Tips to Productize Your Service-Based Business

Hey, everybody, it's Tara Bryan, and you are

listening to the course building secrets® podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in. Hey,

everybody, welcome to today's episode of the course building

secrets podcast. I am so happy to be with you today. Hey, so

today's episode is really for service based businesses,

agencies, freelancers, anyone who's working in the b2b space

doing done for you services? So I got a question the other day

that I thought was super interesting, for those of you

who are kind of in this space, where you're used to giving one

on one attention or done for you services to a client base, and

you want to start pivoting into a productized offer, or create

an online program or course for your for kind of what you're

doing with your customers. And the question was like, so how do

I structure a roadmap or, you know, figure out what to teach

when we're doing done for your services? So sometimes we do the

work, sometimes the client does the work. So how does this? How

does it like end up in some sort of productized? Offer? So I want

to just spend a couple of minutes talking about that,

because it's such a great question. And it's really starts

to change your mentality as you're going from sort of the

approach of helping all of your customers in whatever it is that

they need to owning one solution that allows you to sort of step

into your role as the expert and help guide someone or your

clients down the path. So a lot of times when we start out and,

and I know this was for me when I left corporate and I started

my agency that I did work for hire. So it was like, you know,

I would come in and based on my expertise and my skill set, and

then I would be a part of a team or work on a particular part of

a project. And I didn't really own any of any of the the steps,

right, I didn't own the whole process, I just own the part

that I was working on. And then as I transitioned into the

agency, where we were done for you agency, meaning we did

everything top to bottom, we had, we had a methodology that

we went through with each one of our clients. And we needed to do

that because one, you can't really manage a project without

having kind of the at least the big buckets identified,

regardless of every time you're doing it's a little bit

different. And so our big buckets that we had, we had five

was just discovered, define, design, develop and deliver,

right. So those were the kind of the big buckets. Within each of

those, we could put specific activities and deliverables that

went with that particular bucket. So if you think about

like, you're kind of creating a project management plan, you

have the beginning, the middle and the end, right. And so if

you can identify what those bigger buckets are, then you can

structure to say here is how we work. And what we bring to the

table is our you know, six point delivery method or a six point

methodology for how we work, then what you can say to the

client is Okay, so here is how we go through that this process.

And here are all of the parts and pieces of what is involved

in that because most of the time, well, no, not 100% of the

time the client is hiring you because of your expertise.

They're hiring you for your ability to take whatever it is

that they're dealing with a problem or an assignment like

whatever it is, and they're hiring you to have your to apply

your expertise to what they're doing. So instead of coming in

as an order taker and saying, Okay, well tell me what you

want, and I'll go ahead and execute on that. They're hiring

you to actually own the process. Which means when you can lay out

a process for them, like here are the six big buckets and

here's what's in it. Who didn't each one, you can quantify it,

you can control it, and you can manage the scope and the process

for it. So that is the very first thing to do. And, and so

if you're not doing this yet inner agency or in your one on

one services, I encourage you to just take some time and sort of

figure out what the buckets are. And it will tell you in learning

and marketing in sales in, you know, whatever it is that you're

doing, there is actually an industry standard for what the

big buckets are, they're all called something a little bit

different. But basically, it's a, you know, sort of a

discovery, or, you know, uncovering what the need is,

then you have to define specifically what it is that

you're doing, then you start to do the design component of it,

right, whatever that looks like, and then you build it, then you

make it then then it there's an implementation piece to it. And

then and then you launch it right or you, you know, you give

it out to people. And so when you think about, you know, using

those buckets as your starting place, you can put the

activities then in the right buckets that you're doing, then

you're defining that. And then the next level is you can either

teach other people how to do each one of those buckets based

on the way that you interpret that it the way that you do it,

you can you can design some tools and templates to shortcut

that process, you can assign things to your customer to do so

you can actually keep moving down the path, or you have

particular tasks and activities that you do to push the thing

forward. So once you define that as an agency, then it can be

packaged, then you can teach other people how to create that

same system and sell it to their people, you can use it and

create it for your customers, you can front load your front

part of the whole process by having your customers do some of

the elements that need to be done before they kind of walking

in the methodology. So sky's the limit in terms of what you can

do once you smile once you productize or create your

proprietary system? Because then you can repeat it each time. So

hopefully this helps you, as you're thinking through like how

do I incorporate some sort of packaged process for my b2b

customers, when I'm doing one on one work? How do I start that

process? And it's really just looking at how to define the

consistent way in which you deliver your expertise, or your

deliverable, or whatever it is. So there you go. Hopefully that

helps. If you want to dive into this deeper if it's not coming

out for you like in your head, give me a shout. You can sign up

for a free call and we'll talk through it and figure out how

this looks specifically for your business. So there you go. Have