaching that to and and then putting it over into YouTube.



Speaker:

I mean, that workflow that used to take 2, 3 hours and



Speaker:

take you in backlog is now something that I mean, I have a



Speaker:

client where I he said that there were 4 episodes available



Speaker:

inside of his Riverside, and I have access to his Riverside as an editor. And



Speaker:

I went in, and I just I put on some music, and I just went



Speaker:

to town. I was actually done because I had gotten so much of a flow,



Speaker:

Chuck. I was done in an hour and 20 minutes with 4 episodes.



Speaker:

Done. Wow. Amazing. Scheduled out for 4 weeks. Don't have to look at it



Speaker:

again until they get more. It was crazy. That the whole idea



Speaker:

of having an interview style podcast has become a lot



Speaker:

easier than most people think. What are you



Speaker:

hearing from people? I mean, first of all, who are you finding



Speaker:

that's coming to you for help, first of all? And what are you hearing from



Speaker:

them? Like, what is their reasons for wanting Well to do a



Speaker:

podcast? Right. So first of all, you know, the people that are coming to



Speaker:

me are people that are curious about podcasting or they're fed up with their



Speaker:

podcasting procedures, and they they wanna hear one last word



Speaker:

of how it can be better and what and then when they see me and



Speaker:

my productions go out and and they



Speaker:

hear, you know, they hear whether they listen to an episode or whether I put



Speaker:

it on social media that that it took me 20 minutes to produce this podcast



Speaker:

that they're getting ready to watch, video and audio and shorts, you know, they



Speaker:

go, well, how is he doing that? You know? And so they call them and



Speaker:

they say, like, tell me tell me, what is your workflow? And I and I



Speaker:

ask a lot of questions first. And one of the main questions is I say,



Speaker:

what is your biggest struggle with your business? What is the biggest struggle with your



Speaker:

podcast? So let's say someone's already a podcaster. Well, I'm just having less and



Speaker:

less time. Okay. That kinda reflects back to people that don't wanna start



Speaker:

a podcast because they don't have time. You know, looking under my



Speaker:

chair, and my dog is lading over there. If I move my dog right now,



Speaker:

there's no time under there. I can look behind my monitor. There's no time there.



Speaker:

You can't find time. You have to make time for something that works to



Speaker:

grow your business. So my next question to them is how many



Speaker:

clients do how many ideal clients or partners or collaborations



Speaker:

would you like to meet on a weekly basis? And they don't know. They don't



Speaker:

know how to answer that. And I'll and I'll and I'll and I'll fill them



Speaker:

with numbers. I'm like 5? 1 per day. Could what would what would 1 per



Speaker:

day ideal client, partner, or collaborator do to your business?



Speaker:

1 per day, 5 per week. Well that would change everything. 20



Speaker:

per month. And I'm like, okay. What if you just concentrated on



Speaker:

setting meetings with people that are your ideal clients that you go



Speaker:

out there and go on the offensive instead of waiting for them to open their



Speaker:

door for you, you're going out to say, hey, who wants to come on my



Speaker:

podcast to talk about blank? And blank is your ideal client.



Speaker:

You subject that word or that sentence to them so it captures



Speaker:

their interest, and they wanna come and tell their expertise. So



Speaker:

if you can do 3, 3 a day, is that feasible? Do you



Speaker:

can you find time? Can you make time for



Speaker:

3 ideal clients per day in your work week? Oh, god. That'd be great. Because



Speaker:

that's 15 per week, and what's the math? 15



Speaker:

times 5, you know? I mean, well, 15 times 4. Sorry. So you're looking



Speaker:

at you're looking at 60 people a week that is your ideal client. Do you



Speaker:

have can you make time for that? You know what? That's a whole another perspective.



Speaker:

And when they do that, then they always call me back and say,



Speaker:

my podcast has generated so many opportunities



Speaker:

for me. Some are direct clients. I've had a few that way. And some



Speaker:

are collaborators or, you know, partners of some sort,



Speaker:

and it blows them away. So people come to me with no time, then



Speaker:

I show them how it's time, and then then I can either



Speaker:

teach them how to do what I do, or I can do it for



Speaker:

them. So it's a done for you or a done with you service, and they



Speaker:

can choose the path that they want. And some people say, nope. I just wanna



Speaker:

record. Like, that if I could just meet with people and record an



Speaker:

episode so I can be a content so I can have content because



Speaker:

remember, the other thing in my opinion, the second one down the



Speaker:

list other than being a partner connector of



Speaker:

podcasting, the second one that used to be number 1 is becoming your authority in



Speaker:

your space. Like podcasts make you an authority of whatever your



Speaker:

subject is. I'm becoming more of an authority in 2 different places. One,



Speaker:

mental health with the first responder. That's one podcast I run and and host.



Speaker:

And then another one is the Ignition Path podcast, which is which



Speaker:

is my business entrepreneurial path podcast where



Speaker:

entrepreneurs come on and they tell me about their path, and I connect with them



Speaker:

there. And that is one of the things that I do and I



Speaker:

have had so many opportunities, and actually, the best thing is



Speaker:

I started my Ignition Pat or my Elevate podcast



Speaker:

pivoted, and we could talk about that if you want. I pivoted from a



Speaker:

different business model in mental health for first responders



Speaker:

into a podcast to create and and



Speaker:

get content and be an authority in that space. And what



Speaker:

happened there was about 2 months in, I had a podcast guest



Speaker:

that found out that I was a first responder during our first meeting. He found



Speaker:

out that I was a podcast producer in our first meeting, and he said, oh



Speaker:

my gosh, Kyle. I've been waiting to meet you. And I'm like, what? He's like,



Speaker:

I didn't know what I knew. He said, I prayed on it. I knew I'd



Speaker:

meet somebody that that fits everything I need for what I'm doing. And I'm like,



Speaker:

alright. Tell me more. And he told me what he was doing for 1st responders



Speaker:

and veterans, single mothers, and and abused children. I'm now his podcast



Speaker:

producer, and we're also generating help for the for



Speaker:

all those 4 categories. And come to find out, he was Tony



Speaker:

Robbins' fire walk captain for 20 years. Oh, wow.



Speaker:

Yeah. So podcasting, that that connected,



Speaker:

that made me introduce that was an introduction from him and



Speaker:

I, you know, from from a random source. Incredible.



Speaker:

Yeah. So I wanna unpack this a little bit because there's a lot that you



Speaker:

just said there. Well, first of all I typically say a lot. Sorry. No. No.



Speaker:

This is well, so do I. I we I I already know that you



Speaker:

and I could fill, a half day or full day



Speaker:

workshop right now. Yeah. Without even blinking.



Speaker:

But you're talking a lot about potential clients



Speaker:

that were on your show. You've talked about this, who he was on your



Speaker:

show and you've now you're his producer and there's a collaboration and



Speaker:

more that happens here. You know what I don't hear you talking about? I don't



Speaker:

hear you talking about downloads and



Speaker:

Yeah. Waiting time and rendering. Yeah. Well, like



Speaker:

I said, I have 3 shows, so I started my first one in 2018



Speaker:

and our whole goal was let's do a podcast. Let's build up a big



Speaker:

audience and sell our courses. And after about 6 months of



Speaker:

that, we were thinking about shutting the show down because we weren't selling



Speaker:

any courses, but we had inadvertently got some clients.



Speaker:

We had inadvertently, recruited some collaboration partners



Speaker:

and some joint ventures. One where we, did create a



Speaker:

new business together. There was a number of opportunities that came from



Speaker:

having the show, but it wasn't what we thought it was. Can



Speaker:

you speak to that a little? So so speak to what it what



Speaker:

what was the question you said? Like, because, like, the reason to start a show



Speaker:

because, I mean, you're you're talking about, you know, how the guest could be a



Speaker:

potential client or Yeah. Like, how, you know, or Yeah. Okay. Or that you've



Speaker:

partnered with them, but you hear so many people out there going, oh, I'm



Speaker:

gonna start a podcast because I need to get all



Speaker:

this traffic to promote myself. And so what



Speaker:

talk about that. Yeah. Well, you know, ultimately, you still need to have



Speaker:

some form of drive and some form of of need to



Speaker:

have an idea of what a show could be. You know, like I said,



Speaker:

I'm pretty creative to talking to clients and potential



Speaker:

clients about, well, I wouldn't even know what to talk about. I'm like, okay. Well,



Speaker:

tell me more about your business. Tell me more about this. Tell me more about



Speaker:

your hobbies. And I found out all this information, and then I get my creativity



Speaker:

going and the juices flowing, and I'll create a podcast in



Speaker:

in in the discussion, like, in our first meeting. I'll create, well, what if you



Speaker:

did a podcast like this? And if it's a specific for your for your



Speaker:

business, what what would that look like if you went out there with this



Speaker:

podcast name and this idea of getting that ideal client in for



Speaker:

your business? What could you do with that? And the and I've I mean, to



Speaker:

the point where I've actually created a podcast one time for with a neighbor of



Speaker:

mine, walking my dog. He came up to me, asked me



Speaker:

if I knew how to help promote his new, golfing,



Speaker:

line of apparel. And I said, yeah. Do a podcast. And he's like, come



Speaker:

again? He was like, how's that gonna sell my apparel? I'm like, it's a podcast



Speaker:

about golfing, and you bring on people to tell funny stories



Speaker:

about golfing. And you invite people for content to come on



Speaker:

and tell funny stories about when they golf with their buddies. And then



Speaker:

then you invite the golf outing people on,



Speaker:

and through that, you say, oh, by the way, can I, you know,



Speaker:

utilize my apparel line in your golf outing? Can I be a a



Speaker:

silent, you know, sponsor of some sort? Can I can I can I present it



Speaker:

at the golf outing? I'll send you some some of this. And he was like,



Speaker:

oh my gosh. That's genius, Kyle. So right there in the moment, I created a



Speaker:

podcast for this guy that had no clue that he even wanted a podcast or



Speaker:

needed a podcast, but he wanted to promote his business. So it's one of those



Speaker:

things where where talking to people and finding out at



Speaker:

least one interest that they have or where they're struggling in with their



Speaker:

business, and then figuring out a way to create a podcast that



Speaker:

helps lift that struggle up and promote



Speaker:

themselves to the world. Amazing. You know, and that's really what we found



Speaker:

too, you know, with our show. Yeah. I I, you know, I mentioned already



Speaker:

that idea of we started the first show because we wanted to promote our



Speaker:

course. We wanna we thought it was gonna bring us all this traffic,



Speaker:

but instead, what it did was, like I said, a couple of them became



Speaker:

clients. Mhmm. Others became affiliates that promoted



Speaker:

us. So indirectly, oh, we



Speaker:

also co created some courses and also started a new



Speaker:

business with another one. So there was multiple opportunities.



Speaker:

It wasn't what we thought we were gonna get from the podcast.



Speaker:

And I think what what I'm realizing is that



Speaker:

it's I mean, the content is great. Of course, we care a lot about our



Speaker:

listeners. But what's been really



Speaker:

powerful from a business perspective is



Speaker:

not only the relationships well, we we realized that it was,



Speaker:

hey. We can do something really special with the guests, and we can



Speaker:

use this as a way to develop relationships. Now we



Speaker:

get to be really intentional about it, and it's like, who do we



Speaker:

want to have as a guest on our show? And, of course, this is



Speaker:

why I'm a big fan of interview style shows. Absolutely. Not



Speaker:

everybody wants to do an interview style show. What are you hearing when people come



Speaker:

to you? Are are they mostly wanting to do interview style shows? Most of them.



Speaker:

I have one gentleman who's doing his best to get interviews,



Speaker:

and he for some reason, people keep on, like, canceling on the interview



Speaker:

or canceling on the meetup meeting. And I don't know why. So if,



Speaker:

you know, he he's banking on this episode to be an interview, and then they



Speaker:

cancel on him, and he'll have to just do a monologue, which is fine too.



Speaker:

He has plenty to say about his topic. So he he definitely



Speaker:

has he has great monologues too. He I don't think he even had



Speaker:

any formal training on, like, interviewing and stuff like that, but he



Speaker:

does a really, really good job of of just getting on and saying, okay.



Speaker:

This is the subject I'm gonna talk about today, and then boom. It's 45 minutes



Speaker:

of him having you know, talking about his views, other things that he's seen



Speaker:

from his life and stuff. So it was it's pretty cool because his is a



Speaker:

sprinkle between 2. Now another client, it is a it's



Speaker:

a 2 2 host or coast a host and a cohost. Once in a while,



Speaker:

they just go back and forth, which is nice, and they're in the same room



Speaker:

or they're in separate locations, but it's it it's one show in one



Speaker:

company. And then once in a while, they bring on guests as well. So that's



Speaker:

it's one of those things where I've I've got a couple of clients that do



Speaker:

monologues or, you know, individual topics with each other



Speaker:

or have a guest on, but most people wanna do the, the guest



Speaker:

type, because they know and they've been trained by me when they come into



Speaker:

my system that, this is how we grow your business through guesting



Speaker:

or having guest on your show. Yeah. I agree a 100%.



Speaker:

And, you know, when I started this show, I always



Speaker:

tell the story about how we booked almost a $100,000 in



Speaker:

revenue before the first 10 episodes were published. Wow. And



Speaker:

we have done yeah. We we've done a lot of business with where this



Speaker:

is what now we're well over a 100 guests. And



Speaker:

so, you know, and we we've done some sort of deal with about



Speaker:

30% of them. And so it's it's super powerful. Let's



Speaker:

talk a little bit about launching a show. I hopefully, people are



Speaker:

listening in and they're going, okay. I really should have a show or



Speaker:

at least an interview style show of some sort. What are some of



Speaker:

the things that are that you find are holding people



Speaker:

back from just just launching right into the The time. The time of



Speaker:

learning how to do it and teaching themselves how to do it. And what



Speaker:

I like to tell people is if you work with me, whether it's a, you



Speaker:

know, a done for you service where you just record and we set up that



Speaker:

system and however that looks, and then I do all your editing and



Speaker:

posting and all that, or it's done with you where I teach you my workflow



Speaker:

because my workflow is very efficient now. Like I said,



Speaker:

I recorded an episode this morning within 45 finishing that show. It was live to



Speaker:

the world, and that included me going outside and and running the dogs for



Speaker:

a little bit. You know, like that like, there is a little bit of rendering



Speaker:

that has to happen in the cloud on Riverside. So I I went in and



Speaker:

I edited, and I said render, and I walked away, walked the dogs, or or



Speaker:

took the dogs out, came back in. It was ready, then I started putting it



Speaker:

everywhere. I mean, that was 45 minutes from when because I even I



Speaker:

I I made it a point. So I knew so I could tell the person



Speaker:

who I was on with and recorded with because I told her. I said, hey.



Speaker:

Listen. This episode will be up in about an hour or less. And she's like,



Speaker:

how is that even possible? I'm like, it is. And I I just got a



Speaker:

message from her after I sent her all the links, and she said, wow. I



Speaker:

am so impressed with your professionalism and your speed. And that's what it's



Speaker:

all about with when it comes to that question you asked about how people being



Speaker:

limitations on what to do. There's a little bit of tech. There's a little bit



Speaker:

of teaching, but I build that bridge. They don't have to go out and



Speaker:

recreate the wheel. I've already got the wheel and it's running very smoothly. So



Speaker:

you come into my wheel and the different spokes of my wheel are the things



Speaker:

that I say, hey, this is what I need from you. This is what I



Speaker:

need from you. This is how we set up your Apple. This is how we



Speaker:

set up your Spotify. This is how we set up your YouTube. You know, and



Speaker:

we do that, and, like, this is how you set up Riverside and how you



Speaker:

record in it. And when you're done recording, you just shoot me an email or



Speaker:

a text that says, hey, I'm ready. It's up there. This is what the episode



Speaker:

is called. Go ahead and edit. We spend a little bit of time sometimes on



Speaker:

artwork, a little bit of time on intros and outros, and possibly, you know,



Speaker:

putting, advertisement or a sponsor inside the middle. Some of that's on the



Speaker:

but once that's built, it's just a button inside of Riverside that puts it



Speaker:

all in for you. So it's one of those things where where I can really



Speaker:

shave all of that fear off of someone that is



Speaker:

worried about the nuts and bolts and the tech behind it. I'm the



Speaker:

tech. You just you just trust me. I got a trusting face.



Speaker:

I save lives for a living. I wanna help people, and it transfers



Speaker:

right over into my business. My entrepreneurial business is I'm here to



Speaker:

serve. Yes, I do make money from it, but also



Speaker:

too, you get what you pay for. You get a very cool, tight process



Speaker:

instead of doing it from the hip, and having how



Speaker:

many episodes with with no views, or having how many episodes



Speaker:

with with no, you know, the with without being able to get it out to



Speaker:

people, you know, for 6 months. I don't want anybody to have



Speaker:

that. They wanna get their content. It needs to be relevant. It needs to be



Speaker:

right now. And another thing too, if they wanna go live, boom. Riverside goes live



Speaker:

as well. So there's a lot of different things about what I



Speaker:

know and what I've already perfected that I can bring to someone and



Speaker:

take all of that fear right out of them. Absolutely. And you keyword that you



Speaker:

said earlier was time. And that look, I



Speaker:

don't having 3 shows, I can say that I don't see



Speaker:

the value in the host also becoming,



Speaker:

you know, technically capable of producing their own



Speaker:

show. It will very quickly turn into a full time job,



Speaker:

especially if you're an authority figure and you don't look if you're you



Speaker:

gotta run your business. And so you can't turn



Speaker:

podcasting into a full time job, but you can use your voice and



Speaker:

your your your your brand and and who you are



Speaker:

to create and leverage these partnerships and opportunities and use



Speaker:

your podcast as a as a great marketing tool. Kyle, I know you're



Speaker:

a very generous and that you've even talked to several



Speaker:

people from our group about, what it would take to launch a



Speaker:

podcast. Tell everybody about what you would talk about. I, and you



Speaker:

offer a free consultation where you can talk about and just get an



Speaker:

idea. Yeah. What the show is gonna be about? Tell everybody about what they



Speaker:

could expect from that call. And what I'll do for those listening



Speaker:

in, I'll put a link to it just beneath this video and in the podcast



Speaker:

show notes so that you can connect with Kyle. Perfect. Thank you. Yeah. I called



Speaker:

that a podcast strategy call. And what it is is it's it's it



Speaker:

can be a couple of things. If someone wants to come and strategize a podcast



Speaker:

for themselves, like, hey, I do want a podcast, but I have no clue of



Speaker:

how to deal with that. That can be what the conversation's about. If they wanna



Speaker:

come on my podcast because they are a small business



Speaker:

and they wanna promote it through my watching, I come on and I



Speaker:

learn about what their pot what their business is. So that



Speaker:

that call is kind of a twofold. I learn about your business and how I



Speaker:

can help you promote it through my podcast. And then in the



Speaker:

meantime, if you're wanting to podcast or wanting to start podcasting, I



Speaker:

answer all and every ant question you have about



Speaker:

what it means to launch a podcast through Goodnight Podcasting Solutions



Speaker:

and and myself. Have people grabbed my knowledge and went on and tried



Speaker:

to do it themselves? Probably. But I'm like, I you know, it's it's one of



Speaker:

those things where I can't I can't help people that are trying to just, you



Speaker:

know I can help people and I can give them information. And literally, from our



Speaker:

conversation now, somebody can take this concept and go and do it themselves,



Speaker:

but it's that it's all those pitfalls that I dealt with and you dealt



Speaker:

with over our first few years of podcasting that now I've built that bridge,



Speaker:

and that bridge can get you over the over those pitfalls. I have



Speaker:

one client that told me that it accelerated her business by 1 year. And I



Speaker:

said, come again? And I actually have it. I I gotta put it up on



Speaker:

my website. She sent me a really nice letter, and, basically, she was knew she



Speaker:

wanted a podcast for her coaching business. She was a teacher who basically



Speaker:

got got outsed from her teaching career because she was



Speaker:

a personal business coach. For some reason where she lives, she's not



Speaker:

allowed to have that in her in her school district. Weird. I



Speaker:

don't know. It's not not here in the states or in Canada. It's overseas.



Speaker:

Nonetheless, she pivoted. She left. She started her coaching



Speaker:

business, and she had it in her timeline to do a start a podcast,



Speaker:

but a year from when she started her business, she answered a question off of



Speaker:

a Facebook post that I put on there. I said, hey. Who was interested in



Speaker:

starting a podcast, but don't think they have enough time to do it? I'll debunk



Speaker:

it. And so she set a meeting with me that was a hook for people



Speaker:

to say, yeah. I wanna start a podcast, and this guy's saying that I can



Speaker:

find time or I can make time. So she set up 1 on 1 with



Speaker:

me. I found out all of her pain points. I showed her how I can



Speaker:

streamline her podcast to get it started now, and she



Speaker:

basically said that since she started her podcast after she talked to me, it sped



Speaker:

her up one entire year. Wow. Amazing.



Speaker:

You know, and I believe it. It's one of the reasons I have 3 shows.



Speaker:

We have 2 more planned for later this



Speaker:

year. And, it is our greatest



Speaker:

tool for meeting, potential partners,



Speaker:

collaborators, recruiting affiliates, getting clients. Like,



Speaker:

it is been so good that we're all in



Speaker:

on that. And so, Well, one thing real real quick. I just,



Speaker:

I don't mean to interrupt you, but it just it just hit my brain of



Speaker:

why this is so intriguing. Who do people buy from? Who



Speaker:

do people collaborate with? They collaborate and they purchase from people



Speaker:

they know, like, and trust. Right? That is sales 101. We are



Speaker:

podcasting to get to know, like, and trust our guests and for



Speaker:

our guests to know, like, and trust us. And whatever that looks like, whether that's



Speaker:

a direct client, like I have 7 of, or whether that's a collaboration,



Speaker:

and we're now promoting each other's podcast or coming on each other's podcast or



Speaker:

promoting each other or doing other things outside of podcasting that because



Speaker:

there's there's people I know and there's people you know that we can connect together.



Speaker:

So it is a know, like, and trust builder is what podcasting is. And if



Speaker:

you think if you if you really fall asleep with that thought process in your



Speaker:

mind, the next morning you're gonna wake up and you're like, okay. Cannot not do



Speaker:

a podcast. I think that's



Speaker:

that sums it up beautifully. And so for everyone listening



Speaker:

in, if you already have a podcast and it's



Speaker:

not doing the things that Kyle and I



Speaker:

have described. If it's not doing that for you, talk to



Speaker:

Kyle. He can help you with that. If you've heard us and you've been



Speaker:

on the fence about starting a podcast for a while and now might



Speaker:

be the time, but you wanna explore that, you know, take the



Speaker:

time, talk to Kyle. He's very helpful. You're only going to work together if it's



Speaker:

a good fit. So you're in super, super good



Speaker:

hands. And after you talk to him, write me and let me know how the



Speaker:

conversation went. I'd love to hear it. And I have a free gift for you.



Speaker:

For anyone who does book a call with Kyle and talks to him, email me



Speaker:

afterwards. I've got a free gift for you. Oh, I can't tell you what it



Speaker:

is. I'm gonna promote this now. I'm not I'm not It's a surprise and it's



Speaker:

good. And it's related to everything that we've talked about here today.



Speaker:

Awesome. Kyle, we're we're almost out of time. But this has



Speaker:

been great. While I have you here though, and you know, you're kind of my



Speaker:

hostage. I one of the things that we ask this of all of



Speaker:

our guests because not only are we here to grow our businesses, but as



Speaker:

I often say in the show, in order to grow our business,



Speaker:

we must also grow ourselves. The way I've



Speaker:

always grown myself is through books. And Mhmm. So I



Speaker:

wanted to hear from you if you have a favorite book



Speaker:

that's helped you on your journey or a must read book



Speaker:

recommendation for others to check out that could help them on their journey as



Speaker:

well. Wow. And and I had one picked when you gave me



Speaker:

this question earlier, and I I will mention it, but



Speaker:

there's actually I I'm not gonna say one because there



Speaker:

are 3 major books that actually changed a lot of things for me. I



Speaker:

saved my marriage with 2 of them, and I saved myself with 1 of them.



Speaker:

So everybody knows the 5 apology or the 5 love languages. That's



Speaker:

a given. Everybody understands that one. Well, the the same writer



Speaker:

wrote the 5 apology languages, and it's helped me out not only personally with



Speaker:

my marriage, but it also helped me in business and in times of struggle



Speaker:

outside of my, my home life. The 5 apology languages, because the



Speaker:

way you apologize to someone matters, and it teaches you that utilizing



Speaker:

the 5 love languages possibly. So so that's a great one. And then the one



Speaker:

that saved me was, I didn't get turned on to it until



Speaker:

after I asked for help with my mental health for my you know, as as



Speaker:

you know, 1st responder and a health care person, I've seen a lot of bad



Speaker:

stuff. And it was 20 years into my 30 year career that, I was



Speaker:

blindsided, and I didn't know which way was up or down. And I reached out



Speaker:

to my mentor, and we got we got me me some help, and I'm on



Speaker:

the back side of it. And now one one of my podcast is 1st



Speaker:

responder mental health. So I am doing it and I'm helping, but through



Speaker:

that process to build that course that I built when I first met you, for



Speaker:

1st responder mental health, I read a book called the I have apology



Speaker:

languages in my brain. It's called The Body Keeps the Score, and it



Speaker:

is almost I would consider it needs to be a prerequisite for



Speaker:

anybody in in any major type of first responder field



Speaker:

along not it's not first responder oriented at all, but



Speaker:

it paints the picture of why things



Speaker:

can affect us so much, and it's it's good for anyone because it



Speaker:

really does go back on all the things that has



Speaker:

happened to you in your life, good, bad, or indifferent, and how that affects



Speaker:

you subconsciously and consciously. And a lot



Speaker:

of moments during that, I listened to it. I was painting my living



Speaker:

room when I was listening to it, and there was a couple of times I



Speaker:

was listening for a couple of hours, and I'm like, I just need to sit



Speaker:

down. I'm like, that was heavy. I mean, it is a heavy book, but it's



Speaker:

profound. And if anybody struggles with any type of anxiety



Speaker:

or any type of mental health issues within their business of



Speaker:

themselves, it is almost a need to read



Speaker:

book because it really, really paints a picture



Speaker:

of how our brain works, what our past does to



Speaker:

us, and and how we can affect that going forward. It's not a it's



Speaker:

not a self help book, but it's information that it's you



Speaker:

have a lot of moments when you read it. So that's it. I was



Speaker:

a a little deep and a and a little serious there, but No. I no.



Speaker:

I it's perfect. And I and look, I've had so many conversations



Speaker:

with other business owners. We're always thinking about marketing and



Speaker:

tactics and, you know, what's gonna make my business grow, but at the at



Speaker:

the same time, we're bringing ourselves to it. Mhmm. And we bring



Speaker:

all of ourselves to it, include the good, the bad, the ugly, all



Speaker:

of it. And so, well, that just reminds me, Kyle, that I have to have



Speaker:

you on one of my other shows, the limitless living show where we do deep



Speaker:

dives into exactly that. And so that's why I have 3



Speaker:

shows. That's right. What can I say? Soon to be 5 is what I hear.



Speaker:

There it's soon to be 5. Yeah. By the by the end of this year,



Speaker:

definitely, we will have all 5 going. And we have the the systems and



Speaker:

the support. Thanks to you, Kyle. To it's really helped us



Speaker:

cut that time down Yep. To under an



Speaker:

hour, and that makes it all possible. And so thank you



Speaker:

for that. Thank you to everything you've shared,



Speaker:

and thank you to our guests. And I hope that you



Speaker:

are inspired, to explore



Speaker:

the possibility of an interview style podcast and how that



Speaker:

can help you to get more clients, more partners, more affiliates,



Speaker:

more business opportunities. Whatever it is that you're looking for, you can



Speaker:

use an interview style podcast for that.



Speaker:

And so I would like you to take one thing,



Speaker:

one thing that you heard us talk about here today or that you were



Speaker:

reminded of during this episode and do that thing



Speaker:

today. Take one step towards the



Speaker:

thing that you want. Maybe we reminded you of something that you



Speaker:

haven't been doing that you're gonna go do. Go do that thing today, or



Speaker:

maybe it's just to go and book a call with Kyle so that you can



Speaker:

talk about, your podcast. Take that first step towards



Speaker:

that first step is all you need to do. And there's just a world of



Speaker:

difference in front of you. And it's going to help you with that quantum leap



Speaker:

you're looking for in your business to make the big impact and the big



Speaker:

difference on the world. Remember, there's no obstacle that's



Speaker:

too difficult to overcome. You're just one partnership or collaboration



Speaker:

away from that big breakthrough. So remember, keep



Speaker:

moving forward, and we'll see you on the next one. Thank you.