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In this episode of Collaborators Unite, host Chuck Anderson welcomes guest Adam Cortez, a straightforward and results-driven marketing professional. Chuck admires Adam for his no-fluff communication style and genuine desire to help clients achieve great results. They discuss the importance of accurate data tracking, the power of networking, the pitfalls of DIY advertising, and the need for strong partnerships in business growth. Adam provides valuable advice for entrepreneurs and shares insights into the constantly evolving marketing landscape.
Guest Bio:
Adam Cortez is a marketing professional known for his straightforward and results-oriented approach. With a background in web design and SEO, he has built successful partnerships in the ad space and has worked with clients to optimize their advertising and marketing strategies. Adam's passion lies in helping businesses achieve real results and establish strong brand presence.
Key Points Discussed:
[00:03:21] The power of straightforward communication and genuine willingness to help
[00:08:45] The negative impact of boastful and nonsensical presentations
[00:13:57] The importance of accurate data tracking and tools like Hotjar
[00:19:34] The significance of networking and building partnerships in business growth
[00:25:12] Common challenges and misconceptions in DIY advertising
Must-Read Book Recommendation:
Adam Cortez recommends "Building a Story Brand" by Donald Miller. This book provides valuable insights into the art of storytelling and how businesses can use it to effectively communicate their brand message and connect with customers.
Links:
- Visit Adam Cortez's website: www.adamcortez.com
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Until next time, keep moving forward!
Chuck Anderson,
Hello, everybody, and welcome back to the show. This is the creative
Speaker:collaboration show with Chuck Anderson, and this is the show where we talk about
Speaker:growth strategies for your business and, our audience is
Speaker:usually, busy business owners and entrepreneurs on a
Speaker:big mission to make a big impact in the world and
Speaker:really bring us that world changing kind of stuff. You have a big
Speaker:idea that you're trying to grow and get out there in a big way.
Speaker:Now when we're promoting our business, we are having to
Speaker:advertise ourselves so that we can make more sales, get more leads, and
Speaker:all the things that we need, and advertising comes into
Speaker:that. and so today, I have not only a good friend
Speaker:of mine, but also a marketing strategist and specifically,
Speaker:advertising agency owner who is we're gonna talk about marketing. We're
Speaker:gonna talk about advertising. We're gonna talk about partnerships and collaboration
Speaker:and whatever else, our brains can, think up
Speaker:of, while we're on this episode. So I'm,
Speaker:honored to have my good friend, Adam Cortez, on the show today.
Speaker:Adam, welcome. Thanks, Chuck. So
Speaker:that's my introduction. And and and you you and I go back a few years
Speaker:and, you know, we've, we've we've collaborated on some projects.
Speaker:We've We've we've wind and dined together. We've traveled together.
Speaker:You know, different things. And so really, really good to have you on
Speaker:the show. We we don't live in the same country. So we very
Speaker:rarely get to see each other in person, but it's at least good to see
Speaker:you there. so, you know, let let's
Speaker:start with your story. Like, you know, you know, you're a marketing
Speaker:strategist and and advertising agency owner, but there's certainly
Speaker:more to Adam than that. give everybody your your
Speaker:your introduction of who you are. Yeah. So my,
Speaker:the the quick and dirty of of where I am, what I've done is
Speaker:I started in IT, back in high
Speaker:school, started doing web design in high school, my sophomore
Speaker:year, and then, you know,
Speaker:friends of the family, other business owners that I knew my dad owns the
Speaker:company. So always networking always going out and meeting people.
Speaker:And so I started my my web design company in high school
Speaker:through that. and then decided, you know, as I
Speaker:started in Silicon Valley working with
Speaker:startups and unicorns and investors, when we
Speaker:paving my way and and navigating through what other business owners were
Speaker:doing and and how I wanted to to build something in that space,
Speaker:So dabbled in a little bit of the investment world, dabbled with,
Speaker:funds and stuff like that, and ended up, rebuilding
Speaker:my my web design company into a marketing agency.
Speaker:And so ARC Creative Co has been around now
Speaker:roughly 7 years, 7 ish years now. a couple
Speaker:iterations of that have have passed back and forth, but always in the
Speaker:marketing space. so we we started with, you know, working with
Speaker:mom and pop shop, lawns,
Speaker:contractors, blast shops, stuff like that, and then evolved into
Speaker:e Commerce working with franchises now, so we do a multi
Speaker:location and all that stuff. but always really
Speaker:focusing on you know, how do we help the small guy out? How do we
Speaker:make sure that those who don't understand this process and what they need to do
Speaker:for marketing that rolls into sales and how does that affect their bottom line?
Speaker:So I've been doing it for quite a while. I feel like I'm ancient in
Speaker:this marketing world with another so many kids out there that, like, oh,
Speaker:you're old. And I'm like, Oh, Malay. I'm not that old. Come on, guys.
Speaker:that's unfair because if you're old, what does that make me? Right? And so --
Speaker:Agent. Right? Oh, thank you.
Speaker:Yeah. But, yeah, so that's, it's kind of the background. Been doing it
Speaker:for know, since high school and, still in the game.
Speaker:Wonderful. So what are what are you noticing right now? well, first of
Speaker:all, There's a whole lot of things that, I mean, that that
Speaker:you just mentioned there in terms of the evolution. And I think we all
Speaker:do Evolve as marketers and our specialty you
Speaker:know, I've been doing this for 20 plus years, and I've been known for different
Speaker:things. I was an ads agency owner at one point, so I
Speaker:completely feel you and the and and
Speaker:and what what that is like. and today, my
Speaker:specialty is more affiliate marketing. And I think we all have to
Speaker:kinda pick that thing that we really, really, really resonate with and
Speaker:that thing where we can really get for people. And right now, I think you're
Speaker:focusing a lot on advertising. What was it that kinda led you to that
Speaker:point? Like, was there a discovery that you guys made about
Speaker:advertising and and the results that you could kind of get for people?
Speaker:Yeah. So I've I've always been a web guy right, for me, it was always
Speaker:web design and and that content for for web, which
Speaker:led us to the SEO. And and then ultimately, well, my
Speaker:partnership that you know, we built ARC together.
Speaker:she's in the ad space. And so we've, you know, through all of these
Speaker:iterations, the stuff that we've done with clients and what's the most helpful, the
Speaker:most impactful. The reason we're geared
Speaker:towards ads now is kind of the what's going on in the
Speaker:space of marketing. Right? So if you can do us a couple years ago, we
Speaker:would have told you, let's do YouTube ads. Let's do
Speaker:a little bit of SEO. Let's do this. Let's do that. Right? There's a new
Speaker:game plan that happens. And every couple years, one of the
Speaker:big players changes the game. Right? We had iOS
Speaker:updates that screwed up ads for a while. So there's this huge ad
Speaker:dip Google Chase and algorithm stuff on the YouTube side, so
Speaker:we don't really recommend YouTube ads anymore. Like, there's these constant
Speaker:changes that have been happening and our job
Speaker:as the marketing team that is attached to these companies is
Speaker:figuring out, okay, where's the best place to put at or,
Speaker:you know, money to build up the business? And so
Speaker:right now, with what's going on in the economy and what's going on
Speaker:with different marketing tactics, AI that's come out. Right?
Speaker:Everyone's worried about AI or they're not. you know,
Speaker:where where is the best place to put money as a business
Speaker:owner? And so for us, it's Google Ads with a way of
Speaker:using Facebook ads to piggyback off of it. And and that's
Speaker:what works today. Now that could change because everything
Speaker:changes. but this has been kind of the consistent flow over the
Speaker:last I'd say 3 years that we've noticed for companies to
Speaker:consistently get new leads, consistently make cash flow.
Speaker:now is it as great as it was 5 years ago, 8
Speaker:years ago on the ad space with me and you first started? No. I
Speaker:mean, we used to make money hand over fist because it was so simple
Speaker:Now the the clientele has changed, the behavior of the
Speaker:users on the on Facebook, on Google, they've
Speaker:they've warmed up to how this works. They understand how the system works. They're not
Speaker:as it's called gullible.
Speaker:but that process is still pretty much the same. The way we market
Speaker:as business owners hasn't changed too much, It's
Speaker:just the process in which we do things is is a little bit different.
Speaker:Mhmm. So who are you noticing coming in to your world
Speaker:right now in terms of Hey, guys. Can you help me with this?
Speaker:is it that, you know, they're doing other advertising and it's not
Speaker:going well and they're looking for something better, or are they just kinda getting into
Speaker:it? I mean, who who is it that you find coming into your world and
Speaker:what are they asking for? Yeah. We got really 2 types right now.
Speaker:So we got the the new guys that are coming out
Speaker:swinging, trying to figure out what to do. They've got their business idea. They might
Speaker:have, you know, they sold some services already or they've got
Speaker:some product services or products that have already gone out,
Speaker:got some reviews, whatever testimonials. Like, the system's already it's
Speaker:already greased a little bit. Now they're trying to figure out how to how do
Speaker:we throw this out to the masses. and
Speaker:then the other client that that we really pull in a lot of is,
Speaker:Hey, man. We've tried this over and over again. We've had we've worked with
Speaker:5 other companies and they never showed the results, or they
Speaker:never give us the right reporting. Oh, they don't even understand what they're doing. We
Speaker:get phone calls, but Nothing leads to anywhere. I'm like, okay. Well,
Speaker:let's take a look at this system. What what do they do? And we'll do
Speaker:an audit for them, and we'll check out what's going on in their in that
Speaker:their ad system and there's usually a
Speaker:bunch of mistakes, a bunch of errors. the the system wasn't built
Speaker:correctly. a funnel system isn't built correctly.
Speaker:they're not doing enough touch points if they're even doing touch
Speaker:points. Right? So we gotta take a look at the whole system.
Speaker:from the start, top of funnel all the way down to, okay, what does your
Speaker:cell system look like so that we can, you know, make it work and
Speaker:mail it together so that, you know, there's a a good service
Speaker:for the experience to come out of it. and so really those 2
Speaker:types of clientele that we get,
Speaker:and, you know, it's been working pretty well. The ones that have been doing
Speaker:it, we they're pretty jaded by marketers.
Speaker:they they, we don't, you know, we really don't trust marketers. They've screwed us over
Speaker:so many times. Our our job is to kinda win their trust back, make sure
Speaker:that they feel comfortable and that they're getting what they need And then with the
Speaker:new guys is really helping them understand what the process is and and
Speaker:what they need to know so that they can make more money and and really
Speaker:stay out of the way of what a good marketing team is supposed to do
Speaker:for them. Mhmm. Well, I think that's what I really like about you, Adam, is
Speaker:because you're always, like, a tell it like it is guy. and there's no
Speaker:fluff. I mean, you can you can I think people are getting that right now
Speaker:just from listening to you speak. And if you're watching on video, you can see.
Speaker:I mean, you can just tell when people are just giving you the the load
Speaker:of BS. I mean, I was on a presentation earlier this week on Wednesday, and
Speaker:it was just, It was just, you know,
Speaker:so unbelievable. The boastfulness
Speaker:and the nonsense that this guy was spewing And
Speaker:what's really cool about you is just you're just a real guy who, you
Speaker:know, honest to god wants to get people great
Speaker:results. and, and and works with people. And
Speaker:and I think that's who I, you and I get along because it's very, very
Speaker:similar in in our approaches. and so
Speaker:so it does not surprise me at all. Like, when you
Speaker:say who this is who is coming into your world, and here, you know, they're
Speaker:a little bit jaded from, you know, the previous experiences
Speaker:because I think everybody has that story of where
Speaker:you know, they they fell for something. And it's like, you know, the the
Speaker:slick presentation or that too good to be true
Speaker:offer And, you know, you guys don't do any of that. It's just like
Speaker:real, like, real results. you're not
Speaker:charging, like, insane prices either, which which which
Speaker:really helps you're more focused on results. And so
Speaker:so anyone who's, thinking about advertising in their
Speaker:business, like, what are are some of the next things you want them thinking about
Speaker:or some of the next steps that they need to take that are that you're
Speaker:finding, you know, in your process and and in your business?
Speaker:Yeah. So for our clients that are, you know, stepping up to the plate to
Speaker:to run into ads, you know, what what does that look like?
Speaker:so I was actually just at a conference couple months ago, and
Speaker:we we actually it was a great conference because we got to go around and
Speaker:speak to all of the business owners in a roundtable and do kind
Speaker:of a round robin. So instead of just pitching or being at the, you know,
Speaker:from the back of the room and, you know, we'll tell you about our service.
Speaker:We got to spend time and really talk to to the business owners about, you
Speaker:know, what we do and how we do things. And and my spiel
Speaker:to them was you know, you're gonna get a as a as a
Speaker:business owner, you're gonna get a bunch of phone calls from marketers, bunch of
Speaker:emails, a bunch of, you know, whatever. and, and they're
Speaker:gonna sell you. They're gonna sell you a bunch of stuff, and this is what
Speaker:it means. Right? This is what SEO is. This is the breakdown.
Speaker:This is why it's gonna cost so much. And if it doesn't cost that
Speaker:much, it's because they're not doing everything for
Speaker:you. here's what Google Ads costs. Here's what Facebook ads costs. This is
Speaker:what gets done in those processes. And, again, if
Speaker:it's if you wanna com as a business owner, you wanna compare
Speaker:apples to apples. So if you're getting all these bids and proposals or you're looking
Speaker:for someone to do it, you're going, why are these guys so much cheaper
Speaker:compared to these guys? You you gotta look at what okay. What's the
Speaker:line item going down the list of what you're getting from it? And so that
Speaker:was really what we went through. Now what
Speaker:we do with most of our clients, because they come to us. They say, no.
Speaker:We want SEO. Why do you want SEO? We want
Speaker:SEO because we want our website to be, you know, number 1 on Google.
Speaker:Okay. Well, do you realize SEO is gonna cost you $2000,
Speaker:$4000 a month, and you're not gonna see results for 6
Speaker:months to a year. And the process is getting longer.
Speaker:Right? That that process is much longer than it used to. So sure we can
Speaker:do that. Do you have investor money? Do you have money that you could spend
Speaker:for a year that you're not gonna see return on? If you don't, it's
Speaker:not a great avenue for you. So let's look at what ads can do. Here's
Speaker:the number breakdown. This is your industry. This is what the keyword search term would
Speaker:be. This is how, you know, this would be the process for you.
Speaker:And this is what the cost would look like. This is the cost for our
Speaker:service, This is the cost for the clicks, what they use average
Speaker:user sign up rate would look like. We normally can do
Speaker:better than that. We can't guarantee it, but this is normally what we do on
Speaker:average. And, and so this is what a cost per
Speaker:conversion would be. Does that make better sense to you? Oh my god. Yeah. That
Speaker:works. Right. Okay. So to do that, this is what you gotta do.
Speaker:and so we really walked them through that process understanding, like, what each
Speaker:marketing service entails so that they go, this makes sense.
Speaker:I'm not just being sold to. This is what's actually gonna help the business.
Speaker:And then if the results don't match up to what I sold
Speaker:them on, if it's, you know, Google changed the algorithm
Speaker:or something or something out of our control, we have to have that
Speaker:as a, you know, for business owner to business owner, I gotta have that
Speaker:conversation with my client, say, This is what happened. This is why the results
Speaker:in adams the way we thought they would be. and be very
Speaker:clear, you have ad agencies that don't do that. days ago. Yeah. We
Speaker:got you your clicks. We got you the here's the average number. We got so
Speaker:many phone calls. You're great. We did what we did. but then the client goes,
Speaker:well, I didn't make money yet. Where's the money? I'm not seeing any of
Speaker:those. So to us, that's where that difference is is being able
Speaker:to you know, understand what their need is,
Speaker:really support those to get that need met. And if it doesn't get met, okay,
Speaker:why didn't that happen? we're gonna take responsibility for it or
Speaker:it's, you know, hey, this platform doesn't work for you. Let's
Speaker:try a different one, or we're just not a good fit. It's not gonna work
Speaker:out. that we've had those conversations, and it's tough, but I'd
Speaker:rather stop services and say, hey. It's not gonna work.
Speaker:than have them pissed off at me for 6 months or a year because they
Speaker:didn't get the results that they wanted. You know, I love that brutal
Speaker:honesty that you had, and that that SEO example is such a great
Speaker:one because I know so many people who wouldn't do that. I mean, I mean,
Speaker:you you come in the door. Oh, I want SEO. Great. how
Speaker:much SEO would you like? And and and so then they
Speaker:sell them SEO. And, but
Speaker:what I love about what you just drive there is that brutal honesty
Speaker:of like, hey. You're gonna have to do this for 6 months or
Speaker:more at this cost and you're not may not even see
Speaker:the results for, like, a year from now, sometimes
Speaker:longer with Google. And it's that brutal honesty that it's
Speaker:like, hey. Here's what you're really buying and say, oh
Speaker:gosh. That's not gonna work for me. Well, then let's get something that, you know,
Speaker:because I need it sooner. And I think that's where ads really come in.
Speaker:It's it's it's not always the magic wand that people
Speaker:are looking for. but it it it it's much more
Speaker:instant and measurable than SEO and
Speaker:any type of organic traffic, even social media.
Speaker:right, you can get the clicks. You can get the engagement. You can get the
Speaker:shares. You can get all of that. but how many appointments did he
Speaker:drive? And of those appointments, did they convert into
Speaker:customers? And so, yeah, I get that. Get all. So are are you helping
Speaker:people like you know, measure every step of their funnel, as
Speaker:as as they go through. Yeah. And that's the big thing. So
Speaker:the 1st month with our clients when they come in the 1st month that we
Speaker:focus on. 1 is for setting up the ads, creating
Speaker:the the the the keyword content and all that stuff. Making sure there
Speaker:were any pages done and they got all that put together.
Speaker:but the main component that we do that 1st month is the tracking. So
Speaker:making sure that their site has the right tracking on it, there's the right closed
Speaker:tags, if we're doing Facebook ads so that we know, you know, do
Speaker:they Did they freeze on entering their
Speaker:email? Are they did they stop on the landing
Speaker:page? Are we tracking the landing What's going on the landing page that,
Speaker:you know, they're reading through. It didn't connect. So we use a couple tools to
Speaker:track that hot jar as one of them.
Speaker:So we put up all the tracking. We do all of the,
Speaker:that set up first so that when stuff is running, when when traffic is getting
Speaker:generated, to the client site, we wanna know every
Speaker:step of the way of what's going on. What's happening? Are they
Speaker:not motivated because the wording is too strong. 2
Speaker:week, the offer 2 week. Do they see the price point? They go, that's
Speaker:way too much. And they, you know, bounce right out of there.
Speaker:And then, you know, when they convert, whether it's
Speaker:a calendar link that they book, a meeting on, or it's a,
Speaker:you know, a pizza restaurant, they're doing an order they call the phone number
Speaker:is the phone call lasting longer than 20 seconds so
Speaker:that that actually converts as a lead instead of, you know, just a
Speaker:junk phone call. right, setting up all these little pieces so that we can
Speaker:accurately track the data so the client goes, oh, this is
Speaker:this is what happened in my business this month. This is great. or it
Speaker:wasn't enough. Okay. We didn't generate as much as we need. We need to put
Speaker:a little bit more budget up so that you get the numbers you wanna hit
Speaker:so that your businesses and growth. Okay. Let's do that. so
Speaker:that those data points are really important that 1st month to make sure
Speaker:that the system is is doing what it needs to be
Speaker:doing. What would you say? You know, so many
Speaker:people try to do ads themselves, you know, whether it
Speaker:be Facebook or Google or a combination of both and all. And and there's
Speaker:just so much to it. I mean, maybe when they first started, the self
Speaker:serve option was a little bit more of an option. what what advice do you
Speaker:have for the person who's maybe doing this
Speaker:themselves? Getting kinda sort of results or
Speaker:or they tried it before didn't work. They're like, I'm never doing that
Speaker:again. What what would you say to the do it yourself right here? Yeah. So
Speaker:for Google Ads, we've had a lot of business owners that have DIY ed
Speaker:that come to us. They're like, it's not working. Tried everything. It's not working. During
Speaker:the towel, you figure it out. And when we go in and we do our
Speaker:audit and and we check the system, there's 22 versions of Google
Speaker:Ads. There's this version that they've made for the business owner that's
Speaker:oh, it's quick and easy. You just throw it together and you can make money.
Speaker:And then there's the one, the version that we use, which gives us all the
Speaker:switches and toggles, and we can set up conversions,
Speaker:and we can, disallows or keywords,
Speaker:allow other ones. Right? We we have the whole system and tool at our fingertips.
Speaker:And what we notice is the DIY version, the the simple down
Speaker:watered down version in Google adds is what the client has
Speaker:enabled. And so they Google touts. Oh,
Speaker:it's so simple. Our AI is gonna do this stuff for you. Blah blah blah
Speaker:blah blah. that system is meant to waste money.
Speaker:It's meant for you to I'll throw it together real quick. And, yeah, it's
Speaker:showing keywords getting tracked and, you know, it's spending money.
Speaker:It's feeding out. Well, you got clicks, but how come they're not
Speaker:converting? Well, what we do when we do the keyword research and we
Speaker:do all that data ahead of time, is figuring
Speaker:out from your, you know, who your audience is
Speaker:is what keywords need to be allowed, which keywords needs to be
Speaker:disabled, geolocation, all the stuff so that
Speaker:you get the right buyer persona. go into those Google ads,
Speaker:not wasting your money, where the Google smart system that they
Speaker:have will kinda let anyone seek through the door. So what
Speaker:looks like great leads going to your website and, you know, might even book
Speaker:a call, they're not as qualified as you might think they are. That's usually what
Speaker:happens with the DIY wires. Even with Facebook,
Speaker:Facebook, you would think would be easier for that DIYer.
Speaker:but because there's so many steps in the process that can go wrong,
Speaker:whether it's the ad creative, the copy, the landing
Speaker:pages, picking the right audience, putting the right
Speaker:budget, like, there's so many different parts that could go wrong in that
Speaker:system. It's usually what's the downfall for the DIYers. They
Speaker:just they'll do whatever. They'll use chat TBT to create some copy.
Speaker:they really don't understand what's gonna pull their target audience in, and that's
Speaker:where where you hire professional like us, we we've done a
Speaker:couple times, but we have an idea of what's gonna work and not work. Yeah.
Speaker:You know, as a as a reformed do it
Speaker:yourself or myself in in in my business. because when I first started, I used
Speaker:to do everything myself. And, you know, there's the things I'm good at. I'm good
Speaker:at ads and I'm good at, marketing and I'm good at affiliate stuff.
Speaker:other things I shouldn't do. Like, I shouldn't do your graphics design.
Speaker:and, and there's things I don't really enjoy doing.
Speaker:like, I don't enjoy building websites particularly in, you know, lots of
Speaker:lots of other things. And so, you know, I like to stick
Speaker:to the things I'm good at. And when I think of my entire business
Speaker:sort of as a puzzle, And there's something I wanna do to kind of think
Speaker:about, okay. Well, what are the missing pieces of the puzzle? And,
Speaker:who can I bring in who can provide that piece?
Speaker:And And that's, you know, where, you know, I think it's very
Speaker:helpful to have friends like you who are who are experts in
Speaker:ads And, you know, you're my first call. If there's somewhat if there's
Speaker:an ad campaign or a client or whatever who needs to do that and,
Speaker:you know, it kinda segues into the purpose of our show here, which is to
Speaker:talk a little bit about partnerships and collaborations. So,
Speaker:I, for myself, like, I like to call myself a reform to do
Speaker:it yourself. And my business can only grow to the extent that I do
Speaker:and and and the and and the, extent of my
Speaker:network, how has partnerships and collaborations played a role
Speaker:in your journey and the growth of your business? I
Speaker:mean, it's it's been a huge huge proponent of of why
Speaker:we've been able to grow the way we have and why we've been around so
Speaker:long. Right? It's friendships like yours, you know, we
Speaker:build a lot of relationships with other marketing companies that have
Speaker:sent us clients over, whether their client the crisis sent us over too
Speaker:small for them or too big for them, or they
Speaker:don't offer those services. Or, you know, we have
Speaker:partners with a bunch of coaches that coach clients on
Speaker:how to understand marketing. When it comes down to getting it done,
Speaker:here's Adam. Here's here's the guy that's gonna fix it for you. You have an
Speaker:understanding of what it means now. hire someone to do it because you
Speaker:can't do it. Right? And, And so, yeah,
Speaker:those partnerships are super valuable and valuable for any business. Right? If
Speaker:you're listening to this, you're just getting started in business or you're you
Speaker:know, trying to figure out how you're gonna grow. usually,
Speaker:what we tell our clients when they come to us, if they haven't gotten money
Speaker:yet, if they haven't made money yet, Hey. Go find some partnerships first.
Speaker:Go go get your first couple of clients that pay your bills, and
Speaker:you could do that through network to or building collaborations
Speaker:or, you know, having those affiliates. And then when
Speaker:you have that and that's pretty solid, it come to us, and we'll do some
Speaker:ads for you because that's what's kinda really accelerate. That's what's kinda, you know, put
Speaker:some some gas in the tank and and push forward.
Speaker:But, yeah, the the relationships, I think, for any business owner, that's
Speaker:that's priority 1. Right? Like, who who do I need
Speaker:to work with to make sure my business grows by bringing in, you know,
Speaker:whether they're working side by side the same
Speaker:clientele or they may know somebody
Speaker:that will blow up my business because they're they're doing something very
Speaker:similar. Right? I I think as a business owner,
Speaker:it's it's 2 year benefits about those relationships.
Speaker:You know, it makes just makes so much sense now to me. It
Speaker:didn't at first when I was, like, such a chronic do it
Speaker:yourselfer. And now I always look for these opportunities. One of the ways
Speaker:that I find these opportunities as through my podcast
Speaker:and, and having, you know, meeting people,
Speaker:through networking and, and and and
Speaker:interviewing people on the podcast, and that's how we expand our network. how
Speaker:I find the missing pieces of the puzzle in in in my thing. And
Speaker:by the way, anyone listening in who, ads
Speaker:are your missing piece of the puzzle. if you'd like to reach
Speaker:out to Adam and find out more about what he's doing, I've got some links
Speaker:beneath this video. If you're watching this on video, or if
Speaker:you're on podcast, just check the show notes there. All of Adam's links
Speaker:are are there. And, we'll we'll check back on that in a moment, but
Speaker:But so, Adam, those are the couple ways that I find collaborations. When you
Speaker:identify something in your business that you're looking for, what are your
Speaker:go to methods or places for
Speaker:finding partners or collaborators or, you know,
Speaker:someone who can come in and do the thing you wanna get done.
Speaker:Right. It's, it's kinda interesting. So, you
Speaker:know, even with, you know, I messaged or reached out to you
Speaker:because we have a new offer and you know, hey, what do you have? Who
Speaker:do you know? Could we who you know that we could pitch this to? And
Speaker:he said, oh, well, let's, you know, jump on the podcast. Let's talk about it.
Speaker:Great. Sounds awesome. you know, I've been in
Speaker:business so long. My LinkedIn is 3000
Speaker:people deep. my Facebook, although it's personal,
Speaker:I get 80% of my business comes through Facebook Messenger.
Speaker:Right? It's from friends, colleagues, people I worked with in the past, the semi
Speaker:referrals. So when I'm looking for something for my
Speaker:business, whether it's some of the offer service. I
Speaker:need to find a a sales team member or I need to,
Speaker:hey. Does anybody know how to get into this market? Because we're thinking about it
Speaker:and you know, we're just trying to figure out what's the entry point.
Speaker:I'm I'm lucky because I've cultivated that network for so
Speaker:long. I rely on them to go, yeah, you should talk to this.
Speaker:I met this guy and he does X Y Z and he'd be a great
Speaker:fit or, you know, da da da da. And, so I I
Speaker:heavily rely on my network because of that. And so when we were looking
Speaker:for sales team members before, when we were trying to build out
Speaker:a new sector of our business, in Argentina, we
Speaker:found a couple of people on our network that knew how to do that. Right?
Speaker:Like, we've we've been able to rely on our network to help us
Speaker:grow, not just in sales, but also
Speaker:in team members, in services, in
Speaker:getting legal advice, getting tax preparation advice, right, anything that
Speaker:you would think of we've been able to do because of our our network.
Speaker:And and that's powerful. Right? So if,
Speaker:any of my friends or any of my my business friends are asking me
Speaker:something. Oh, yeah. I know this. My my buddy does that. Let me let me
Speaker:introduce you and then that's the power of that that network.
Speaker:Yeah. You know, networks are just so, so important. And, you
Speaker:know, to to your earlier point, when someone is too
Speaker:early stage and they can't really afford to make the
Speaker:investment is like, yeah. Go get go get a couple of clients first.
Speaker:Just leverage your network or do some networking.
Speaker:get those clients so that you have that foundation. You already know what
Speaker:sells, and now you're looking to, advertise that.
Speaker:Makes so much sense. so, Adam, if someone
Speaker:wanted to take the next step and reach out to you and have that
Speaker:conversation and know, we've demonstrated today. I mean, you're gonna have some real
Speaker:conversation. If it's not a good fit, gonna ask them some questions. Like, why do
Speaker:you wanna do this? And what's your goal and all of that? If they
Speaker:wanted to reach out to you and take the next steps and have that conversation,
Speaker:what's the best way to do that? Yeah. Best way is So the
Speaker:link's down below. We have attached the show notes. we'll have a couple different of
Speaker:our services down there. if you wanna book a meeting with me, that
Speaker:link is permanent. And so arcreativeco.com/connect,
Speaker:and that'll have my calendar link to book a call with me. but
Speaker:but really the best way is go to those links down below. If it resonates
Speaker:with you, you know, fill out the information on the
Speaker:page, We'll get back to you. You'll learn more about our services.
Speaker:but but that's what, you know, we If
Speaker:you're unsure of what to do next or you've done a couple things and it
Speaker:hasn't worked, reach out. Let's have a conversation. I'm
Speaker:not I'm not here to hard pitch you, and that's, you know, I'm gonna drag
Speaker:you by the arm to pick a product. But if you're if you're not sure
Speaker:what to do next and you want some advice of, like, Hey, I I've been
Speaker:thinking about ads or, hey, I've been thinking about SEO or hey, I've been thinking
Speaker:about doing social media. What impact would that have on our business?
Speaker:let's chat about it because we have some real we've been in a lot of
Speaker:industries. We've done a lot of different types of businesses. I can give you a
Speaker:lot of feedback on what works and what doesn't for those industries. and and
Speaker:what it looks like. What is what would it look like to run past? What
Speaker:would it look like to do SEO for a year and, you know, what
Speaker:point would that turn in your favor? hey, I have some investment money. Let's do
Speaker:that. So, you know, depending on where you are in your journey, you
Speaker:know, we we we have plenty of experience me figure out, you know, what's the
Speaker:best path for you. Awesome. Well, thank you so much,
Speaker:for share everything that you shared in this. episode. It's been
Speaker:great, and, hopefully, people are inspired, and learn some
Speaker:things today about, ads and SEO and marketing.
Speaker:and, you know, a a great next step for you would be to reach
Speaker:out to Adam, have a conversation. Now just before I let you go, Adam, I
Speaker:just wanted to ask you one quick question. Ask this. All of my guests. It's
Speaker:kind of become a kind of a social experiment. It didn't start out that way,
Speaker:but we, we do it anyways. and it is just
Speaker:fascinating the different answers that we got. And that is if you were to
Speaker:recommend just one book as a must read
Speaker:book, place to that, you know, maybe has been in a book that's been
Speaker:inspirational to you or you've learned a lot from which one would
Speaker:you recommend? It was funny. I was just talking to a friend about this
Speaker:book the other day. it was one of the first books I picked up
Speaker:for self help and I've reread it multiple times now.
Speaker:And it's Emith. Emith was
Speaker:probably the first book. When I sat down and said,
Speaker:Okay. How am I gonna do this thing? Emith was the one
Speaker:that really talks about how do you put the processes
Speaker:and procedures together so that you can grow your business.
Speaker:And every now and then, when we've been growing our business, I've started a couple
Speaker:other companies since building the marketing company, and every time
Speaker:that I've done something and I forget and I go back to the book, oh,
Speaker:yeah. That's what I need to do to see this growth happen. This is how
Speaker:I pull myself out of the owner and
Speaker:have my team take ownership of it. And it comes back to, okay,
Speaker:I see owner in my day to day. How do I
Speaker:outline it, plan it, schedule it so that I can hand it to somebody
Speaker:else and and and build this business and grow it, whether
Speaker:you're starting from nothing and you're thinking about starting a
Speaker:business to have been doing this a while now, and I feel
Speaker:like I'm stuck. That book really helps you kinda refocus and and
Speaker:read reevaluate what you've been doing and how to make the next steps to make
Speaker:the change. Amazing. You know, Emith was one of the
Speaker:books I read very early in my journey as well. I haven't read it for
Speaker:a while, but it was it was very eye opening and
Speaker:something that It it's it planted a seed in
Speaker:me. It's where I stopped being so much of a do it
Speaker:yourselfer and realizing, hey. I gotta let other people
Speaker:in. I mean, really succeeding in business as a team sport.
Speaker:And, it's it's the strength of our network and our
Speaker:systems and our people and our teams that are really gonna get
Speaker:things done. And so so, Adam, thank you for being part of my
Speaker:network. and, and just being an all around great
Speaker:guy. so thank you so much for being here.
Speaker:and if you were to leave our audience here with just
Speaker:one lot final piece of advice or words of wisdom. what would
Speaker:you say to them? God, that's hard.
Speaker:why you really sprung that one on me, Chuck? Trying to know.
Speaker:you know, when it comes to marketing, it seems
Speaker:scary. It seems like, oh, it's it's too much money or it's too
Speaker:big or it's too this or that.
Speaker:it it really isn't. It comes down to the data. It comes down to the
Speaker:numbers and is if it's gonna work. And if you can
Speaker:put that math and apply it pretty easily and quickly into your numbers and to
Speaker:the, you know, it it all levels out eventually.
Speaker:Sometimes you have to take a leap of faith and you're scared to do it
Speaker:because, oh, it's, you know, it's it's gonna be so much money I need to
Speaker:spend. but once you have the numbers and the the data points
Speaker:lined out and you can see that it's gonna help,
Speaker:it's it's always helpful. So don't be afraid to to
Speaker:help someone help you put it together because, you know, usually
Speaker:in business, we we tend to scare ourselves pretty quickly
Speaker:because we're afraid to do something that's gonna make us go to the next level.
Speaker:And sometimes it's hiring a marketing team. Awesome. Yeah. And
Speaker:sometimes we do have to take a leap of faith. And so Great
Speaker:words to app end this episode by. So, Adam, thank you so
Speaker:much. And to our audience, thank you for being here as well.
Speaker:If this is resonated with you, I want you to take the next step and
Speaker:reach out to Adam. Find out what he can do to help your business. He's
Speaker:got some really surprisingly affordable,
Speaker:advertising packages. You'll find all the details beneath this video and
Speaker:in the podcast show notes, And, you know, as always, I
Speaker:say, look, let the time that you spent here today mean
Speaker:something. I want you to take one thing that you learned
Speaker:here today, and I want you to take action on that today. And
Speaker:that's going to help to keep your business moving forward
Speaker:and growing. And so in the meantime, I want you to keep moving
Speaker:forward. Never, ever, ever give up on your big dream. and you might
Speaker:be just one collaboration away from the breakthrough
Speaker:that you need to have in your business. And, until next time, this has been
Speaker:creative collaboration show with Chuck Anderson. We'll see you on the next one. Thank
