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In this episode, Chuck Anderson collaborates with a women's business strategist to explore the importance of a clear business strategy and staying focused on a unified direction. They discuss the concept of "heart business" vs. "head business," while sharing practical insights for strategic collaboration and long-term growth.
Guest Bio:
Yvonne McCoy is a highly sought-after women's business strategist who helps entrepreneurs and businesses achieve sustainable growth through strategic planning and collaboration.
Key Points Discussed:
- The importance of having a clear business strategy and staying focused on a unified direction (00:58)
- Finding overlap between passion and profitability in business (11:25)
- Recognizing one's own gift and the importance of being an entrepreneur (19:36)
- Strategies for regaining success after setbacks, focusing on purpose and vision (26:44)
- Practical insights for strategic collaboration and long-term growth (35:12)
Guest's Must-Read Book Recommendation:
"The 7 Habits of Highly Effective People" by Stephen R. Covey
Links to Guest's Website:
Visit Yvonne McCoy's website at www.theonesmallchange.com for more information and resources related to strategic business growth and collaboration.
Sign up for her Free V.I.P. Profit Roadmap Workshop ...
https://www.theonesmallchange.com/MonthlyVIPProfitWorkshop
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Until next time, keep moving forward!
Chuck Anderson,
00:00 - Recording Started
Hello, everybody, and welcome back. This is the Creative Collaboration Show.
Speaker:Chuck Anderson here, and I have for you another
Speaker:amazing guest. And as you know, it's our mission here to help you
Speaker:to grow and scale your business and
Speaker:make that big Impact in the world that you always knew that
Speaker:you could make and that your business could make and, you know, you might be
Speaker:just 1 good collaboration or Partnership away from that
Speaker:big break, that big scaling moment that you're looking for in your business.
Speaker:And today is someone that I have had the pleasure of getting to know over
Speaker:the last Few months. We're working together on multiple
Speaker:fronts. So I have with me Yvonne McCoy,
Speaker:Who, women's business strategist, but really, I I
Speaker:think, really smart men as well. And
Speaker:And so anything to do with business strategy,
Speaker:especially if you felt like you don't have a strategy
Speaker:Or you could use a new strategy because what you're doing
Speaker:isn't working or maybe even just feels like you're your wheels
Speaker:a little bit. Well, we'll let Yvonne talk a little bit more about that as
Speaker:we dive into this episode. So, Yvonne, welcome to the show.
Speaker:Thanks, Chuck. Thanks so much. You know, and one of the reasons that I think
Speaker:strategy is so important is I always tell people it doesn't matter how fast you're
Speaker:going if you're going in the wrong direction. And so I think
Speaker:that has so much I mean, that's Anderson I think that I've
Speaker:learned over the years is that, you know, unfortunately, as entrepreneurs,
Speaker:We tend to really be attracted to the bright shiny object. And so
Speaker:we're always like, when something doesn't work, we don't say, why does
Speaker:Does this not work? We go, Oh, I'll try something different. And I think,
Speaker:you know, if you don't know where you're headed, it doesn't matter how many
Speaker:different things you try because you don't, You're not headed in in
Speaker:one unified direction. And,
Speaker:and I think, unfortunately, I mean, my background,
Speaker:So much of my life, I think, was based in
Speaker:the expectations that my family
Speaker:society had for me. And I think everybody has those limiting beliefs.
Speaker:And, you know, Buckminster Fuller says We're all
Speaker:born geniuses, and then it's educated out of us, which I think is is
Speaker:absolutely true. And I made so many decisions in my life based on
Speaker:the idea That I was good at math. I mean, when I got my
Speaker:MBA, you know, I majored in finance and accounting,
Speaker:which I absolutely hated because I was good at math, But I really
Speaker:wanted to do marketing. I mean, I'm probably, you know, at that time I was
Speaker:one of the few people who really liked to watch commercials, you
Speaker:know, And, you know, here I am years later
Speaker:actually being more involved in the marketing and much less involved in
Speaker:in the accounting. Oh, absolutely not involved in the accounting.
Speaker:So you know, I think it's really important to know where you're
Speaker:going. And and That's probably the
Speaker:biggest Anderson. You know? I mean, it can evolve as you go along,
Speaker:but being true to yourself and what you're really good
Speaker:at. Yeah. It's so true, and
Speaker:and many of us live day to day. You Show? What do I
Speaker:need to do today? What didn't I get done yesterday?
Speaker:And it can sometimes feel challenging
Speaker:to look beyond today or even tomorrow
Speaker:or next week, let alone the next year
Speaker:or 3 years. Some people have 25 year visions of of their
Speaker:life and their business. And, and I know you come from the
Speaker:corporate world where they probably did a lot of that that vision work,
Speaker:as well. And so what's, you know, what's,
Speaker:Your like, what's your journey on that? And so what's your what's
Speaker:your kind of approach to to strategy with With
Speaker:yourself, with your clients, you know, overall? I
Speaker:think, you know, one of the things that I say to all my clients is
Speaker:you have a heart business and you have your head business. Your heart
Speaker:business is the one that you really wanna do, which is probably tied
Speaker:more to your vision and your, you know, your long kind of thing.
Speaker:And your head business is the thing that you could do with your
Speaker:eyes closed. And the, and the goal is to find
Speaker:The overlap. I kinda think in Venn diagrams. Right? So
Speaker:to find the overlap where, you know You know, your heart
Speaker:business, usually, you say, I would do this for nothing.
Speaker:But then that's not a business. That's a hobby. And you can't
Speaker:live on nothing. Right? And so what is it that you
Speaker:can do from your head business that will
Speaker:also either fund your heart business Or, you know,
Speaker:combine the 2. So for instance, I I was just working with
Speaker:somebody who, Wanted to work
Speaker:with seniors to teach them computers. And, you know, as much as we
Speaker:looked around and thought of ideas, we couldn't find a way to make that a
Speaker:steady stream of, you know, Income. But then we
Speaker:started looking at older people are staying, are getting
Speaker:into business, are becoming entrepreneurs. And so now
Speaker:she works with older people who older
Speaker:entrepreneurs and and has started working with
Speaker:coaches who have computer parts to their programs
Speaker:so that they can make it easier. So it's just like
Speaker:an extra little bonus that they get, You know, and she helps them to
Speaker:make videos so that people know how to use you know, you can put those
Speaker:together in a way that is exciting. Right?
Speaker:And get both. Get the best of both. You know that you can make
Speaker:money at something that is your heart, is also your
Speaker:heart. And so that's been part of my journey, I think, is
Speaker:that I think all of us have a a situation
Speaker:in our in our life journey Where it you know, you have the
Speaker:before this event and the after this event. Right?
Speaker:And I had a situation where I worked for 15 years in corporate
Speaker:And didn't get my tr contract renewed, and I was totally
Speaker:devastated. I mean, at the at the end,
Speaker:every May after Did the tax season, I would go to the shore for a
Speaker:little, you know, decompression. And this year, you know, a marketing
Speaker:person walked up to me and said, what do you do? And I burst out
Speaker:in I don't do anything. I
Speaker:mean, I was just like, you know, I was my job. I mean, that's how
Speaker:I was brought up. You gotta have a job. Right? And it
Speaker:was kinda at that point that I that, you know, it was it was it
Speaker:was like being hit by a 2 by 4, but it was like, you know
Speaker:what? I got unemployment. I got some money coming in. I can actually do
Speaker:whatever I want to do for a while. And so I
Speaker:decided that I would volunteer at
Speaker:an adult literacy program because I couldn't read as a
Speaker:child. And somebody took the time, and I always thought, Oh my God, Here's an
Speaker:adult that's willing to say, I really need this help. And
Speaker:the the the bad side of it was I was really bad at it.
Speaker:The people that I had in my class, I mean, I could teach them math.
Speaker:I could teach them, you know, decision making
Speaker:and critical this and that, But I could not teach them to read.
Speaker:But from there, I got into workforce, into their their
Speaker:literacy workforce, where I went into companies and did training.
Speaker:And, You know, there were grants to help raise the reading
Speaker:level. Anderson company that I absolutely loved the project that I did,
Speaker:I still call it my Wow project. They ended up saving a half a
Speaker:$1,000,000. And they
Speaker:basically got the people to start thinking about the process.
Speaker:And what I learned is I'm really good at process. I'm really good at
Speaker:seeing systems and patterns. And so from that
Speaker:adventure, I ended up Doing coaching. I bought a book. I
Speaker:bought a book that said 22 Strategies that Life Strategies You Should Know.
Speaker:And I was like, the people in my class could really use this. And then
Speaker:I started reading it. It was like, oh my God, I need this. Oh my
Speaker:God, I need this. And it was by Thomas Leonard, the father of
Speaker:coaching. And then I went on, I went to coaching school, and you Show,
Speaker:here I am. And it, and, and it has evolved. I mean, I, you know,
Speaker:the things that I taught. But what I find is
Speaker:Everything is useful if you stay curious. And that
Speaker:probably is the biggest before and after in the last year and a half
Speaker:is the idea of don't be judgmental. You know, I used
Speaker:to be a very Type A person and very fixate, and I and I
Speaker:still slip into my Type A. But being
Speaker:able to ask people questions and say, have you thought about this? What
Speaker:about this? Why now? What is the purpose? Right? So
Speaker:that they they get their creative things. And you find
Speaker:people do not Show what their gift is. And their
Speaker:gift is so amazing. I mean, you know and
Speaker:it's really hard to know what your own gift is. Like, I said something to
Speaker:somebody. I think I said something to you the other day. And I was
Speaker:like, how could he have not thought of this?
Speaker:But but it, You know, it's just a very you know, when we were talking
Speaker:about, you know, packaging some of the VA
Speaker:hours to do really to support this particular thing, And
Speaker:I've said to other people diff things that were just throwaway things
Speaker:in my mind that were really big
Speaker:stuff. So, you know, if I, if I were going to
Speaker:talk to somebody, I would say,
Speaker:first of all, Being an entrepreneur is not for the weak of heart.
Speaker:Not at all. Because it's not, it,
Speaker:it just is, You know, you're shooting at a a moving target is
Speaker:what's happening. And if you can't I mean,
Speaker:that's why I came up with my system. You know, I don't know if I
Speaker:told you, but, you know, in March of 2020,
Speaker:I was in the hospital for 5 days, not for COVID, but For
Speaker:something else. And when I came out, we were in COVID shutdown
Speaker:and I had lost all my clients because I was, I had a lot of
Speaker:nonprofit clients at that point. And
Speaker:I suddenly was scrambling. I mean, I was really scrambling, like, what am I gonna
Speaker:do? What am I gonna do? And, you know, I went and looked at
Speaker:the mounds of stuff That I had collected over the years,
Speaker:that I had been practicing on and not implementing. Right.
Speaker:And said, what are the, what things in here are gonna help me to get
Speaker:some clients right away. And that's how I came up with my VIP
Speaker:profit roadmap. I mean, I didn't name it that, but that's what it ended
Speaker:up being. And, You know, the first part of it was what we talked
Speaker:about, was having a vision,
Speaker:having a purpose, knowing where you're going. Right?
Speaker:And in in my in my mini course, it's
Speaker:called dead reckoning, which is a sailing term. But that's how I lost
Speaker:the £150. I mean, my
Speaker:doctors were saying to me, you're killing yourself, because I was over
Speaker:400 pounds. And, you know, I
Speaker:knew, I knew the formula for losing weight.
Speaker:You know, you eat less than you, you know, you, you burn more than you
Speaker:eat and all that Anderson, but I did not have a big enough why.
Speaker:Apparently dying wasn't a big enough why, because we're all gonna die anyway.
Speaker:Right? Show, Show, But when my grand
Speaker:when I I realized that my 1st grandchild was coming along, I wanted
Speaker:to be really active with them. I didn't Want to be the kind of grandmother
Speaker:my grandmother was, although I loved her to death. She, you know, she never left
Speaker:the kitchen. And so
Speaker:that was my why. You know, when I got ready to eat something, I was
Speaker:like, is this gonna let me play with my grandkids? Or is this gonna
Speaker:keep me from playing with my grandkids? Do you know that?
Speaker:And that was that was the thing that changed everything. And that
Speaker:was, you know, so when I started getting clients, it was kind
Speaker:of like, what is my purpose? What am I trying to do?
Speaker:So One of my purposes was
Speaker:because I didn't want to feel salesy. I wanted people To
Speaker:feel better after they talk to me than before, whether
Speaker:they signed up to work with me or not. So that I could
Speaker:come from kind of like, I'm giving value
Speaker:to the world, you Show? And that was part of my
Speaker:vision, and that's kind of how it started. And then it we went into,
Speaker:You know, you can't do a transformation without understanding how
Speaker:change happens, and you have to be innovative to stay, to stay
Speaker:relevant. And from there it went into,
Speaker:how do I stand out from the crowd? I have a certain uniqueness.
Speaker:What's my profit uniqueness that attracts my ideal client to me.
Speaker:And so that's what the VIP stands for. It's it's your Vision, your
Speaker:Innovation During Change, and your Profit Genius. And
Speaker:The thing that's interesting about it is,
Speaker:although it doesn't say it, the whole thing is Not
Speaker:only are you a very important person, but you're actually the
Speaker:CEO of your business. And that's what I want you to see,
Speaker:that you don't have To make decisions based on somebody else that
Speaker:you have a way to make decisions for yourself. So
Speaker:it probably drives my clients crazy when they go, what should I do? And I
Speaker:don't, And I go, I don't know. What's the purpose of what you gotta do?
Speaker:What are you trying to do? You know? And so, but they learn how to
Speaker:work through it. So that because that was the way I was. I was
Speaker:like, just tell me what to do. You know? And then when it didn't work,
Speaker:it was like, why would they tell me to do that? You know? And never
Speaker:take responsibility for it myself.
Speaker:You know? Well, I love You know, being purpose
Speaker:I love that that answer to that question, by the way, because I I have
Speaker:clients ask me all the time, what should I do? And In my style
Speaker:of coaching, especially with the mentoring, I always have an answer for it. I'm like,
Speaker:oh, you should do this and you should do that. But when we're really Looking
Speaker:at it and we're really being purpose driven is like you don't necessarily
Speaker:have their answer, but but what is their answer? And
Speaker:I. The other thing I love about that question is we should probably be
Speaker:all all asking ourselves that with everything we do. Like, what is the purpose
Speaker:of what I'm doing? Am I doing this out of habit? Am I doing
Speaker:this out of routine? And is it getting me
Speaker:closer to my goal or further away from my goal? That was the other thing
Speaker:you said. When you really knew your purpose, is this getting me
Speaker:closer to the way I wanna be with my grandchildren, or is this taking me
Speaker:further away from it? And that's a great check-in. And
Speaker:then am I doing the right things? And are the things that I'm
Speaker:doing or trying to do Even in alignment with
Speaker:that. And and kind of also learning the
Speaker:difference between, strategy and tactics.
Speaker:You Show, I mean, it's kind of it it it's
Speaker:it's interesting because, you know, we we talk about, let's say, building our
Speaker:email list. Well, you don't necessarily have to have a
Speaker:large email list to get traction.
Speaker:Right? And so, you know, I did a lot of,
Speaker:you Show, people like do giveaways. So I did giveaways.
Speaker:Right? And I got a lot of people in my email and they downloaded the
Speaker:freebie Anderson they unsubscribed Or they never opened the
Speaker:email afterwards. So that was like, this is not, you
Speaker:know, this is this is a tactic, but it's not working for
Speaker:the people that I want. You know, I found speaking on summits
Speaker:were much better. I mean, I got a much smaller Add
Speaker:to my email list, but they were much more responsive.
Speaker:And so, you know, it's not enough to just say, I want a big email
Speaker:list. You know, you want an A responsive email list. You
Speaker:know? And that's one of the benefits, I think, of
Speaker:having affiliates. Because When
Speaker:an affiliate sends somebody to you, they've given you the the the
Speaker:the star of approval. Right? They've said, this is
Speaker:somebody I think is interesting that you might like. Right?
Speaker:So they aren't necessarily as cold As,
Speaker:you know, as a a a giveaway or someplace else. Right?
Speaker:And if they see that person promote you more than once, they may, you Show,
Speaker:You have to get the message of the time when you're ready. So even, you
Speaker:know, part of my thing was I wouldn't I didn't post on
Speaker:social media because it's like, Oh my God. How many things can I talk about?
Speaker:And, you know, that kind of stuff. And then I began to realize
Speaker:I repost stuff all the time now. I go back to for, like, 2 years
Speaker:ago, and I look at what I posted, and I go, oh, I haven't talked
Speaker:about that for a long time. I'll repost that. Right? Because I have what I
Speaker:call the rule of 3. Anything you do, you should be able to find 3
Speaker:uses for it. Right? Whether it's you repurpose
Speaker:it, Whether you use it in a newsletter, whether you use it as a
Speaker:talking point, you put it in a video or whatever. And that way
Speaker:you stay consistent with what You're talking about,
Speaker:kind of. And so, you know, now what I talk about all the
Speaker:time is my VIP, your vision, your innovation,
Speaker:and your profit uniqueness. But, but
Speaker:now I'm starting to get traction because, You know,
Speaker:I can relax and I talk about, you know, those 3
Speaker:things and I talk about my dog. Do you
Speaker:know? And people always open pet pet
Speaker:posts. Do you know? But the thing is
Speaker:People are not always ready to hear your message that day.
Speaker:Sometimes they have to hear it 2 or 3 times. And and I have a
Speaker:group that I work with and I'll come back to that group and I'll go,
Speaker:I know you told me to do this. I know you've told me repeatedly
Speaker:that this is something I should look into, but I just heard it from so
Speaker:and so, and it made so much sense.
Speaker:I don't know why that is, but but but, you know so
Speaker:just being consistent and being visible Show
Speaker:that people know that you're out there. You're not a flash in the pan. That
Speaker:you, you know, you're vulnerable. You share
Speaker:your mistakes. You're like, I'm like you, I make mistakes too.
Speaker:Right? But this is how I reset, because I can reset.
Speaker:Because I know what my vision is. I know where I'm going to. I know
Speaker:this is part of the innovation process. So, you know, one of my
Speaker:mantras is fail forward faster.
Speaker:Yeah. That's a good one. You know? Yeah. So
Speaker:Well and then extract the learning from that. Right? What did I learn
Speaker:from this attempt that did not Work that gets me closer
Speaker:to what I do want, and that's that's, Blair Singer. You mentioned Bucky
Speaker:Fuller earlier. One of my mentors, Blair Singer,
Speaker:was Going through Bucky Fuller's stuff, so I got a
Speaker:lot of that. But that's one of the things that we took away is, like,
Speaker:look, even though you tried something and it didn't work, There there were
Speaker:things that you did achieve along the way. What were
Speaker:those things? Yes. And maybe, just maybe, that's really
Speaker:what you really were after all along. And that that
Speaker:was a very interesting takeaway from that. I I
Speaker:think I used to think
Speaker:that success was you do something, you either succeed or you fail.
Speaker:Now I know That it's an
Speaker:experiment. Because everything is constantly
Speaker:changing. And so you do something, you fail,
Speaker:You evaluate, you keep going, you know, you
Speaker:extract, and then you, you know, you succeed. And and
Speaker:for me, The analogy that I that I
Speaker:use is life is not a light switch.
Speaker:It's not binary choice. It's not off or on. It's a dimmer
Speaker:switch. At one end is the off, the other end is the on. And
Speaker:in between, there are a myriad of options.
Speaker:You know, you may not be able to do it a 100% the way that
Speaker:you want to do it, but there's some place in be in between that you
Speaker:can give yourself permission. You know, for instance,
Speaker:you may wanna make a $5,000 ad buy, but
Speaker:you've got, you know, A $50
Speaker:budget. Right? So you don't say, well, I'm, you know, I'm
Speaker:not gonna I'm not gonna spend the $50. You say, where can
Speaker:I spend the $50 that makes more sense?
Speaker:Do instead of doing an ad buy, do I
Speaker:see if I can, you know, Buy something else that's
Speaker:gonna, you know, amplify what I'm doing? Or do I say, I'm gonna save
Speaker:this until I can have more money and and get into
Speaker:a summit? Right?
Speaker:And so that's the kind of thing that that's how you wanna be, you know,
Speaker:thinking and looking at patterns and stuff. I mean, one of the one
Speaker:of the big initial patterns for entrepreneur
Speaker:is that they're really good at what they do.
Speaker:And so when they need to move grow past
Speaker:themselves, there's not that support or that
Speaker:infrastructure to do that. And they don't know how to bring that on. And
Speaker:so typically they've hired friends and family because they were
Speaker:available in the right price, But they're not the right
Speaker:person. And so then they're, like, upset
Speaker:because they can't get the kind of results they want with the people that they
Speaker:have. Right? And what they don't understand
Speaker:is it's not them. It's not those people. It's them.
Speaker:Right? So that's a pattern that if you know that that's there,
Speaker:you can go, okay. How can I avoid this? How can I really
Speaker:Figure out what it is that I need to have done and look for the
Speaker:right person? Mhmm. You know, one
Speaker:of the takeaways, And I wanna make sure that we,
Speaker:you know, get everything in in the time that we have. You know, one of
Speaker:the takeaways that I got from what you've been saying here is that
Speaker:That really stands out to me is knowing the difference between a strategy
Speaker:and a tactic. And, you know, that's one of
Speaker:the things that, You know, we complement each other very well. Everyone
Speaker:knows with my work with affiliate marketing and recruiting affiliates,
Speaker:that is very tactical. There's strategy that drives the
Speaker:reason why we do that, but it is a tactic. Whereas what you're
Speaker:talking about as well is strategy. Like, really, You know,
Speaker:what what is your overall strategy, and does it line with your purpose
Speaker:and and your reason why? And, And
Speaker:that leave kinda leads me to the theme of our show a little bit, which
Speaker:is collaboration, which is partnership. I know you and I have collaborated
Speaker:on some things. I just wanted to get you to weigh in on that a
Speaker:little bit, maybe, as a strategy or a tactic, but,
Speaker:you know, how has collaboration and partnership played a role in
Speaker:In your business and maybe the role, the businesses of your
Speaker:clients? The first thing I'm gonna say
Speaker:is Many of the things
Speaker:that I was waiting until I was competent
Speaker:and confident Because there's this thing called the confident
Speaker:confident loop. I
Speaker:waited before I started to get into Community and get
Speaker:into, collaborations.
Speaker:What I would say to anybody out there Is that is one of the
Speaker:first things you should do as you're starting. It will
Speaker:speed the growth of your business. It will keep you from making
Speaker:mistakes. So you should, you know, if you're not
Speaker:networking, you should be networking. Even if you don't have a product to
Speaker:offer, You should get out there and just say, this is
Speaker:what, you know, this is what I'm thinking about doing. What do you know
Speaker:about this? What do you, Can you tell me about this so that you can
Speaker:start to hone in? You cannot, it is
Speaker:very difficult to grow your business alone. Believe me, I have tried. I have
Speaker:tried everything. Right? And and the amount of growth that I've
Speaker:had with affiliates has been amazing. I mean, and
Speaker:we have just been working together since November. I mean, so we're talking
Speaker:like only 2 months. And if I had done
Speaker:this Back in March of
Speaker:2020, it would have been an
Speaker:amazing thing. So I think you you wanna kind of you
Speaker:know, Going with the idea of knowing what your vision
Speaker:is and your long term planning, do those things
Speaker:now So that you're building the right
Speaker:things. I mean, it's the same thing with I told people about videos
Speaker:is that When I started doing
Speaker:videos, they were horrible. I mean, they were kind of like, you know,
Speaker:prisoner This is her videos.
Speaker:Right? But the thing that I'm very glad
Speaker:about is because I was new and nobody really
Speaker:Saw them by the time I started getting traction, I was much better.
Speaker:So do the things that you are afraid of doing
Speaker:Early in your in your business Show that when you really start
Speaker:getting traction, you will be so much better as opposed to
Speaker:Being really well known, and then you make a biddy video, and people go, how
Speaker:could they be really that good and and be this bad? Do you know what
Speaker:the video? So Community
Speaker:collaboration, the relationships.
Speaker:And, and, and, and I thank you for that, Chuck, Because now when I
Speaker:talk to people, I say to them, you
Speaker:know, I'm looking for long term relationships. If that includes
Speaker:affiliate, You know, being affiliates for each other, great. If not, let's do
Speaker:a workshop. Let's let's do a LinkedIn, you know,
Speaker:live or something like that. But I want the long term relationships,
Speaker:because they serve you better than just a one time sale.
Speaker:Right? And so that's the thing that I would say to people is,
Speaker:don't think that you have to wait till you're an expert before
Speaker:you try stuff. Try stuff when you first start. So
Speaker:when you make your mistakes, you know, it not a
Speaker:lot of people see. I mean, I did my
Speaker:my first, I like, I'm doing I do a thing once
Speaker:a month. I do 2 monthly things. One is just kind of a
Speaker:fun thing. It's called Yvonne's Productivity and Profit Hour. And,
Speaker:the first two times I did it, nobody showed up, I was just there
Speaker:by myself, and then the next time, like, 1 person showed up
Speaker:and, you know, we had a nice comp it was nice because it was very
Speaker:intimate. I mean, and then, you know, gradually More people came, but
Speaker:a lot of those people ended up being clients because I had a chance to
Speaker:have FaceTime with them and they didn't have to book a call.
Speaker:Right? And I'm I'm doing 1, this coming
Speaker:week, and I was like, oh my god. I haven't advertised
Speaker:this. Do you know? What was I thinking? And I have
Speaker:15 people that are signed up. You Show, just from networking,
Speaker:telling other people I know about, and, you know, that are checking and stuff like
Speaker:that. So start before you think you're ready
Speaker:is what I would say. Yeah. And sometimes you just have to start with that
Speaker:1 person, and that grows to 2 that grows to 4, that grows to 8,
Speaker:and and you can do the math from there. It grows very, very quickly.
Speaker:And, you know, that's kind of how it goes with collaboration and affiliates in all
Speaker:of the things that you're doing. And so I
Speaker:speaking of collaborations, I you're a great person to collaborate as
Speaker:with as well, and one of my, recommendations to
Speaker:people listening in here is that if you're if you're in need of a
Speaker:better strategy or maybe the strategy you're You
Speaker:have could be better. Maybe it isn't aligning with your purpose the way
Speaker:it could be. Connect with Ivan. And, Ivan, you have a
Speaker:workshop that you do, every month. You wanna tell everybody
Speaker:about that? Sure. It's called the VIP profit
Speaker:work, the VIP profit road map.
Speaker:Simply work less, absolutely earn more. And
Speaker:I I sometimes joke that that's kind of, A
Speaker:false title. Because once you find out what you really like, and that you can
Speaker:make money at it, sometimes you actually work more. But you
Speaker:enjoy it more. And so we go through the
Speaker:idea of, how does the
Speaker:vision, the innovation, and your Profit Uniqueness, and
Speaker:I do some exercises with you and, things
Speaker:to to help you to hone in on that and help you. I
Speaker:really want you to get some insights, but I also want you to leave with
Speaker:some actionable steps. So it's I think it's time well spent.
Speaker:Well, I know that it's time well spent. I've heard from some of the people
Speaker:that have attended your thing, and nothing but good things to say
Speaker:Say about you, Yvonne. So and all of the collaborations and
Speaker:the generosity even with our network has been,
Speaker:fantastic. So So thank you. And just for everyone listening
Speaker:in, if you're watching this on video, the link to sign up for Yvonne's
Speaker:VIP Road map workshop is right beneath this
Speaker:video. And if you're listening to this on a podcast, just go into the
Speaker:player that you've got there, and in the show notes will be a link there
Speaker:as well. Go ahead and sign up and connect with Yvonne. Time
Speaker:with Yvonne is time well spent. And this has been time well spent,
Speaker:but We're out of time because we're, other we could
Speaker:definitely and you and I know this. We could we could do this all
Speaker:day long. Absolutely. Before we wrap up, I just
Speaker:wanna ask you because, you know, part of our social experiment, I've been
Speaker:asking everybody this question and, about learning
Speaker:and books and so much of, you know, my great information,
Speaker:great mentors have come from books. And so I asked
Speaker:everybody while they're here, what is either your favorite book or
Speaker:a must read book that you You think everybody,
Speaker:should read next or at some point in their life?
Speaker:Well, you Show, there are a lot of them, but my favorite Go to is
Speaker:the 7 Habits of Highly Effective People.
Speaker:And I I just love the kind of
Speaker:progression and the growth progression that goes that he takes you through.
Speaker:And and I and I don't know. It it just
Speaker:either I read it at the right time that it's just stuck with me, but
Speaker:it's it's worth a read as far as I'm concerned.
Speaker:Probably once a year. Alright? It's it's so foundational
Speaker:just as a way to be, a way to approach
Speaker:problems, a way to approach relationships.
Speaker:Mhmm. So many good takeaways. My
Speaker:favorite is think win win, And, that is
Speaker:something that, I and and my other favorite
Speaker:is begin with the end in mind. Oh, those are all and those
Speaker:are all my philosophies too. So that's probably the reason we
Speaker:That's why we love that both love that book so much. Well, We're gonna add
Speaker:that to our learning library, and we'll put your name beside it because, you are
Speaker:the one to, recommend it. And, yeah,
Speaker:great great recommendation. Well, Ivonne, this has been a
Speaker:great 30 minutes or so that we've spent together. Hopefully, everybody has got a
Speaker:sense of who you are and how you can help. And if by the way,
Speaker:if you have not Registered for Yvonne's webinar
Speaker:yet. Go ahead and do that immediately after we sign off
Speaker:here. And And, you know, let
Speaker:this time that we've had here mean something. I want you to take 1
Speaker:takeaway that you heard us talk about here today. Maybe it's to
Speaker:revisit your purpose and your strategy or or, you know,
Speaker:is what I'm doing get getting me closer to what I want
Speaker:or further away? Or maybe it's just to go and sign up
Speaker:for Yvonne's workshop because that's an action step that's easy to do and
Speaker:will help you, especially if the answer is I don't know.
Speaker:And if you don't know, then you can go to Yvonne's workshop and find
Speaker:out, and she will help you to draw out the
Speaker:answer that's right for you. Yvonne, this has been a
Speaker:great time well spent. And, if you were to leave
Speaker:our Listeners here with just one final piece of
Speaker:advice or words of wisdom, what would you say to them?
Speaker:Because it's the beginning of the year and we've all set goals, and
Speaker:we've been talking about SMART goals. I would say SMART goals.
Speaker:I would say make SMART goals. And the e is in my book
Speaker:is for ethical, But the r is for reward.
Speaker:So the celebrate, as entrepreneurs, we tend to do something,
Speaker:and before we finish, we jump into something else. So reward and
Speaker:celebrate your not not completion, but
Speaker:your progress because you're never finished. Not until you not
Speaker:until you're in the grave. There you go. Reward
Speaker:yourself for the progress. I think those are beautiful words to end
Speaker:The this episode by. So, thank you, Yvonne. Thank you to
Speaker:our listeners. And remember, you could be just one great Collaboration
Speaker:or partnership away from that big growth curve that you're
Speaker:looking to achieve in your business. And in the meantime,
Speaker:keep moving forward, and we'll see you on the next one. Thank you, everybody.
