What Is Your Problem? Focus on solving the biggest problem for your audience

Hey, everybody, it's Tara, Bryan, and you are

listening to the course building secrets podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in. Hey,

everybody, welcome to today's episode of the course building

secrets podcast. In this episode, I'm going to talk about

what is your problem? Alright, so, so often when people are

coming to me to talk about building an online program,

really starting to claim their expertise, the biggest, the

biggest place where people struggle is what and how to put

their course together, right? Like, so how do you go from

being really good at something, maybe helping some customers

with it, to turning it into a packaged online experience?

Right, because there's a big shift there that needs to

happen. And one of the the foundational pieces to think

about is what problem you're trying to solve. So when you

look at your expertise, what you're really excited about what

you're really good at what you're passionate about, usually

people don't have a problem, you know, kind of saying, This is my

thing, right? Like, this is what I love to do. This is how I help

people, all of the things that the the shift happens in like,

Well, why would somebody pay to learn that from me? Why would

somebody pay to to have me help them? And there are so many

different reasons or so many different answers to that

question. But foundationally, the most important answer is

what problem is it that you can help them solve? Right? So as

you start shifting from like, this is my thing. And this is

what I'm an expert at, to helping other people, it's

really looking at that target market, that you are going after

that target audience and saying, okay, so what problem can I

solve for this audience. And then that is the the actual sort

of focus that you have from there on. And it's not just

like, I'm going to teach you all of the things that I know, or

I'm going to give you all of the information or god forbid, I'm

going to, like literally give you everything that's in my

head, right, that's not going to actually lead you to success.

Surprisingly, the more focused you can be in more targeted, you

can be on what the actual, like, micro challenges that that

person has, in order to get to the next phase in order to get a

transformation in order to get to where they want to go, the

more focused you can be, the more successful your program, or

your approach will be. Sometimes people think that's kind of

intuitive, right? Like, if I give them everything, then that

demonstrates my knowledge and is more helpful for people. And

actually, it's the opposite. It is it is if you can get that

sort of micro result for someone, help them focus in on

how to solve that one problem. How to get past that one

challenge that they have. That's actually where you're going to

be most successful. You may have heard riches are in the niches.

Right. And that's very, very true, not only niching down and

not helping everyone, right. That's the other challenge that

we have is usually when we say it's for everyone, it's actually

for no one because you're not specific enough. And so you have

to fight that need to want to help everyone you want to help a

very specific person solve a very small, very specific

problem that they have. And I say small, but it has to be

significant, right? It has to be something that they need to

solve. Not that they just kind of want to solve or they're sort

of interested in right. Those aren't going to be the program

ones that are gonna take off. So as you look at your expertise,

the very first thing is, what do you want to focus on? Right?

You, you probably are an expert in your topic, and you could

talk about it for days and weeks and months. And you're so

excited about it, and you love it. And it's all the all the

things that you want to talk about. But again, it's got to be

now when you look at who it is you want to work with, you need

to look at like, what is the problem that they are trying to

solve? Not? How do I give them all the things but the problem

that they want to solve, then that problem is where you start

focusing in on building your signature framework. So how,

what are the steps that they need to take to solve that

problem? And that is where you actually start to frame out what

you're going to put in your online program? And then from

there, it's how do you going to how are you going to teach it?

How are you going to show up? How are they going to show up?

How are you going to get them to that place of transformation?

Right? So that's sort of the big picture progression of how you

go from being an expert to actually having a program that,

that helps people, right. So you can start charging for that you

can start packaging it in a way that gets people a

transformation. And the progression starts with, what

are you really good at? And then who is it that you can help? And

what is that problem that they're trying to solve? And,

and once you identify that problem going as small as

possible, going as specific as possible, and then building your

framework, sort of your proprietary methodology, the way

that you show up, the way that you look at it, and you teach it

is is unique, 100% unique, even if the topic isn't unique, the

way that you show up and teach it is unique, your framework,

nine steps, seven or nine steps, however you want to do it. And

then you take that and that is then where you can start

building an online program to help serve your people. And

incidentally, when when you create that proprietary

methodology, it can be used all over your business, right? It is

your, your method that you use to help people become

successful. So you can use it in consulting services, you can use

it in a workshop, you can use it in an online program, you can

use it in a product, you can use it in, you know, whatever else

you can dream up, right? Because it foundationally becomes the

way that you help somebody solve that problem. And so definitely

use that, as you are framing out all of the different parts and

pieces of how you help someone. So we'll dive into specifics of

that. But in this podcast, what I wanted to just cover was how

do you get from sort of expert to an online program? What does

that look like? And the big picture is what I just mapped

out. So if you're new to this game, and you're thinking like,

Well, everybody's, you know, telling me I should package my

expertise, and I should do something with this. That's how

you get from sort of that concept of I'm going to, I'm

going to create a side hustle, I'm going to create a business

around this, I'm going to just help people with my expertise.

That's how you get there is you you first determine what your

expertise is. Then you find that audience you want to work with

and then what's the problem that they have that you are uniquely

qualified to solve. You identify those things, and you are in

business. Alright, there you go. That is my just small tip for