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In this episode, Chuck Anderson interviews Dr. Noah St. John, a mental health expert who has been coaching individuals for over 25 years. Dr. St. John shares his insight on how to break through the income ceiling syndrome and achieve hockey stick growth. He emphasizes the importance of addressing inner game issues and how it impacts our outer game. Dr. St. John also talks about his experience with Stephen Covey and his upcoming book, The 7 Figure Expert.
Dr. Noah St. John is a mental health expert, author, and coach who has helped entrepreneurs make more money in twelve weeks than they did in the previous twelve months. He is the author of ten books, including the bestseller The Power Habits System and The Secret Code of Success. Dr. St. John is also a keynote speaker and has been featured on major media outlets like NPR, CNN, and HuffPost.
Key Points Discussed In This Episode:
- Noah St. John's realization of what was missing in self-help literature
- The importance of fixing inner game issues to break through the income ceiling syndrome
- The example of how to address the root causes of problems instead of just treating symptoms
- The difference between inner and outer game and how both needs to be mastered to achieve success
- The importance of nurturing relationship for business success
Must-read book recommendation:
Links:
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Until next time, keep moving forward!
Chuck Anderson,
Hello, everybody, and welcome back to the creative collaboration
Speaker:show with Chuck Anderson. I'm so glad that you're here. And as a fellow
Speaker:entrepreneur and business owner, you know, there are
Speaker:times in our business where things are going great.
Speaker:and things really couldn't be better. And then there's times in our
Speaker:business where it's like, why did I even start this business? One of
Speaker:my actually doing here, and sometimes all of that can
Speaker:be in the course of one day. And so there's all sorts
Speaker:of different things that we thank and feel and
Speaker:experience in our business. And
Speaker:and I would I always say this and you've heard me say this
Speaker:before that your business will only grow to the extent that you do.
Speaker:And that's why I wanted to have our guest on here today to
Speaker:talk a little bit about, you know, how do we you know,
Speaker:it's it's mindset, but it's more than that
Speaker:It's our businesses and ourselves are really interconnected.
Speaker:So I wanna introduce you to doctor
Speaker:Noah Saint John, who is known as the
Speaker:father of affirmations. We're gonna get him to explain that.
Speaker:And the mental health coach to the stars. He's the author of
Speaker:20 books, including his new book, the 7 figure expert, the
Speaker:ultimate playbook for building a high ticket expert business.
Speaker:And I just happen to know know that we have a lot of
Speaker:people building high ticket businesses in this audience.
Speaker:So Noah. Welcome to the show. Thank you. It's
Speaker:great to meet her, Chuck. You know, and it was
Speaker:I remember our first conversation. I mean, it would just flowed so
Speaker:well. I mean, we just, you know, energetically, we just kinda, like, hit it
Speaker:off. And here we are a couple weeks later, doing a podcast
Speaker:episode. We're already talking about what we can do beyond this. I mean,
Speaker:that's just the life of an entrepreneur. That's -- Yeah. -- that that is
Speaker:it. So So we talked a little bit
Speaker:about in my intro about where we're gonna go, but we'll
Speaker:go wherever wherever this conversation leads. But You
Speaker:know, I I read your bio, which is the white introduction.
Speaker:Yeah. I think nobody tells it best other than themselves. So,
Speaker:Noah, what's your story? Well, you know, I'm known for
Speaker:helping entrepreneurs make more in just 12 weeks than they made in the
Speaker:previous 12 months while winning their lives back.
Speaker:meaning literally winning back 1 to 3 hours per day 4 to
Speaker:8 weeks per year. So we are all familiar at
Speaker:this point with the hustling grinders out there, the hustling grind crowd,
Speaker:the crowd the lambros, I call them, you know, because it's all about
Speaker:the hustle and, you know, work 18 hours a day. And if you're not working
Speaker:on Christmas Eve, then you're a loser, and I'm going, are you nuts I mean,
Speaker:give me a break. I want a life You know?
Speaker:My business exists to serve me, not the other way
Speaker:around. And yet, millions of entrepreneurs aren't living that way. They are
Speaker:living you know, their their existence is to serve
Speaker:their business, and that is not really how it should be, in my opinion.
Speaker:So the point is that We all want more
Speaker:money. No kidding. But if it's at the expense of our
Speaker:life, what is the point? So Anyway, that's why what I do
Speaker:is different, really, than what a lot of people do, what most coaches do out
Speaker:there. And so it's really about, yes, of course, making a lot more money
Speaker:in frankly, a very short amount of time. That's what we like to call hockey
Speaker:stick growth. Right? The the entrepreneur is going along like this, and,
Speaker:you know, even though they're working really hard, they just keep hitting as I call
Speaker:it that income ceiling. They're they're hitting that income ceiling no matter how hard
Speaker:or how long they work. And the main reason for that is because
Speaker:they don't have these systems place. So I I give them these systems whether
Speaker:it's with one on one coaching or group coaching or even my keynote speeches,
Speaker:you know, around the country around the world for you know, companies, teams,
Speaker:organizations. We put these systems in place, and then, you know, it's just a
Speaker:hockey stick growth, meaning, you know, it goes up very, very quickly in a very
Speaker:short the time. So so that's what I do. And, yeah, it's a lot of
Speaker:fun. Well, speaking of hockey stick growth, many
Speaker:entrepreneurs that I talk to are are working towards that very
Speaker:intentionally. Sure. Others are are hoping and praying
Speaker:that that happens really, really soon. And I know, you
Speaker:know, with your work and you're actually known for working with
Speaker:some Hollywood celebrities and 8 figure CEOs and
Speaker:entrepreneurs of all of of all
Speaker:types. So I wanted to if you could speak
Speaker:to a little bit first of all, how did you get into
Speaker:doing this? What's what's the origin story? And then, you know, we'll talk a little
Speaker:bit about how we can help. Yeah. Absolutely. Well, I'll I'll give you the Reader's
Speaker:Digest condensed version. Yeah. mean, very quickly, I I grew up
Speaker:poor in a rich neighborhood. I know that's a total cliche, but it's totally
Speaker:true. I grew up in a little town called Kennebunkport, Maine, which is one of
Speaker:the wealthiest community in New England, but my family was dirt poor. And I mean
Speaker:that literally because we lived at the bottom of a dirt road and a drafty
Speaker:unfinished house that my parents end up losing a foreclosure. when I was just fifteen
Speaker:years old. So from a very young age, I was painfully exposed to the gap,
Speaker:the chasm between the haves and the have not. to haves, was everyone else in
Speaker:the community to have nots, was my family. And I hated that life of
Speaker:poverty, fear, lack, not enoughness. That's what I grew up with, but
Speaker:I saw that right down the street, there's great wealth in abundance. So I literally
Speaker:said, how the heck do I get from here to there? And, of course, there
Speaker:was no one to help me. There was no Internet back then. You know? So
Speaker:all I could do was go to the library and read books. That's all I
Speaker:did. I read every book that I could on self help, personal growth, all the
Speaker:classics, Dale Carnegie, Napoleon, Napoleon, Steven Cuddy. You know? I read all
Speaker:those books, and I really, really worked hard. I really tried to get him to
Speaker:work, but as hard as I worked, as hard as I tried, I just couldn't
Speaker:get him to work. So At the age of twenty five, I actually decided
Speaker:to commit suicide because I was so depressed, so frustrated, and I
Speaker:decided to take my own life. Now at the very last moment, my life was
Speaker:spared. I didn't know why at the time, but I realized, well, I'm here,
Speaker:but I don't know why I'm here. I don't know why I'm here on the
Speaker:earth. So I went on another journey a long journey to find my purpose.
Speaker:And I went back to the library and read books on spiritual growth. You know,
Speaker:Deepak Chopra, Marianne Williamson, Ernest Home, Neil down the wall, saw
Speaker:the spiritual thinkers of our time. And then fast forward 5 years later
Speaker:in 1997, I had 2 epiphanies that changed my life when I realized
Speaker:what was missing in all those books that I've been reading for all years, and
Speaker:it was a very powerful and very profound awareness
Speaker:that could really lead to I knew it would lead to transformation
Speaker:for not only myself, but for, you know, potentially millions of people. So I rep
Speaker:I wrote my first book, which is called permission to succeed because I realized
Speaker:we don't need anymore how to succeed. We need to give ourselves permission to succeed.
Speaker:This was years before anyone else was talking about this. you know, not lots of
Speaker:people talk about it, but I I was the first one to talk about it.
Speaker:published that book called permission to succeed, which was eventually published by
Speaker:the chicken soup for the sole publisher, And now, you know, 20 one books later,
Speaker:you know, we've helped clients in over a 140 countries. We've
Speaker:helped our clients add over $2,000,000,000, meaning six 7
Speaker:and 8 figure increases in record time and, you know, working with
Speaker:entrepreneurs, athletes, celebrities, you know, just people all
Speaker:walks of life, health professionals, chiropractors. You know? And so it's really
Speaker:amazing when people put these systems in place. But it really took, for
Speaker:me, you know, 30 years more than 3 years, really. I've I've
Speaker:studied and and pain and and torment and agony and having to
Speaker:get all the arrows in my back. You know, you've heard the phrase pioneers get
Speaker:all the arrows I've got all the errors in my back to prove it. And,
Speaker:you know but what I'm able to do now, whether it's with one on one
Speaker:coaching or group coaching or keynote speaking, has really helped my clients to get
Speaker:there a heck of a lot faster than I did that, you know, really get
Speaker:that hockey stick growth. You know, Noah, one one of the things I
Speaker:always find fascinating in doing this
Speaker:work is that the people I tend to talk
Speaker:to in the 10 that tend to be in my world are
Speaker:ones that have been on a journey of
Speaker:overcoming some sort of a pain or healing and
Speaker:their own transformation. And I think what I find even more
Speaker:fascinating is that on the tail end of that healing
Speaker:and that transformation, The very first thought is how
Speaker:do I help others? How do I help others with
Speaker:their healing and their transformation and
Speaker:their their growth. And I
Speaker:just you know, I I'm one of those people, almost everyone in my
Speaker:circles are those kinds of people. So what was it for you? What
Speaker:what really inspired you to
Speaker:to go down this path. I mean, we know the the story of, you know,
Speaker:the your healing and the transformation. But what was it? Where where did you
Speaker:go? Hi. You know what? My calling is that.
Speaker:I'm I'm gonna help others. It it happened on I can tell you exactly the
Speaker:day. It was October 20 1997 over 25 years ago
Speaker:now. And I realized when when I realized
Speaker:exactly what was missing in all the success literate
Speaker:share all the self help literature that was out there because I'd read it all,
Speaker:and it was it was just not there. And I said, oh my gosh. This
Speaker:is in fact the missing piece. And then I remembered a quote from
Speaker:Emerson, and he said one time that what is most personal is most
Speaker:universal. So I knew that because this was going to affect
Speaker:me. It had been affecting me my whole life very deeply without
Speaker:my conscious awareness. Well, I knew that I wasn't alone in because
Speaker:what is most personal is most universal. I knew that there must be millions of
Speaker:people like me who are suffering from this, struggling with this, but I didn't even
Speaker:know the words to talk about it. You know? And so what I also realized
Speaker:is that everybody else out there is talking about the symptoms.
Speaker:Right? So when we look at as I called it earlier, you know, and as
Speaker:I with, you know, with my coaching clients, whether one on 1 or group coaching
Speaker:or keynote speeches, I call it the income ceiling syndrome. Right? You just keep getting
Speaker:that income ceiling no matter how hard you work. What's interesting about that is even
Speaker:if you get above your income ceiling, if you haven't fixed these inner
Speaker:game, as I call it, now the inner game, you know, these mastery,
Speaker:and fix these inner game issues, you're gonna go right back down. Right? So you
Speaker:maybe you get above the ceiling, but you're like, oops. You know? Oh, wait a
Speaker:minute. And then you go back down and you're like, how come I can't break
Speaker:through? And so I solved this 25 years ago, and I solved the
Speaker:whole thing. And that's why I've written all these books about it, you know, and
Speaker:do all this coaching and and online courses and so forth. But the point is
Speaker:that I realized that I wasn't alone. I mean, I couldn't be. I couldn't be
Speaker:the only one, you know, suffering from this. So I knew there were millions of
Speaker:people just like me, but they didn't have the words, and
Speaker:nobody else was helping them. There was just nobody else that was
Speaker:helping them. And what's also interesting about that is that I
Speaker:so as a result of that, I've been teaching mental health and mental
Speaker:health strategies for over 25 years now. But what's fascinating
Speaker:is 5 years ago, you couldn't say mental health. Right? Before the pandemic,
Speaker:people don't remember this, but you couldn't say mental health before the
Speaker:pandemic. They they you know, and cut you off to the lumen. Mental health, what
Speaker:are you nuts? You know? That's that was literally the the the response. So it's
Speaker:like, you can't sign rental health. You know? They'll think you're a crazy person, which
Speaker:is stupid, but that's what it was. And and so
Speaker:now what happened And as frankly, mostly as a result of
Speaker:pandemic, all these celebrities and athletes start talking about mental health, mental
Speaker:health. And then I was like, oh, yeah. Mental health. I'm like, thanks for coming
Speaker:to the party, guys. I've been here 25 years. You know, nice to have you.
Speaker:Glad you finally showed up. You know,
Speaker:that's it's it's so true. And, you know, I, you know, I
Speaker:grew up in a small farming community where, you know, we didn't
Speaker:share what we were feeling. Like, we didn't share our
Speaker:problems. It was all in fact, the opposite. It was
Speaker:to create this
Speaker:illusion that everything is okay and that
Speaker:we're doing fine. And and even in entrepreneurship, I mean,
Speaker:the you know, almost 30 years as a business owner.
Speaker:And same thing when I get around other business owners and
Speaker:entrepreneurs. We're always talking about the new amazing thing that
Speaker:we're doing and how well it's
Speaker:going, but then secretly suffering. Right? And I think
Speaker:today it's a lot more honest than it used to be, especially in the
Speaker:nineties than you know? Yeah. Yeah.
Speaker:No question. Yeah. So what are you noticing?
Speaker:Are some of the mistakes that you think maybe business owners or
Speaker:or entrepreneurs are making as they're
Speaker:approaching this in their business. I mean, we get so caught up in the to
Speaker:do's. and the tactics and the things that we're doing that's gonna
Speaker:take our business to the next level. And and, you know, what
Speaker:we're really talking about is is not just taking the
Speaker:business to the next level, but in order to do that, taking ourselves to the
Speaker:next level. That's right. Well, you know, there there are many
Speaker:problems, but what I talk about all the time is that
Speaker:any problem or pain that you have in your life or your business
Speaker:is a symptom. And the problem is that everybody's talking at the
Speaker:symptom level, but very few people are looking
Speaker:at the cause of the pain. Alright? Now Thomas Jefferson
Speaker:said that for every 99 who is
Speaker:hacking away at the leaves of truth, there's one
Speaker:striking at the root. And that's what I am. I'm you know, I've been
Speaker:that one for 25 years now saying, hey, guys. We might wanna
Speaker:fix what's actually causing the problem. I'll give you a perfect example. You know?
Speaker:Everybody else is talking about self sabotage. Right? Self sabotage. Well, you
Speaker:know, you're you're holding yourself back and, you know, you gotta get out of your
Speaker:own way that everybody talks about. Right? And, again, people weren't talking about
Speaker:this very much before. Now everybody talks about it. I've I've written 20 books about
Speaker:this whole point. But the point is, you know, you know, you gotta
Speaker:gotta get out of your own way. Okay? And so so here's
Speaker:what they say. They say, well, you know, if you want to stop self
Speaker:sabotaging, Stop self sanitizing. Really?
Speaker:That's brilliant. Wow. I never would have thought of that. Thanks so much. That's so
Speaker:helpful. You know? You you didn't say anything. You know what I mean? It's
Speaker:like, if if you wanna not sabotage, don't do it.
Speaker:Hello? What? Early in But that really is it. That's what they
Speaker:say. Hey. If you wanna get out of your way, go ahead. And, really, I
Speaker:never thought of that, man. And so that's like saying to an anorexic,
Speaker:Somebody who, you know, has anorexia, somebody who's starving with us, say,
Speaker:hey. What do you just eat? Really? Thank you. I never would have thought of
Speaker:that. You know? So that's how stupid that it is out
Speaker:there. And so I'm like, dude, you know, guys, there there's reasons
Speaker:why people are doing these behaviors because that's the point. They're behaviors.
Speaker:That's not a cause. Right? You don't just behave.
Speaker:There's always a cause of your behavior. So why don't we look at the causal
Speaker:level? But no one's doing it. So I'm like, hey. You know what? I've been
Speaker:fixing the let me I'll give you a quick example of this from one of
Speaker:my coaching clients. So I was talking with one of my clients, and his name
Speaker:is Charles. And I said, Charles, you know, he actually read one of my Brooks,
Speaker:and he he found one he found one of my books in Barnes and Noble.
Speaker:He told me the story. He said he he was in Barnes, and I'll be
Speaker:walked by. my book, which is called Power Abbotts, which is right there.
Speaker:Anyway, so he walked by the book three times, and he said
Speaker:something about it just grew me to it. And he said, I had to buy
Speaker:it. I was like, okay. And and he said, I I read, like, half of
Speaker:it, and it was so powerful that I just had to contact you,
Speaker:Noah. This contacting on my website. I said, okay. Great. Well, that's
Speaker:awesome. And then and then so we're talking about, you know, this income ceiling
Speaker:syndrome, and as I call it driving down the road of life with one foot
Speaker:on the brake. And I said, yeah, Charles, if if we don't get this problem
Speaker:fixed, how much do you think that's gonna cost you this year? Like, how much
Speaker:do you think you're gonna lose out on you know, we don't fix this problem.
Speaker:Without batting and I, he said a $1,000,000. I'm easily gonna lose a $1,000,000
Speaker:this year if we don't fix this problem. So I said, okay. Well, first of
Speaker:all, number 1, I hear that all Right? I I mean, when I'm talking to
Speaker:clients whether one I want or group coaching, they're always saying, you know, I'm easily
Speaker:losing $10,000 a month, 50,000, a $100,000 a month. Well,
Speaker:that's anywhere from 6 seven figures a year. Right? So that's a lot of money
Speaker:that you're losing on out on because, you know, you haven't fixed the problem. So
Speaker:that's not one. Number 2, I tell you what. Just give me 10 percent of
Speaker:that $1,000,000. Okay? And I will find you that $1,000,000
Speaker:in the next 12 months. In other give me $1, I give you $10 back.
Speaker:Is that a good deal? He goes, yeah, that's a great deal. Okay? So I
Speaker:said, let's do it. Now one one of the things I love about people that
Speaker:I work with whether in one on one or do coaching, they're they're high achievers
Speaker:and and they want results. Right? Meaning, they don't
Speaker:dillydally. Right? They they make decisions quickly. Napoleon Hill said the
Speaker:leaders in all walks of life make decisions quickly and firmly. So that's who
Speaker:I love to work. So he said, yep. Let's do it. So he paid me
Speaker:a 100 k on the spot. I mean, that's a 100 a $100,000. It's 10%
Speaker:of a1000000. Right? So I coached him 101 for 12 months. I
Speaker:didn't find him a $1,000,000 in that 12 months. I found him
Speaker:$1,800,000 in 10 months. So
Speaker:he gave me a dollar. I gave him $18 back. Is that a good deal?
Speaker:No. That's a great deal. Right? And then he actually sent me an email. He
Speaker:said, no. Guess what? Not only am I making more money, but I just
Speaker:bought a new RV, and my wife and I were taking the 7 week vacation
Speaker:we're driving around the southeast in our new RV. And he said, not only am
Speaker:I making more money, but I have more time than ever before. So I said,
Speaker:you're welcome. So, anyway, dad's what you know, the results that can
Speaker:happen when you when you stop stopping yourself from success, but you do it at
Speaker:the causal level, not the symptom level. Wow.
Speaker:I I absolutely love that. And, first
Speaker:of all, and just really leaning into our audience here, notice
Speaker:that Noah, you're not talking about a tactic.
Speaker:You're not talking about a business plan or a
Speaker:strategy or a software or an app
Speaker:or a hack. Hacking is I mean, that word
Speaker:taken on a whole new meeting, and everyone's talking about the new hack
Speaker:biohacking. And -- Right. That's right. You know,
Speaker:you know, cloning other people's business models and all that kind of
Speaker:stuff. But you know what? We're always bringing to it. We're
Speaker:always bringing to it ourselves. That's right. I've seen this in
Speaker:in in almost 30 years of mentoring people on
Speaker:how to build businesses is I can take two people
Speaker:I can give them the exact same recipe. That's right. One will
Speaker:succeed amazingly with it, and the
Speaker:other one will struggle in spin and
Speaker:not really good. And and blame. The blame
Speaker:usually comes out on that one. And And
Speaker:but they were both given the same opportunity. They were both given the same
Speaker:recipe. They were both given all the same steps. 1 succeeds, 1
Speaker:doesn't. What's the difference? Right? Yep. Well, what I've been
Speaker:teaching for 25 years is the difference. Yes. Yes. And and the nice thing is
Speaker:is that I fixed it. So because I was that second person. I
Speaker:was the guy that said, how come it's not working? You know, I'm trying everything,
Speaker:man. I did what you said. It didn't work. You know? And I didn't
Speaker:realize that I was holding myself back for all of these, you know,
Speaker:unconscious reasons that now I get to teach people, and they go, we're
Speaker:hockey stick. You know? And it's It really is amazing. I'll give you another quick
Speaker:example. I was working with another client named Adam, and
Speaker:he his company is the CEO, and his company had been
Speaker:stagnant had been literally just plateaued at the same
Speaker:level for the previous 4 years, and he had spent 100 of 1000 of
Speaker:dollars because, you know, he's the company was about 4,000,000. Right? So
Speaker:that's good money. Right? But they couldn't grow, and he'd spent so much money
Speaker:throwing so much money at the problem. All the getting dudes and all the gurus,
Speaker:whatever, and nothing just wasn't working. And he actually heard me speak in a
Speaker:conference. He hired me on the spot. Like I said, you know, that these high
Speaker:achievers, they they make decisions quickly and firmly. So he hired me around the spot.
Speaker:I coached Adam for about 18 months, one on 1.
Speaker:And in that in that 18 months, we took his company from being
Speaker:stuck at 4,000,000 for previous 4 years to over
Speaker:20,000,000 in revenues, 20,000,000. I mean, that's a 600%
Speaker:increase. And what was amazing is we never talked about marketing. All we talked
Speaker:about was what was going on in here, what was going on in his inner
Speaker:game, and just removing these causes the or the
Speaker:things that were causing him to hold self back that he, of course, didn't know
Speaker:about. I mean, nobody holds themselves back on purpose. Right? Nobody gets up in the
Speaker:morning and says, wow. You know, this looks like a great day. You know what?
Speaker:think I'm gonna hold myself back from success today. Right? I mean,
Speaker:that would be idiotic. No one will ever do that, but that's the point. It's
Speaker:a conscious thought. But see, all of these things that are keeping people
Speaker:stuck, millions of entrepreneurs, literally, again, without their
Speaker:knowledge, they're all on the subconscious level. So it's
Speaker:like the iceberg principle. Right? You know, it's about 5% of our thoughts, behaviors, and
Speaker:actions as human beings are above the surface like the iceberg. Right? You only see
Speaker:about 5% guess what? The vast 95% is below the surface. That's
Speaker:the subconscious mind. Well, as I always like to tell my clients, guess
Speaker:what? It wasn't the part of the iceberg that they see that sunk the Titanic.
Speaker:It's the part they didn't see that sunk the Titanic, and that's what's thinking
Speaker:most of us too. Yeah. And I think one of the big clues,
Speaker:especially for those of you listening in right now is when you've
Speaker:when when you notice patterns repeating, the like, it's like you said
Speaker:Noah earlier. Like, you may achieve success beyond
Speaker:previous levels of success. But unless
Speaker:something changes, you're gonna find yourself back where you were
Speaker:-- Mhmm. before long or
Speaker:noticing the pattern of the same thing, the same
Speaker:thing happening over and over and over again. So One of the
Speaker:reasons that I invited you here, Noah, is that, you know, we're we're trying
Speaker:to inspire people to reach out beyond themselves. and look for
Speaker:someone to collaborate with. And I think that you're a a great person to to
Speaker:to do that with. We're gonna talk a little bit more about collaboration here in
Speaker:a moment. But first of all, like, what is the
Speaker:what's the what should our
Speaker:listeners notice about what is going on? Like, we're
Speaker:always looking we we talked a lot about the tactics and the business plans and
Speaker:the marketing and thing, and we're always looking for that silver bullet that's gonna take
Speaker:our business to the next level. But What is it about what they're experiencing
Speaker:right now that they should notice? It's like, you know what? No. Another
Speaker:tactic is not what I need. What I need is I need I need to
Speaker:spend some time with me. Well, that's the difference between what
Speaker:I have been teaching for 25 years, which is inner game and outer Alright? So
Speaker:your inner game is everything that happens between your ears that you can't see
Speaker:directly, but it affects everything that you do. As an
Speaker:example, you know, as a keynote speaker, I get to speak to companies, teams,
Speaker:organizations around the world, whether virtually arrived. And I you know, one of the
Speaker:things I say to my audience members is What is one area of your life
Speaker:where your beliefs don't affect you? And here's what people do. They
Speaker:go, I go, exactly. There's no place
Speaker:your beliefs don't affect you. Right? Your beliefs affect your health. Right? Your
Speaker:your mental state, your mental health, you know, your level of stress. They your
Speaker:wealth, your finances, your business, also fix your relationships. Right? Your
Speaker:personal, your intimate relationships, your friendships, and your social life, everything.
Speaker:there's no place your beliefs don't affect you, but here's the thing. You can't see
Speaker:a belief. You only see the effects of a belief. Right?
Speaker:And so Not only that, you can be doing really well in one area of
Speaker:your life, but maybe in another area, you're stuck or struggling. For example, maybe your
Speaker:business is going well, but maybe your health is suffering or your relationships you
Speaker:know, are not where they wanna be or vice versa. Maybe, you know, you're doing
Speaker:great in your relations, but, you know, you're not making the money you wanna make
Speaker:or whatever. So it's not cookie cutter one size fits all. That's why with our
Speaker:coaching, whether it's 1 on 1 or group coaching, you know, it's very customized and
Speaker:personalized for each individual person. And that's your inner
Speaker:game. but then you also have your auto game. And, see, that's where everybody's
Speaker:focused on. Most people are just focused on the outer game. You know, the sales,
Speaker:the marketing, the tactics, everything you talked about, And just like Adam, that
Speaker:client I talked about earlier, he'd spent 100 of 1000 of dollars on all the
Speaker:outer game stuff that no one had come along and said, you know, did you
Speaker:realize that you are unconsciously holding yourself back from the level of success you're capable
Speaker:of? And, of course, you didn't know that. You know? Not only that. It's how
Speaker:to fix that problem at the causal level, not the symptom
Speaker:level, but at the causal level. Like I said, that's what I've been doing for
Speaker:25 years. So when when you're looking at your inner game and outer game, That's
Speaker:the distinction, but it's only when you master your inner game and your outer
Speaker:game that you have the phenomenon called success.
Speaker:Mhmm. And then, you know, if you're noticing these kind of patterns
Speaker:happening, it might be time to have a a a
Speaker:look. at what's not just the symptoms.
Speaker:Like, you're saying, like, what's really causing this and then address that
Speaker:because it's not the tax It's not the software. It's not someone's
Speaker:amazing package that they're selling at a seminar.
Speaker:It's it's it's it's like you said, it's it's it's it's what's
Speaker:in here. And so it took me a long time
Speaker:to to learn that. in the beginning of my career. And
Speaker:whenever I notice a pattern repeating, it's like, okay. Stop.
Speaker:Right. This isn't about the business anymore. This is about me.
Speaker:And, you know, you mentioned something at the beginning of this as
Speaker:well. It's like that whole idea of you gotta work every day
Speaker:around the clock and all of that. And How many conversations I've had with
Speaker:business owners that when I asked them to say, why did you start your business?
Speaker:And almost always, it was
Speaker:to create a better life for some someone
Speaker:else in their life, like, relationships, such as their spouse or their
Speaker:family or whatever. And, ironically, the
Speaker:business takes them so far away from that that
Speaker:it no longer really serves the purpose. Correct. Well
Speaker:yeah. And that's exactly one of the things that I've I've been fixing for 25
Speaker:years for for my clients. And, yeah, I mean, most
Speaker:entrepreneurs start their business to to for one reason,
Speaker:to solve problems. That's that's where or solve one problem. You know?
Speaker:And many, many times, like, in my case, as a perfect example, I was
Speaker:so frustrated with everything that was out there that didn't help
Speaker:me. I'm like, well, I gotta write these books myself. You know, I gotta I
Speaker:gotta create all these coaching programs. for me because,
Speaker:you know, I wish someone would have taught me this 40 years ago. I'd be,
Speaker:you know, a trillionaire by now. So, you know, nobody was there. So,
Speaker:shoot. You know? But at least now, you know, people hire me, and
Speaker:I'm able to help them to to to shrink, you
Speaker:know, time, literally, to shrink time. And, certainly, the that's, you know,
Speaker:what causes that hockey stick growth because if the if you just keep doing the
Speaker:same thing, there's one thing I can guarantee. You're gonna get the same results. You
Speaker:know? That that's it. I mean, Ben Franklin said there are only 2 guarantees in
Speaker:life. Death and taxes. With all due respect to all Ben, there's actually 3
Speaker:guarantees. That is third one is if you keep doing the same thing, I guarantee
Speaker:you'll get the same results. You know? So that's why and and that's why, you
Speaker:know, we need to have a a trusted coach or mentor come in there and
Speaker:look at our problems from an objective third party and say,
Speaker:did you realize you're doing this? And you're like, what? No. I didn't even know
Speaker:I was doing that. Okay. Well, that's what I'm here for. Mhmm. Well
Speaker:and then that's one of the reasons we do this show is that
Speaker:we're looking for those opportunities to collaborate.
Speaker:And a lot of times that is working with a coach
Speaker:or finding someone to work with that helps you
Speaker:to see things in a new way. That's right. And it's
Speaker:made a big difference in my business. I'm a huge believer in it
Speaker:because I know that it does help people a lot. How has collaborations
Speaker:played a role in your business?
Speaker:It's been absolutely huge. my most important collaboration is,
Speaker:you know, with my wife, my business partner, and she is very
Speaker:smart. She's very beautiful and very smart. too, which is
Speaker:hard to find. And so, you know, she's a
Speaker:very I'm like a book smart person, and she's a people
Speaker:smart person. And so what I've noticed is that
Speaker:bookmarks are sort of useful, but in many
Speaker:cases, not so useful. Whereas people smarts, I think,
Speaker:are are very valuable and useful all across the board. So
Speaker:I've learned so much from being with her about just people
Speaker:skills. You know? because I I was I was, you know, the the nerdiest
Speaker:nerd that you've ever seen, the nerdiest nerd in the industry, And
Speaker:I I wasn't very comfortable with people as a result of that because I'm like,
Speaker:you know, just give me the facts. Just give me the the spreadsheets. just give
Speaker:me the data. I I don't care about, you know, anything
Speaker:but but data numbers. You know? And and I really meant that. And I was
Speaker:like, That was actually very short sighted of me because, you
Speaker:know, people drive the numbers, not the other way around.
Speaker:And so I didn't realize that. So it was a field, you know,
Speaker:took me a while to figure that out. But, you know, seeing how she is
Speaker:with people and just people just fall in love with her. You know, men, women,
Speaker:dogs, children, I mean, anything. And and I'm like, wow. That
Speaker:is amazing how she does that. So that's been my most important collaboration. But, also,
Speaker:when you look at for example, you know, with my affiliates. You know, we pay
Speaker:tens of 1000 of dollars in affiliate, you know, commissions every
Speaker:month, and I'm happily do that because And anybody's
Speaker:ever run paid traffic noises. Right? If you run paid traffic, you know and,
Speaker:of course, what's happening? You know, costs are going up, and results are
Speaker:going down. Right? And that will never stop. That will never ever stop. If the
Speaker:calls are gonna keep going up and results are gonna keep going down. Why? Because
Speaker:there's just too much noise out there. And yet, when you have somebody that
Speaker:says, hey. Have you heard about Noah? You know? Did did you
Speaker:know that he gets these incredible results for his clients? And they're like, what? No.
Speaker:Who's Noah? Oh, well, he's, and you're like, okay. Check him out.
Speaker:See, that's never gonna not work. You know? And
Speaker:it's, you know, 10, 50, a hundred times more effective than any
Speaker:paid paid advertising could ever be. So I I mean, we we
Speaker:treat our affiliates very, very well for that precise reason because we
Speaker:want to make sure that people know that when somebody refers people
Speaker:to us, we're gonna give that person the the white glove
Speaker:VIP treatment that they deserve. You know, even when I I
Speaker:started my business success clinic.com in a 300 Square Foot
Speaker:Apartment in 1997 with $800 and a book on HTML.
Speaker:That's all I had. I had no money, no business experience, no marketing, no
Speaker:sales. No no business acumen. You know? There's no list. You know, the
Speaker:only funnels back then was funnel cake. So, I mean, you know, that didn't even
Speaker:exist. There's no social media blah blah blah blah. I mean, it was, like, trying
Speaker:to build a house with you know, it's thickening some rocks. You know what I
Speaker:mean? It was crazy. But, you know, the what I
Speaker:determined even way back then was we're going to focus
Speaker:you know, have a laser focus on customer service, on treating our
Speaker:customers right. Now there's a very interesting caveat that I wanna say there.
Speaker:Everybody's heard the phrase the customer's always right. Well, what we say at our
Speaker:company is the customer is frequently wrong, and I don't mean that
Speaker:mainly. But what I mean is that sometimes the customer comes in with a thing
Speaker:that they really believe is true, and you know, it's my job as the coach
Speaker:as the mentor to say, that's not actually true. And
Speaker:one of the biggest things about that is, you know, people think, well, I can't
Speaker:do it. That's actually the literally, the the bedrock belief
Speaker:that most people have. That's like the default human belief is, well, I can't do
Speaker:it. Well, guess what? If I if I agree with you, I say, oh, you're
Speaker:right. You can't do it. What good did I just do? Right? Yeah.
Speaker:No. You can't do it. Okay. Just pull up your tent. Let's go home. Wait.
Speaker:What? No. Wait. My job you know, a big part of my
Speaker:job as the coach mentors to say, What do you mean you can't do it?
Speaker:What is that supposed to mean? Who told you that? And then then you start
Speaker:to question it, well, wait. You're right. Wait. What do you mean I can't do
Speaker:it? and see just right there, just that simple little example of, well, the customer
Speaker:is frequently wrong, but I mean that in a loving way.
Speaker:Yeah. And, you know, so
Speaker:it really speaks a lot about again,
Speaker:this this whole journey of we none of us really accomplishes
Speaker:anything alone. That's right. And, you know,
Speaker:like, when you were saying your you know,
Speaker:how you really connect with numbers. As a former engineer, I also
Speaker:connect with data and numbers. And it's like, how do we
Speaker:manufacture a result? And it took a long time
Speaker:to realize, well, the way you do that is you develop and nurture
Speaker:relationships. Right? Exactly. Which is
Speaker:not all that measurable. It's it's it's very
Speaker:intangible, and it's It might be that
Speaker:direct relationship or it might be who you know that they know. It might be
Speaker:who you know that they know that they know, and you just never really know.
Speaker:So cultivating the relationships is really
Speaker:what I have found to be that that bedrock of the
Speaker:business. Yes. The numbers. I still love the numbers. Don't get me wrong. I
Speaker:love the numbers. The numbers are an indicator of how well I'm
Speaker:doing at developing and nurturing my
Speaker:relationships, which ultimately drive the business. So -- That's a great way
Speaker:to look at it. I'm so glad that you said that because I
Speaker:can so relate to it. So look. We've covered a lot of
Speaker:ground, and I could tell that we could definitely do this all day. I wanna
Speaker:talk a little bit about your upcoming book or your
Speaker:new book. Yep. And I know everyone can get a free copy of it. And
Speaker:by the way, You're watching this on video, there's gonna be a link just beneath
Speaker:this video. Or if you're listening to this on podcasts, just go check out those
Speaker:show notes. I've got the the link to this book and a number of other
Speaker:things that Noah and I have talked about here today right there
Speaker:in the show notes. So tell us a little bit about your book, and I
Speaker:know they can get it for free. They just need to cover the shipping and
Speaker:-- Correct. -- and then -- Yeah. It's called the sep it's called the 7
Speaker:figure expert and the subtitle is your ultimate
Speaker:guide to a life of more impact, influence, and financial
Speaker:freedom. Those are the three things that most people hire me, you know, pay me
Speaker:to have. I want no. I want more impact. I want more influence. And, yeah,
Speaker:I want financial freedom. And so, you know, I really still my
Speaker:25 years of experience helping my clients make $2,000,000,000, you know,
Speaker:adding 6, 7, 8 figures and more in record time
Speaker:I distilled it down to what I call my 7 figure expert formula. So that's
Speaker:what I literally give you in the book, the 7 figure expert. And, yeah, the
Speaker:book is free. We just ask you to cover the shipping. So wherever you are
Speaker:in planet Earth, you know, through the United States. If you're in Canada, wherever you
Speaker:are, we'll just ship you a copy there. And And, also, we
Speaker:got some cool bonuses for you. But, yeah, it's all right there on the page.
Speaker:Wonderful. Again, check out the links just beneath this video. And if
Speaker:you're listening on podcasts right there in that player, you're gonna see the
Speaker:show notes. All of Noah's links are right
Speaker:there Just gotta click on them. And not only
Speaker:go get the book, but you're gonna be able to check out some other amazing
Speaker:things from Noah as well. Now speaking of books,
Speaker:k. I asked this of all my guests, and it's it it
Speaker:fascinates me still because everyone kinda has their own
Speaker:recommendation, but Yeah. If if you were
Speaker:to recommend one must read book. We've recommended yours,
Speaker:but But what's a must read book for you that wasn't written by
Speaker:yourself? The book that really changed my life was the 7 habits of how to
Speaker:effective people by Doctor. Stephen Covey. That really was the the
Speaker:book and the audio, ironically, that I that
Speaker:really inspired me to get into this industry, you know, over 25 years
Speaker:ago. In fact, I had the opportunity to interview doctor
Speaker:Covey before he sadly passed away a few years ago, but I I never
Speaker:forgot it. This was actually 1996 before I even wrote first book. And I
Speaker:was wanting to be an author, and I asked him a
Speaker:question that I was really, really wanting to hear what he And he was just
Speaker:so wonderful. He took 20 minutes with me, uninterrupted on the phone. You know?
Speaker:I was just a college kid at that time, so I was, you know, nobody.
Speaker:and he was so sweet and and so giving. And I asked him, so doctor
Speaker:Covey, how do you handle that how do you handle it when people just, like,
Speaker:worship you and say you're, you know, the greatest thing in the world? I mean,
Speaker:how do you how do you have not have, like, such a big how do
Speaker:you not have a big ego? And he said something I never forgot. He said,
Speaker:Noah, I want people to leave my seminars,
Speaker:my coaching, my books, I want to leave any experience with
Speaker:me. I want them to leave more impressed with themselves than with me.
Speaker:And I was like, wow. Okay. I got it. I mean, I hear that. And
Speaker:isn't that amazing how I diametrically
Speaker:opposed that as to what we have today, with social media and look at me
Speaker:and look how cool I am and look at all my cool stuff and my
Speaker:helicopter, my car, and my blah blah blah. It's all look how cool I
Speaker:am. And doctor Covey was just the perfect
Speaker:example of the opposite of that is wait a minute. It's isn't about me. It's
Speaker:about all of us. It's about raising the consciousness of the earth. And so that
Speaker:that that book and and he himself was really my
Speaker:inspiration and and remains so to this day. Wow.
Speaker:Mind blowing. And I love that quote
Speaker:so much. It's more about them being impressed with themselves than
Speaker:being impressed with you on the stage, and Yeah. You know, I
Speaker:remember when I was on stage for the first time and you get that rush
Speaker:of, you know, people coming to stage or wanna shake your head. it's intoxicating.
Speaker:It's really, really amazing. But at the end of the day, why are we doing
Speaker:it? Is it to be famous, or is it to serve? Is it to help
Speaker:people transform? And, well, there are people who do
Speaker:it for the for the glory. Indeed. But, you know, the the ones
Speaker:that I tend to to work with and collaborate with in
Speaker:terms of the coaching and the the the whatever else we
Speaker:come up with together where all the types of people who want to see other
Speaker:people grow. Right. You look at our social media accounts. You're not gonna see pictures
Speaker:of ourselves. You're gonna see pictures of the people that we help or the people
Speaker:that we're giving a push to, and that's the difference. So I
Speaker:love that you mentioned that, Noah. Amazing recommendation. Thank
Speaker:you so much for everything that you've shared here today. I think this has
Speaker:been just fantastic. And for anyone listening in
Speaker:that you're still listening for a reason. Okay? So
Speaker:because if it didn't connect, you would have turned this off long ago.
Speaker:there's something speaking to you here about what
Speaker:we are talking about. And that just tells
Speaker:me that you're ready to take on that next step.
Speaker:Go get Noah's book. Reach out to Noah. Get
Speaker:into his world. There are
Speaker:events and things that are going on throughout the year, which we have
Speaker:linked here. Again, just beneath the video or in the podcast show notes,
Speaker:that we would like you to go and check out,
Speaker:and it's gonna be really, really time all spent.
Speaker:Noah, thank you so much. And I I hopefully, we've done
Speaker:our job, which is to inspire our audience. I mean, I you just heard me
Speaker:lean in here a little bit and say, hey, guys. Don't let this be for
Speaker:nothing. Right? You gotta take the next step. If you were to leave
Speaker:our audience with just one final tip or words of a words
Speaker:of wisdom, what would you leave them with here today? If you're feeling
Speaker:stuck, if you're feeling frustrated, if you're feeling, like, you're working way too hard
Speaker:for not enough, results, money, you know, you're spending too much time
Speaker:away from your family and and, you know, really not getting the results you want
Speaker:from, you know, your business or your life. There is help available. You know, that's
Speaker:why we do have the book. It's it is free. We just ask you to
Speaker:cover the shipping. We got lots of other resources on our website. You could check
Speaker:out all the links that we have, but You know? I wish someone would have
Speaker:helped me a long, long time ago. I I'd be a lot further on than
Speaker:I am now if someone would have helped me with this. you know, these
Speaker:strategies, these secrets, these resources. So, you know, that is my job now as long
Speaker:as a good lord decides to keep me here on the earth. I'll I'll keep
Speaker:doing it, and it really is very rewarding. A lot on and, you know, love
Speaker:to see yeah. And oh, by the way, let's just let let us know that
Speaker:you heard us on on the show here, and we'll we'll be sure to take
Speaker:great care. Mhmm. And likewise, let me know that you've
Speaker:connected with Noah, that you got his book, and send us an
Speaker:email back And let us know you've done that. We'll send you a
Speaker:free gift as well. I'm not gonna tell you what it is. It's a good
Speaker:one, and it's a secret. So We don't want you to do it for the
Speaker:gift. We want you to do it for what it can do for you. But
Speaker:hey. A little incentive doesn't hurt also. So let
Speaker:us know about that. So, Noah, thank you
Speaker:so much. This has been amazing to our audience. If
Speaker:you are listening to this right now and you are inspired, now is the
Speaker:time to take an action. I would like you to choose one
Speaker:thing that you learned here today might be
Speaker:to go get the book, might be to do take some other action. Whatever
Speaker:it is, take that action today. and
Speaker:then notice the ripple effect that that happen that happens when
Speaker:you start to take that action. And so with that,
Speaker:I encourage you to keep moving forward. Never ever give up
Speaker:on your big dream in that pursuit of the reason why you
Speaker:built your business in the first place. And if you
Speaker:need a little help, reach out to Noah. Reach out to me. There's help
Speaker:available, and we are here in your corner. Until then, this has been
Speaker:Chuck Anderson, Creative Collaboration Show with doctor Noah Saint
