Stop Teaching Knowledge in Your Courses and Do This Instead...

Hey everybody, it's Tara Bryan and you are listening to the

course building secrets podcast. Whether you're a coach or a CEO,

the success of your team and clients is based on your ability

to deliver a consistent experience and guide them on the

fastest path to results. This podcast will give you practical

real life tips that you can use today to build your online

experiences that get results and create raving fans. Why? So you

can monetize your expertise and serve more people without adding

more time or team to your business. If you're looking to

uncover your million dollar framework, package it and use it

to scale you're in the right place. Let's dive in.

Welcome to today's episode of the course building secrets

podcast, I am so happy that you are here. Hey, in this episode,

I want to talk about something that I run across a lot. I am in

a position where I hire a lot of instructional designers or

learning experience designers and a lot of course creators.

And here is the thing is that I want to dispel a popular myth

around course creation today. So whether you are an instructional

designer, or a course creator, doesn't really matter who you

kind of like what realm you're coming from, there are two

different ways to think about building your online program or

any program in and of itself is number one, you look at it from

the realm or the perspective of education, where you're teaching

knowledge, you're teaching information that people are

going to use to apply to something in the future, right,

or you use sort of the professional development model,

which is you are teaching somebody how to do something so

they can apply it to their work, or their career, or whatever it

is. And it has a very specific outcome, and a very specific

path to get them that outcome. Okay, so two totally different

realms, and you need to be thinking about which realm

you're in. Unfortunately, a lot of times teachers and and even

students who have gone through traditional education programs

are under the impression that the fastest and best way to get

people results is to give them a lot of knowledge, give them a

lot of information. So they use words like what they want them

to understand. They want them to acquire knowledge, they want

them to get information. Those are the words that if you hear

yourself saying them, or you're working with somebody who's

seeing them, what the problem is with that model is that it

implies that you're going to learn something to use and apply

to something else, right. So it's a sort of a slow track to

the building on top of building knowledge on top of each other.

So eventually, you can apply it in the real world. And there's

so many flaws with that model, because what it's not doing is

teaching you exactly how to do something in the fastest way

possible. So you can get results. So that's why people

who are creating online courses, online programs, certification

programs, who are focused on how to help somebody take the right

steps to get to an outcome are the ones who are actually

successful. And so I want to dig into that a little bit. Because

it's a number one thing that I hear when I'm interviewing

people or working with course creators who want to create a

course, is this tendency to want to just give them information to

give them just facts and figures and historical information, and

just all the things so they get a well rounded look at all of

the facts and figures that are important around a topic versus

how do you help somebody go from where they are today to where

they want to be and get a results result?

And what are the steps that they need to take to get there. You

can see just even in the description, it's very

different, right one is very sort of circular and we're going

to give you all the things and eventually we're going to get to

an outcome. Maybe not even until years down the road when you've

finished your sort of fact finding rights like a big fact

finding mission. When the second way is your your job as a course

creator, Instructional Designer, learning experience designer,

whoever you are, I don't care is to help somebody get a result.

Help them change their performance, change their

behavior, learn a skill, think a different way, whatever the

outcome is that they're looking for. Your job is to help them

get there in the fastest way possible. And so your work isn't

to gather expertise. It's not to gather More information, it is

to distill everything that you know, into actionable steps that

are in the right order to help somebody go from point A to

point B, right? That is, that's your whole job. And all of the

rest of it all the information or the knowledge or the fact

finding all of that is only useful as it relates to how

somebody goes step by step through a process. So when

you're sitting down to create your course, or you're sitting

down to create a course for somebody else, the only way to

think about it is what is the process that they need to take

to get from where they are today to where they want to go to

ultimately get to that result, right? Improve a skill, change

their behavior, do something differently than they're doing

today. That is the question. And the answer is this the success

path or the framework that you create to help them go from

point A to point B. So if you are watching this, and you are

trying to get into a space where you're moving out of education,

you're moving out of creating courses that don't actually help

somebody get a result. And you want to help them actually

achieve the goal that they're looking for. The first thing

that you need to do is map out what are the steps that they

need to take to get to that outcome. And that is where you

focus your time and energy, that's when you put them in

action, have them do what they need to do in that step to keep

moving forward. And so hopefully, this helps just to

dispel a couple of myths, because I tell you, I am in a

interviewing sprint right now. And everyone I talk to is

confusing this. They think that knowledge equals action,

knowledge equals success. And knowledge just gives you tools

to apply what you need to improve that skill or do

whatever, right, it's not the core. It's not what you focus

on, what you focus on are the steps or the framework or the

process, whatever you want to call it, I don't care what you

call it. But what are the things that they need to do to get to

the to achieve that result. One of the best ways that I help

people do this is just to grab post it notes. If you grab thing

a post it notes and you write down the steps in like,

literally, here's the starting point, here's the ending point.

And here are the steps that they need to take to get from there

to here, write them out in your post it notes, put them up, and

then look at what you ended up with. And try and get down to a

manageable amount of steps. My guess is it's much easier to

look at it from that viewpoint and start organizing it than it

is just to try and get all of the information that you know,

you know down into the details and organize that into a module.

So the next time that you are looking to either interview for

a job in a social design or look at how to put your course

together. That is what I recommend that you do. If you

have questions about this, let me know because this is what we

specialize here is to help people actually get that all

that expertise out of their head in a way that helps people get

results. Because at the end of the day, that's all that

matters. If you are teaching, if you are creating something, if

you are a coach, or a consultant, the goal is to get

your people the results that they want. And you have to then

be very clear and how you do that when you get them results

because giving them some knowledge giving them some

information that you can get on the Google is not actually going

to give them the fastest path to those results. Alright, there