What If I Don't Have Any Sales For My Launch?

Hey, everybody, it's Tara, Bryan, and you are listening to

the course building secrets podcast. Whether you're a coach

or a CEO, the success of your team and clients is based on

your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time 14 to your business. If you're looking

to uncover your million dollar framework, package it and use it

to scale you're in the right place.

Let's dive in. Good morning, and this morning it you are having

coffee with me. And so hopefully you are having a great day. In

today's episode, I want to talk about your course launch. And

specifically what happens if your launch doesn't produce the

results that you want? Usually, what happens is when you launch

your course, there are a couple of different things that are

going to happen, right, but most of the time, the first time that

you do it, you may not get the results that you want. And

there's a couple of very specific reasons why that is the

case. I want to unpack those today because I think one of the

biggest sort of travesties that is happening right now in the

field, is there's this perception that you can go and

create your course and put it out there on autopilot, throw

some ads at it and make a million dollars. Guess what

guys, like, that's not going to happen. And it's not going to

happen for some very specific reasons. And so I just want to

unpack those reasons for you today. So you can avoid making

the mistakes that, you know, that I've made in the past or a

lot of other people have made as they've been trying to launch.

So. So the very first thing is

the very first thing is before you even start building, your

course, is to really dial in, what's the problem that you can

solve within your expertise, right. So before you create a

course, before you create a business, before you create

anything, what you're doing is you're looking at, okay, so

here's my expertise, here's my passion, here's what I want to

be doing. And here are the people who need what I want to

be doing. dial that in, look at that. And then start looking at

how you can help them solve a particular and specific problem

that they have, that you want to help them with. So before you

even worry about a platform before you worry about where

it's gonna go, or what's going to happen. That is the very

first thing that you do is really think about, like what is

the problem that you can help a specific individual or set of

individuals solve around your expertise. Okay, then the next

step isn't to actually like create the course material, the

next thing is to go out and find where those people are, and

start serving them. And what I mean by that is you need to go

out, figure out what their questions are, figure out what

they're struggling with, figure out where they're hanging out,

right online or offline, or however you want to do that, and

start really becoming almost a detective, right? Learn where

they're struggling, what is happening, like, where are they

getting stuck? What are the kind of limiting beliefs? What are

the mindset issues, what are the things are going on around their

problem, and their attempt to look for a solution? Now, a lot

of times what happens is that you can look back in your

journey, and you're gonna have a similar problem that you've

overcome. Right? And so if that is the case, that's great. Go

find other people who are you know, sort of still in the messy

middle or still in the searching for that problem that you've

been able to solve? And, and get results from right. So that is

the very first thing is to go out and figure out like, who is

having this problem? What are the questions they're asking,

and what are they struggling with? Then start answering those

questions, right. Most of the time, you've kind of figured out

that you have an expertise, because people are asking you

questions, asking you to solve things like calling you up and

being like, Hey, do you have a second? Hey, do you have second,

right? Those are clues that what you have in terms of your

expertise is is going to help other people. And so amplify

those conversations. So you can kind of figure out like, Okay,

so here's a need, here's a problem that people have, and I

can help them solve it. That's the very first thing, then you

need to become visible out online. And there's a lot of

different ways to do this. I'm not going to talk too much about

this in today's episode, I have lots of other episodes about

that. And, you know, I'll probably talk about it again in

future episodes. But here's the here's the reality. And if you

kind of break it down this way, it makes sense is that when you

create a business, when you create a course, when you create

a lead magnet, or whatever it is that you want to create, the

challenge that you're always going to have is who's going to

see it, right. So you have to find people who, you know, can

see your your stuff. So you can build a webpage, you can be on

social media, you can, you know, have a blog, you can have a

newsletter, you can have all of these things. And all of them

are great tools to communicate with your people. The challenge

before you communicate with your people is you have to have

people, right. And so getting out there and becoming visible

in one way, shape, or form helps you attract people to you. So

you can be out there. You know, having having people, right. And

so that is the very first thing as you're building your

business, as you're building, your course is to get in front

of people so you can communicate with them. So you can share with

them the results, so you can share with them how you help. So

you can have conversations, you can answer questions, and you

can be out there really honing in, what is it that you can

uniquely give to them, to help them, you know, solve the

problem that they're working on. So often the biggest missed

conception from people like big names, big influencers out there

in the industry is that they launch their thing, and it blows

up and they get, you know, a huge launch. And the the

challenge is, is that you're looking at their audience, in

their size that they already are when they launch, they're not

starting from scratch. And often when I'm working with experts,

when you're launching something new for the very first time, you

don't have an audience yet. And that's okay, right, because you

have to build one. But as you're building, you want to also be

out there becoming visible in one way shape or the other.

Right. So a blog, podcast, video, teaching, whatever you're

going to do, right? Is, is being out there so people can find

you. One of my favorite stories is I was working with this, this

man who was in medicine, and he had his own clinic. And all he

wants to do is patient care. And so he was so frustrated when he

had to go out and actually do marketing, and he had to do all

of the things. So people knew that he had an office in this

particular location, because he just wanted to hang out in his

office and help people. Unfortunately, when people don't

know that you have an office, then they can't find you. Right.

And so that is what happened him is he wasn't able to grow his

business because he wanted to focus on patient care. But he

didn't have enough patience to sustain his business. It's the

same concept when you move online, right? You have to have

the numbers of people who, who see you, right, you have to have

enough eyeballs on your offer, in order for people to be able

to to raise their hand and say that they're interested. So

that's the very first thing and making sure that you're going to

have a successful course launch is do you have enough eyeballs?

Most of the time, it is a math problem. Number of eyeballs

equals number of conversions, because it is just a percentage

of the people who are in your world who are going to convert

by. There's all sorts of other factors. But but really, that's

one of the reasons to get visible so you have enough

people to see your offer. So you can use that information to

figure out how to dial in what you have changed the lovers move

things around in order to then convert more of those people who

are seeing you. And yes, you can do that with ads. But the

reality is, it's harder to do it with cold traffic. So traffic

that like you get from an ad than it is to just be working

and developing relationships online or offline, with people

who are already, you know, have what they need what you have to

offer. Right? And so that's the very first thing is becoming

visible as you're working on your course. So don't build your

course don't build your whole program, do an expensive lunch

and then then work on finding people. It's the other way

around, right? Find people build demand, and then do your launch

because then people are ready to purchase. So the number one

thing that I see people struggle with when they're launching is

that they've gotten this backwards, they build their

thing. And then they start trying to find people to join

their lunch. And there's not enough runway, right? It's a

short period of time, when you're launching, what you want

to do is maximize your visibility. If you're already

out there, what you're doing is just putting jet fuel on it,

you're not trying to create that you're not trying to create the

visibility during a launch, right. So all of that happens

first, as you are starting to build your offers starting to

build your framework, you're starting to, to actually get in

and figure out how to help people that comes when you find

your voice when you find your people as you start attracting

them to you. So all of that happens first, before you really

dial in the launch. Now, one common question that I get from

people is like, Well, how do I know what to talk to people

about if I don't have anything launched yet. And that's a bit

of a delicate balance is that you want to have your framework

specified, you want to know kind of how you're helping people.

And and you can go ahead and help real humans, right, you can

go out and do that first before you package in lunch. So keep

that in mind as you're going through, but it's a little bit

of a dance. But that will help in that field of dreams example

of like, if you build it, well, they come No, not if they don't

know that it's there.

So that is the number one thing that I see that people are

struggling with when they're doing a launch if it's not

successful. The second thing is, is remembering that it's a

numbers game, try and take the emotion out of people converting

or not converting, right. And so when you look at it, and people

are, you know, either buying or not buying, it's it's about what

the work that you've already done, and trying to stay out of

how you feel about the launch what you feel about whether it's

successful or not, look at the numbers, dial in and, and change

and tweak and, and show up as much as you can during the

launch process. Versus expecting that the the numbers and the

pieces are going to produce sort of that result that you want.

And so keep that in mind as you're going as well. So, if you

haven't hit your goal, if your launch isn't how you how you

wanted it to be, it's okay. Remember, it's not about you.

It's not about your product. It's about perhaps your

visibility and how you're communicating with your

potential students. So go back, become visible, find your voice,

attractive people, get them ready to buy and then they will

come in into your lunch and it was sore and you will be

successful. Alright, there you go. There is your corresponding