Your Video Vault Is Not Helping Your Customers (Do This Instead)

Welcome to The Scalable Expert, the podcast where we unlock the secrets to building a business that grows with you, not around you. I'm your host, Tara Bryan, business strategist, mentor, and creator of the INFINITE SCALE Method. If you're a coach, consultant, or service provider who's maxed out with one on one work, overwhelmed by the grind, and ready to scale your expertise into a business that works for you, then you're in the right place. Each week I'll share actionable tips, inspiring success stories, and proven strategies to help you reclaim your time, grow your income, and create a business that delivers results without sacrificing quality. Let's dive in and make your business INFINITELY SCALABLE. Hey everybody. Welcome to today's episode. I am thrilled that you're here. Hey, in this episode, I want to talk about something that is near and dear to my heart, which is how do you actually create a scalable program or systems so that you are helping your customers get results? So I heard something the other day, and I thought it was brilliant. And, so if this is you, you need to pay attention. But she said, um, posting social media content is not actually a marketing strategy. Right? It is something that you are doing. It's an activity that you're doing to be visible. But it's not your marketing strategy. It is not even marketing. All it is, is posting. So posting is not the same thing as marketing. It's not the same thing as your marketing strategy and how you are looking at how do you get out in front of your ideal prospect. Okay. It's a bigger, like marketing strategy is a bigger thing. Posting is an activity or a task that is part of a marketing strategy. So, the same thing applies to your customer delivery and your customer fulfillment strategy. Creating a course, creating a random piece of content that you're giving to your customers so that they can learn something is not your customer fulfillment system. It is one small task or activity within your larger system. So if you're looking at it like, okay, so I'm just going to create a bunch of different courses. Like somebody the other day was like, I just created a hundred new courses using ChatGPT! I was like, super duper. But that's not actually leading to what your ultimate customer fulfillment promise is, which is a transformation or a result that you're giving to that customer. And so when you try and patch, you know, a bunch of videos together, or patch a bunch of courses together, or whatever you want to call it, what you're doing is, it's just same thing as just like posting a bunch of random stuff on social media. It's not actually leading that customer down that path from point A to point B, right? So the customer has a problem and they want the problem solved. They're hiring you because you're giving them the fastest path to go from point A to point B. That's why they're hiring you, right? So whether you're delivering it as a course, as a program, as a one on one done for you service, as a coaching, it doesn't matter how you're delivering it. What you're delivering is the result from them going from the problem they have to the result that they're looking for, right? Like you are delivering that path. And so a bunch of random videos in a video vault or a bunch of random courses that aren't actually taking them from point A to point B that's not actually helping them. So when you think about that and compare it to posting on social media, that's where most of the time people have got it wrong. If you're just posting randomly about random stuff that has nothing to do with your business, or how somebody would, you know, kind of travel down the path of your value ladder in your business, then you're missing the target. Same thing on the client fulfillment side. If you're just like, yep, I'm just going to give you a bunch of random topics and videos and courses and actually, I'm going to give you 552 of them, because I feel like the more I can give you, the better off you're going to be, then you're missing, you're just missing the boat, right? So actually, you want to give them as little as possible for them to start hitting targets that get them closer to the result that they are looking for. That, my friends, is what's going to make you successful. That is going to make your customers not only stay and participate, but continue to work with you on the next problem they're trying to solve because they know that you have the ability to give them an experience that quickly takes them from where they are to where they want to go in the path of least resistance, right? So whenever somebody comes to me, they're like, well, I want a video vault, I want to just put all my videos out there that I've recorded from, you know, 50 years ago until today. And I want to just always be creating new content. The challenge with that is, that's not actually serving your customers. It's distracting your customers. It's causing more chaos than what could be happening, which is you just giving them the fastest path to success. And so every single video you create, every single piece of content you create, needs to go through that filter is, is it on the path? Is it on the customer's journey to going from point A to point B. If it's not, then it doesn't need to be there. Move it into, you know, something that helps attract your prospects. If it's something that's super helpful for somebody in the step that they're in, it gives them more context, gives them more practice, gives them a tip or trick of something that they may not be thinking about that helps to simplify the process. Great. Then put another video in. But if it's just there because you want to add something that's nice to have, take it out. Don't put it in there. If you insist on having a video vault, because I know a lot of my customers insist on it, put it somewhere else. Put it outside of the path and say, and here is more if you want to take a deeper dive into any of the topics that I have on the path, then go here and experience that, right? But don't put it on the actual path. Your job as the expert is to take all of the complexity out and make it simple so somebody can follow along and get to a result. In fact, it should seem so simple to you that it almost seems like you shouldn't be selling it because it's too simple. That is how simple this whole process needs to be so somebody can travel from point A to point B, in the fastest way possible. So my friends, hopefully that helps to free you up that you don't need to create a million videos. You don't need to make it more complex than it already is. You need to use your expertise to simplify it down to its most simple path so that somebody can be successful. And in fact, and I'm going to tell you this again, in fact, it should seem so simple that you're like, why would anybody pay for this? It's like, seems so simple. And that my friend is when you have hit your magic, because that means that you have been able to distill it down into something that's manageable for other people. And that's what people are paying you for, believe it or not. Because what is simple to you is not simple to someone else. Always remember that, when you have an expertise, what you're doing seems so simple. And it will seem so simple. And that's when you know that you actually have become the expert because you can do it without thinking about it anymore. So consider like, here's a great example, like driving. You may find yourself, at Target, or at work, or wherever it is that you shop, right, a grocery store. And you're like, how did I even get here? Like, I'm not even paying attention. I just ended up in this parking lot. This is bizarre, right? That is because driving for you is so automatic that you're not even thinking about it anymore. You know what to do with your feet. You know what to do with your hands. You know where to look. You know how to do all the things. Because it is something that you are an expert in, you don't even need to think about it anymore. That is exactly the level of confidence and competence you have over your subject matter. But people who are not experts do not have that. And so they're looking for you to give them that fast path. The more you can do that, the better off you are and the more successful you are because you're able to get people results. So just remember that. And if you have this need to create more, then, my friend, put it somewhere else or think about how you can create more along the same path, right? So if you help somebody get from point A to point B, now help them get from point B to point C, and then point C to point D. Like, that's where you could be putting in your more, because you're helping them continuously solve new problems, versus trying to give them too much information for, the path that they're on that's not necessary for what they need to keep moving forward. Because as somebody becomes an expert, so as your students become experts, they're going to naturally want more depth and context and examples and they're just going to get deeper into what it is that you are teaching them. That is the point in time where you can give them more because they are asking for it. They're ready for it. But that is like, you know, B to C, C to D, D to E, you know, as you're going down the road, and so, keep that in mind. But hopefully this helps you as you are trying to figure out, how do I create what I'm creating? Like, what, what's the level? How much do I need to put in? What's the difference between a course and a program? How do I look at all of these different things? So hopefully that serves you. If this episode was great, and you really got something out of it, go ahead and give it a, like, give us a rating, hit subscribe however it is that you're watching or listening to this episode, and give us a shout, we would love to hear it. So, until next time, have a great week.