To Drip or Not Drip - Why Netflix is NOT the Correct Model To Copy

Hey, everybody, it's Tara Bryan and you are listening

to the Course Building Secrets® podcast. Whether you're a coach

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Hey, everybody, welcome to this week's episode on the Course

Building Secrets® podcast. I am thrilled that you're here. Hey,

I have been getting this question a number of times. So

it is time to jump in and do a session on this topic, which is

how do you serve your content? Do you drip it out? Do you offer

it all at once? Do you let people go through it however

they want to? How do you structure how you're delivering

what you're putting into your membership, your course your

program, whatever it is that you're delivering as your online

experience. So want to take a couple of minutes to just

explain that this whole concept of how do you think through this

problem. So the very first thing is to remember that you are

you're providing someone your perfect avatar, the fastest path

to this the solution that they want, right? So they have a

problem, you have a way to fix that problem. And so your job is

to provide them the fastest path to get to that outcome, right,

like period, end of report, that's why they're paying for

paying you. Because otherwise, like people can go out and they

can search YouTube, they can search the Google, they can do

all of the things to solve the problem they have. That's not

what they're doing. Right, they're paying you to give them

guidance, and to give them the fastest path to that result. So

hopefully you have that experience. And you can get them

through not only going through the path faster, but help them

overcome the obstacles and hurdles and all the other things

that you know are going to happen when they try and solve

their problem. Okay, so foundationally, that's first and

foremost. And in terms of remembering that that is your

goal. So all of the content that you're going to create for them,

it foundationally is going to get them on the path, so that

they can take the steps to solve the problem. That's it.

So from that regard, you want to drip out the content to them,

right, because you want to deliver it in a certain format,

in a certain way, and within a particular amount of time, so

that they can follow along and you're showing them the path,

right, if again, if they wanted to come in and randomly pick one

of the modules that you had in your program, or in your

experience, that's great. But that's not getting them any

further than just going out and Googling it right. And so your

job is to provide them that path. Now there's two different

ways that you can drip out content. The first way is time

based. So you're saying you are going to give them content on a

particular day or on a particular time. And that is if

you're doing a cohort or you have something going on in

between the time that you're releasing the first one and the

second one, and the third one, etc, etc. Right? So that's time

based dripping, meaning you're controlling when they're getting

access to each module lesson, whatever it is that you have

going on in the structure of your, your program that you're

giving them.

The other ways is progress based. So they complete this

first one, and then because they've completed this first

one, then they can get access to the second one. So someone could

still go through all of it in a compressed timeframe, but

they're going through it in order. Because if you've done

this correctly, and you're you mapped out the fastest path to

the result that somebody was, there is an order. It's step

one, step two, step three, step four, step five, etc. Right? And

so there's an order to it.

So that's why we recommend that you choose one of those two

dripping and that's the term for it. Dripping methods. So With

that you are helping somebody progress in an organized fashion

through their problem to the resolution, right? That is the

first sort of order of business. A lot of times people come to us

and they're like, well, we want to do a Netflix style, you know,

structure within the program. So people can just go and pick and

choose whatever they want and, and get what they need when they

want to, when they want to get it. And, and all of that

sometimes, you know, if you want to use a different term, it's

like a video vault, right? Where they just go in and grab what

they want, excuse me. But here's the problem is it think about

when you're going out to Netflix, you want to just like

Netflix and chill, right? Like, you want to just relax, you want

to go out and be entertained, you want to just grab something

you're in the mood for. But when you're learning something new,

when you are trying to solve a problem, you're actually like

looking for somebody to guide you down what the path is for

them to do that, right? Like you don't want to randomly go out.

You know, if you think about Netflix, and you're like, here,

you know, here are the top 10. Here, what people are watching

or hear is like the 42 million other options that you can

search for if you're in the mood based on topic or, you know,

movie genre or whatever, right? Its totally different intent. So

when you're creating your program, again, that's why we

recommend that dripped approach, either time based or progress

driven approach for your core curriculum. Now you're gonna

have additional modules, additional content, additional

things that will be helpful for people that may not fit within

that success path. And that's okay. And that can be served up

in sort of a more Netflix flicks, style where they can

pull in what they need, maybe they want to learn how to do a

specific thing, how to edit videos, how to do better videos,

how to start a podcast, all sorts of random topics that

aren't directly in your path of how you are teaching it so that

somebody gets from point A to point B, all of those can be

sort of open and available to someone at any point in time.

And in so it's really important that you are looking

strategically at how to structure your experience

regardless of if it's a membership, a course a program,

or whatever else you can dream up online, is that you have your

foundational content that gets them that resolution to that

problem. And then anything else right? Sometimes we say what's

need to know what's nice to know, right? Like, so you can

kind of structure it that way. But if you're asking yourself

that question of should I be dripping? Should I just have a

bunch of, you know, kind of modules or courses in a library,

should I have an extra, you know, section of content, where

it's like a video vault or it's Netflix style. That is how you

start to start to organize what you have. And if you're starting

from scratch, again, you're starting from that core. That

core success path, or the million dollar framework is what

we call it, you're starting with that piece, because that is your

job, your job is to get them the fastest path from where they are

today to where they want to go. And then everything else is just

bonus on top of that.

So hopefully this helps you if you're sort of like how do I

structure everything in there. And if you find yourself in a

place where everything is Netflix style, or just nice to

have video vault content, then my challenge to you is you need

to go back and identify your signature methodology how it is

that you get people from point A to point B, and make sure that

you have a really solid set of steps that gets them to that

resolution as quickly as possible. That is what they're

paying you for everything else is either not necessary, or

extra right or for their enjoyment for their extended

learning for their deeper dive for whatever purpose it serves.

But your core membership, your core online experience should

not just be a bunch of random videos that you're creating and

throwing in there. Alright, hopefully that serves you. This

is a really specific tactic, but it's one that I think a lot of

people struggle with when they're first trying to figure

out how to organize everything that they're doing. All right.

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