Want a Successful Program Launch? Start Here

Hey, everybody, and welcome to today's episode of the

corresponding secrets podcast. All right, well, you may be

wondering where I have been. So I took the month of January off,

and I did so intentionally, we have been doing some strategic

planning some new builds, and lots of different behind the

scenes activities to help serve you better. So I am so excited

to be back as it is February, I can't believe it. And and so in

today's episode, I want to talk just briefly about what you need

to do before you launch your online course or your online

program. Alright, so so often, when I'm working with people,

they're just getting started. They're packaging their

expertise. They're transforming their brick and mortar business

to an online business. And one of the biggest things that I get

is a lot of people who want to just put their their course out

there, call it a day and start selling. And unfortunately, it's

a little bit more complicated than that. So I want to break it

down just slightly in terms of the things that you need before

you get started, or where you need to start. Because it's not

so much about just recording videos and putting things in a

platform, there's a lot of sort of behind the scenes, things

that happen first. And so this episode is going to dispel the

myth that you can just like, throw something together and put

it out there. Alright, so one of the things that we always

encourage people to do is start figuring out what your expertise

is, right? What is your proprietary framework, your

signature methodology, whatever you want to call, it doesn't

really matter. But what that means is, you have an expertise,

right, you either have something that you've been doing for a

very long time you've been helping people with, or you have

something that you're super passionate about, that maybe

people have been asking you for, right. And so you want to

package it into a signature program, either an online

course, coaching something, something where you're actually

charging for your expertise, right? So here's the thing is

that we don't just put a bunch of information out there based

on what your expertise is, what you need to do is look within

your expertise to figure out what problem you can solve. If

you can solve a problem that people are asking for, then you

know, you can have a viable solution, you have a viable

product that you can sell. But here's the thing is, it's not

just about putting your expertise out there. So it's not

just like, I'm just gonna give them a bunch of information, put

it in a course, and people aren't gonna buy it all day

long. And, and that's not really how it works, right. So you have

to be able to solve a problem. And it's a burning problem that

people have. If it's not a burning problem, then you have

to dig deeper within your expertise to find the problem.

For example, I'm working with somebody right now. And she is

well established, she has tons of authority in her space. And

what she's doing in her brick and mortar business is very

unique. However, she wants to create an online program to sort

of support that. But the way that she's putting it together,

the way that she was thinking about putting it together before

she started working with us, is to just put all the information

that she knows out there that somebody can, can take and the

question becomes like so what, right? So you're super

passionate about it. But how does that translate into

somebody else being able to take action or getting a

transformation. And you have to be very strategic. And you have

to be very intentional about that. Otherwise, it's just a lot

of information. And people can go to Google, or anywhere else

to get information, right. And so that's the very first thing

that you need to do is what's your proprietary framework? How

do you help somebody solve their problem to get to a

transformation or a result, not about information, it's not

about teaching, it's about that transformation. So that's the

first thing. So work on that really look and look deep within

your expertise, what you're really excited about, and then

the problems that you're helping people solve. You can do that if

you can identify that problem, then what you're going to do is

you're going to say, Okay, well, how does somebody solve the

problem? What are the steps that they need to take to solve the

problem, then that is where the framework for your course starts

to come to life is in that piece. Alright, now, the second

thing that you need to do is actually start spreading the

message online or offline, however, you're building your

business, right? But you need to tell people about it. You need

to test it, and you need to start attracting people in who

want that problem solved. The biggest challenge that people

have is they want to build the thing and then hope that people

come and what happens when you do hope marketing is Nobody

comes right. So you don't want to build it before you have

people who are ready to buy it. And so there's a stance that

needs to happen where you need to start attracting people,

building your list, and getting people in your world. Once you

get them in your world, then you can start selling them into your

solution. It's kind of like dating, right? You don't just

call somebody on the phone, or text them or do whatever, right

and say, Hey, let's get together and go on a weekend together out

of town, right? Like, it doesn't work. That way. You have to

maybe meet, talk on the phone, first, you maybe meet for

coffee, and then you have dinner, and then you go to a

movie or whatever, right, you progressively are spending more

time with somebody or you're progressively gaining more and

more of a commitment towards hanging out together, it's the

same thing for your audience, you need to attract them, they

need to be interested in what you have to offer. And then you

need to sort of date them for a while, right, you need to

nurture them, by sending them emails or giving them content,

different things like that, once you do that, then people are

ready to go and and purchase from you. The caveat to that is

if you find enough people who have a big problem that you're

able to solve, you can sometimes shortcut that process. But most

of the time, you have to start by building your authority and

gaining visibility, then, and only then do you start actually

producing the assets to create your online program, we

recommend doing this as a live beta with real humans. So you

get that feedback. But sometimes that's not necessarily

realistic, because you have a full time job or a full time

business that you're running. And so there are ways to get

around that. But most of the time, we recommend that you run

through it once as a beta, and then start to package it. So all

of those things are happening before you go through a formal

launch of putting it all out there. And and, you know,

expecting to get lots and lots and lots of sales. And and so

this is the process that happens before you even do a formal

launch. When you are ready to do a launch, a lot of the

foundational pieces are put together, right you have a

platform, you have some funnels that are driving traffic in

consistently to your to your site, right to what you have to

offer. And then when you start to sell your program, then you

have buyers who are ready to go, that makes a much easier and

more successful launch than starting from zero and going

straight to launch without that warmup process. For some people,

this takes a very short period of time. For other people, it

takes a longer period of time. So it just really depends on how

established you are, how visible you are, and what kind of

systems and foundations you have in place that help kind of drive

that engine all the way through. So that is my course building

tip for you today is make sure when you start this game, one,

you're being realistic about the time that it takes to get the

ball rolling. Number two, make sure that you set yourself up

for success by making sure that you're focused on the problem

that you're solved, solving and not the information that you

want to give people most of the time. In a in a conversation

that I'm having. It's really looking at like you're an

expert. So you're at like a level 10 Your person that you're

helping is usually at like a level two or three. So if you

look at that on a continuing continuum, you need to teach to

a two or three not to a 10 99% of my experts come in at a level

10 and want to teach to a level 10. And the problem is, is that

they're not solving the right problem for their learner,

they're solving something different, right? Or they want

something different to happen. They want to create a

transformation in the world before they can make a

transformation in an individual. And so you've got to start with

the individual, you've got to look at it from their

perspective and what problem they're solving. And most of the

time, it's a lot more simple than you anticipate. So

go back, look at that. Determine your proprietary framework and

then start building the blocks to make that happen. All right,

there you go. That is my tip for today. If you are looking for

help for this whole process, give me a call in the shownotes

you can grab my link, let's jump on a call and talk through it

because one of the things that I am so passionate about is

helping people shortcut this process because it's painful if

you don't and what happens is you spend a lot of money and a

lot of time putting something out there that may not convert

and the fastest path to success is really dying. laying in these

front end pieces to make sure that you are successful on the

back end alright there you go have a great day