In this episode of the Course Building Secrets® Podcast, Tara introduces Kelly Altman from Altman Fitness, who shares her inspiring journey of expanding her business from a small boutique gym to a thriving online fitness and health coaching business.
Kelly discusses the challenges and successes of building a membership platform during COVID-19, the creation of her innovative 30-day challenge that focuses on bite-sized daily goals, and her unique Fit Life™ Method.
Kelly also delves into the impact of online coaching on her community and offers advice for those looking to enter the online business world.
Tune in to learn how Kelly overcame obstacles, redefined her approach to health coaching, and continues to support her clients both in-person and online.
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.
This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.
We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you grow and scale your online course-powered business:
1. Want to package or pivot your business online? Download our free Step-by-Step guide to get the exact steps you need to create an online business.
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.
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Hey everybody, it's Tara Bryan and you are listening
to the Course Building Secrets® podcast. Whether you're a coach
or a CEO, the success of your team and clients is based on
your ability to deliver a consistent experience and guide
them on the fastest path to results. This podcast will give
you practical real life tips that you can use today to build
your online experiences that get results and create raving fans.
Why? So you can monetize your expertise and serve more people
without adding more time or team to your business? If you're
looking to uncover your million dollar framework, package it and
use it to scale you're in the right place. Let's dive in.
Hey, everybody, welcome to today's episode of the Course
Building Secrets® podcast. I am thrilled that you are here. Hey,
in this episode, I am going to introduce you to Kelly Altman
from Altman fitness. And we are going to banter back and forth
about her online membership hub that she has created. And so
welcome Kelly to the podcast.
So happy you Yeah, happy to be here live.
Awesome. Yes. And and she's in studio, which is
very rare for us in terms of how we usually record podcasts. So
alright, so Kelly, give us your story. What are you about? How
are you in the online business world? And give us your story?
Yeah, alright, so I never would have said I was in
the online business world until about four and a half years ago
during COVID. So my backstory is that 14 years ago, I created a
small boutique gym, a fitness community because I love
bringing people together through fitness. And so we owned and
operated that since 2010. And then of course, in 2020. In
March, everything shut down. And I had been hearing all about how
to go online, but my business was so in person with running
groups that that had never become a priority until COVID.
And so we immediately pivoted and started recording our
workouts, doing them on Zoom. And then with Tara's help, we
created a membership platform to be able to store those. And then
we started to think about all of the potential we started putting
our weekly recipes on there, we started creating courses and
programs and things for our people to go through on their
own. And it was huge for us staying afloat during COVID. And
then once that was kind of over people, we had so many people
that wanted that says Continue on that we just captured her
during it. So that's kind of where we where we are today. So
it really is crazy to me to think that now it's been over
four years. In learning kind of all of this tech, Tara knows the
tech for me as somebody who would focus so much on just in
person delivery, always felt like the thing that stopped me
and got me really nervous and anxious because I didn't
understand how I could do something once and then have a
kind of live for people to consume on their own time.
Yeah, and so Okay, so that tees up, like your
backstory. The other part of it that you haven't mentioned yet
that I want to insert in there is that you're also a health
coach. And so that was another kind of dimension to you trying
to figure out, how do you get your message out to more people?
How do you sort of start to add that into the gym model? So add
it into, like, how do you create a group of people who want to do
more of a curated experience? Right, right, versus just sort
of the gym workouts. And, and so that was another dimension that
you had, where you were doing those either live or on Zoom or
whatever else. And so you were, as you start, you were forced to
pivot into the gym into online, then you also were like, Oh,
well, I can use my six pillars of health curriculum that you
had to also help people and add another dimension to your
business that you didn't have. Just with the gym.
Yeah, absolutely. I mean, we did run a lot of you know, six week
body transformation challenges and things like that, pre COVID
And things changed a lot when I did become a health coach I got
more interested in more of the holistic approach and it wasn't
just you know, my market didn't become not just get ripped in
six weeks and just go on this diet. I had a lot of information
to share with people and a lot of tools that can help people
like truly change their life, change their mindset, not just
follow somebody else's rules but pay more attention to
themselves. And while we had always just delivered and
Anything that we gave to people every single time, you know, it
was like this canned approach. And this is how we show up in
front of them. We never recorded anything, we just gave it to
them, we nurtured the sequence all the way through. And then I
think it was right with COVID, I started to say, Wow, I mean, a
lot of the messages that people get when they're trying to
change their habits and change their life, they need to hear
every single day. And I don't want to say it every single day.
And I don't know when they're going to need to hear it or when
it's going to hit them. And so that was a game changer, when we
started to be able to put things out there to say, you know, are
you struggling with this, just listen to these messages that
can help change your mindset as to why maybe you don't want to
workout today, or you're struggling with your eating or
getting back on track. And so yes, that has been huge to have
places for them to go to just hear our philosophy all the
time, honestly, to get like more indoctrinated. And and to be
honest, I think in you would notice this is there was a shift
in our business pre COVID, we were very much that six week
body transformation. And when I wanted to kind of phase out of
that way of thinking and not being known as a place where we
were trying to create six pack abs. And we were trying to get
into more of a healthy lifestyle approach. It takes you trying to
change that identity of a business over and over and over
and over again. And so anyway, I feel like that has been one of
the biggest things that I feel like I'm finally getting there
where people understand and they're not coming to me anymore
to say help me get a six pack because that's not who I want to
serve.
Well, and it's allowed you to, to really be able to serve more
people and like, find more of those ideal people versus just
who was coming into your physical location. Yeah. All
right. All right, cool. So So COVID became sort of the launch
pad. And that brought you into the digital space. And I would
say you came not unwillingly, but sort
of kicking and screaming and kicking and screaming
and bewildered because he is sort of forced to write. But I
think that it was such a blessing because it allowed you
to see a different approach to how you could show up how you
could get out in a bigger way. And honestly, how starting to
look at how you could use your time differently. Yeah. And so I
say COVID COVID was great for that for you. But But right
after COVID, right after COVID. Right? When everything opened
up, you took a sigh of relief, and you're like, Great, now we
don't have to be online anymore, right? Like, now we're gonna go
back into the gym, and this online thing is gonna go away,
and it's not going to be a thing. But that's not actually
what happened. Right? Right.
I mean, there were several years, which is why we don't
really know how to define when it ended. But there were several
years where we had half the population that said, Oh, my
gosh, I just want to be back in person and half of a population
that said, I have now recognized this kind of flexibility that's
really working for me. And I think for me as just, you know,
one of my core values, I want to help everybody all the time, and
to say, Wow, I can do this once, and I could show up in person at
my you know, when I want to and to have everything be online, we
just got so much more traction. And so it was really fun to see
how we could serve kind of both demographics. And yeah, I
wouldn't say there was maybe a couple months where we weren't
nurturing that online. But ever since COVID, every program we've
run, we've done it simultaneously, which
is really, you know, again, part of your transition in terms of
how, how could this whole thing work? How do you show up and
serve? And not necessarily have it take up all of your time?
Because yeah, you know, I mean, Kelly is a busy mom of four
children and like running around all the time, we didn't have
time to, like Grow, grow your gym, grow the audience, grow all
the things, and and do all the rest of the things that you have
going on in your life. And so let's lay so we're gonna get
into what's actually happening right now in your business, but
I want to just spend a couple more minutes just sort of going
back and forth with like, what, what was happening in your mind
when you were transitioning from, you know, everything in
person to more of that hybrid model, and then looking at the
possibility that you could still make a big impact and feel
fulfilled without actually being in person with everyone all the
time. Yeah,
I think that one of the biggest things that I've realized just
through this entire process is how A lot of times we make
things so much bigger than they need to be like, even when, you
know when you're talking about doing it. All right, I want it,
I never wanted to give up the part that showed up for people
in person because they truly loved my community at the gym.
However, I did end up deciding that what would work best for me
is to just have less classes per day. So we did that I hired a
trainer, and I'm in there, you know, a couple classes a week,
but not every single one of them. And then I always knew
that really, truly to get to that place where I can get my
message out to more and more people, it needed to be a focus
also of online, but every time that I would try to create
something, I would fall into the trap of just trying to do too
much. And it's fascinating, right, because as I just
described, I could recognize in my clients that if I gave them
too much, they would get overwhelmed. And so I went from
that, you have to do all the things perfectly to create this
massive transformation in six weeks to where I am now and
saying, Just do something like 15 minutes every single day of
something that moves you a little bit closer to having the
habits to build something. And I had to take my own advice,
because I started to realize that in the four years, when I
was trying to create the programs online and serve the
people in person, I was just doing too much. And I was giving
them too much information to where I feel like the user
experience was they were impressed by the amount of
information I gave them, they kind of felt like they were
drinking from the firehose, because when they got done with
the program, they felt a little overwhelmed, like, wow, I needed
to do a 60 minute strength workout three times a week, and
I needed to do all these things. And then I as the person who ran
the program felt like once it was over, I wanted to take a
breath and a two month vacation from trying to do all of that.
And so I just kept knowing because thankfully, I've Tara in
my ear that would say, and keep me on that track of saying you
don't need to give too much. You need to meet them where they
are, and take them along the journey very very, very slowly,
because they will appreciate that. And sometimes it is I feel
like almost all the time, it's hard to remember where they
actually are and what they can actually handle. And then it's
important even for you as the entrepreneur to think, what can
I actually handle? What can I actually deliver, and not get
overwhelmed
by the process. But even back when you were putting just your
workouts online, it was just like, Well, I'm just going to
create, you know, all these millions of workouts and throw
them in to the hub. And everybody can go out and get
what they want, whenever they want it. And the reality is, is
that's too complicated for people, they're not going to do
it right. So they're going to start searching. It's like
Netflix, right? Like you sit down and try and watch something
and then you end up scrolling. And two hours later, you still
haven't picked anything because it's too overwhelming. And so
this new experience where we're this is what we really want to
talk about today is the pain of this new experience that you've
created. I would say, there, there's a couple of things that
happen during this experience. And so I'm excited to unpack
this one. But But I think that the key was you created an
intentional curated experience for your people that was bite
sized, gave them the ability to just follow along, like just go
in and do this stuff every single day with the intention
that at the end of the 30 days, that they weren't going to have
a change in their habits a change in their behavior. And
that was the goal. It wasn't like how much can I give them?
Because if I give them all these things, and they're going to
think that they're getting so much value. And in fact, the
beauty of it is when you give them a curated experience, they
see the value, and then it's doable, and then they stay. So
talk this talk of sort of like, what what did you create? And
and what was the shift that happened for you? And when did
that happen? And so tell us tell us all about that because I
think that this is the piece that a lot of people don't get
until they have gone through kind of what you've gone
through. Yeah, I
Okay. So the first question was, what did I create? And so I
created a 30 day challenge that right this moment, it's called
the 30 day challenge, but I'm letting it evolve. I didn't want
to overthink things you know that's that's huge for me is
rolling something out and being able to just say this is what I
want to give people and then I'm gonna let sort of the community
decide how that kind of ends up and what cart but I knew that
this I wanted to be kind of that entry into my world and into our
business, I kept looking back on all the other programs I had
created and feeling like, at the end of the day, it took them
from zero to like 100. And I wanted to teach somebody from
zero to 10. And so I had this on my mind for several months
before maybe even a year, before I actually sat down and just put
a date on the calendar inside, I'm launching this on this date.
So the 30 Day Challenge, what was different about it is they
only needed to commit to about four things per day to making
their health a priority, right, because in my demographic, my
the main person that I serve is mostly busy women, I do serve a
few great men that also struggle with putting themselves on their
list. But it's the people that are just reacting all day long
to the demands of their children and their jobs and maybe taking
care of their parents. And then all of a sudden, they get to a
place where they think I don't feel good. I don't feel like I
do anything, right. I don't even know if I step away from my dust
and walk outside, I haven't picked up a weight, I don't feel
strong. I don't have good energy, I'm not sleeping well, I
don't pay attention to my nutrition, just eat whatever my
kids have in the house or leftover on their plate. And
they're really ready to just understand how they can put
these habits into their already super busy life. Right. So those
are the people that I serve. And I kind of forgot what your next
question was? Or if I just went off on a on a tails.
Yep, that's perfect. So but tell us about so. So so it's centered
around four things, right? Yeah. And and so tell us a little bit
about what you're most proud of about this challenge. And then
we'll we can talk about kind of some of the fun stuff that's in
there. Yeah,
probably the thing that I'm most proud of is, you know, doing an
exercise with Tara that a brain exercise that helped me
understand that everything I've been doing, as I've been
coaching people, one on one coaching groups, anytime that I
talk to a client, that I have a method, so how I bring them
through something, right, there are some certain cheese that I
do, right, and I have this method out, I started calling it
we called our membership hub, the Fit lifestyle, look, because
people can come into our gym, and they can work out and that
can be the fitness part of it. But there's a whole lifestyle
that includes you know, how they're thinking, how they're
eating, how they're sleeping, how they're managing their
stress and breathing, how they're hydrating, you know, and
how they're moving. So it's all of those pillars. But beyond
that, when I thought about the method, if I can get every
single person to be come consistent, to get creative, and
what they're doing right to have that clarity on where they are
right now and what might need to change and then start connecting
with other people. So they have that community of people that
are cheering them on of people that they're learning from and
just connecting. Those are like the key aspects of every single
thing that I believe in everything that I do. So once I
was able to have, here's another one, once I was able to have the
confidence to say, I do have a method like this is what I do
with every single person is I focus on those four C's. And
then it does build competence. With people in their habit the
same way I was building confidence for myself with can I
lead an online business?
And what do we call that method?
The Fit Life method!
Yep. So there you go. Kelly's gonna imagine that lifestyle
hub, right, right. But that was key for you is it one does find
it. In fact, I don't want to take us away from what you're
proud of. But I want to I want you to share the story quickly
that you had with your husband, about the fact that a big gym in
our area decided to put to make all of their online, other
online workouts free. And so tell us a little bit about that
story. Because I think that that was so powerful, not only for
you to define your method, but then how you were able to really
internalize that and how has that helped you in building the
rest of your business?
Well, I do think you know, just to go back to every fitness
business had to figure out how do I go online right and so even
the big gigantic corporations started to you know, put all of
their workouts in a repository they start into and we we've got
lots of different names right, peloton and just all these
different cars companies that create online fitness
communities, right? So there's a lot of competition. And here I
am. And in my mind thinking, I'm the small boutique gym in one
little location and Edina, Minnesota, how do I compete with
these giant corporations that have all this stuff online with
all the fancy, you know, tech and all that? Well, a couple
months ago, right about the time I was getting ready to launch
this program, my husband came home and said, Now some of these
are one of these big gyms is just giving away all of their
content. So like anywhere in the world, you don't have to be a
member, you can just be anyone kind of like YouTube, right? Is,
is one of those, it's just giving away all of their
content, how in the world are you going to compete with this,
because I was so clear in what I was creating for people, I could
see the exact difference that you know, not many people, there
are some people that are self motivated and can go into
something and say, oh, yeah, I just do this every single day,
this is who I am. That's about 5% of the population 95% of the
population, they want to be led, they want to be guided, they
want to have a community, they want somewhere to turn when
things get hard, because maybe they're not surrounded with a
lot of other like minded people that want to be healthier and
have those desires. And so I said to them, and not worry
about it, like let them give away everything for free. What
people are paying for is my curated experience, and the way
that I'm gonna lead them, and they're not getting this
methodology every single day. And it's repetition is really
important. And just, you know, going on to a website and
picking something doesn't create a an experience, but it doesn't,
you know, create habits that can be built over a long time,
because then nobody knows when you fall off. Well,
and it's the same same experience going into the gym
versus going into, you know, big box thing where you walk into a
big box, you know, fitness area, and what you'd like, if you've
done this, you know what I'm talking about as you walk in,
and then all of a sudden, you you know, you go on the
elliptical or something because it's so overwhelming. There's so
many things, there's so many people there's like you just
don't know what to do with yourself when you walk in. And
and you feel alone. In an environment. That's exactly the
same. All you've done is taken how you show up in the gym and
move that experience online. And so between the method and the
fact that you're staying true to how you have built such a
successful local business is, is working online. So I love that
story. Just because I think that it was it was a pivot point for
you to feel that level of confidence and clarity. Yes.
Okay, so so so give us give us sort of the, the structure and
why you're proud of the structure that you created. What
does that look like? Yeah,
so all the time when coaching with Tara, I brought back to
putting myself in the customer's shoes, you know, into their
journey. And realizing that it's not about me thinking it's
repetitive. It's about their experience, and what they need
to do over and over and over again. And so, like we said
before, it really was that bite size, right? Like you encouraged
me to put in sort of a morning something. And instead of having
it be different every single day, you encouraged me, have it
be almost the same every single day. And that was it's one of
people's favorite parts.
Yes, because you called it "Mornings With Kelly"
So it's where I do a little like guided you know, three minutes
just to get people because you can always say, take three
minutes to think about your day. But again, we want to be guided
by people and me because I am kind of like my avatar. We don't
want to think about anything else. We have so many thoughts
coming through our head, we need somebody else to remind us why
we're the most important people in our lives. And we need to
take care of ourselves first. And so that was huge. And then
realizing
how the way so let me just interrupt you because like Yeah,
so it's it she's got an app with a membership hub. And so in the
morning, that you're asking them to just spend three minutes
click on their phone, listen to mornings with Kelly, which is a
guided that sort of meditation to here's how you can start your
day. Here's something to think about, like start with the right
mindset, all that everything's so super simple for people to
log in. Listen, listen to it, and then go about their day.
Yeah. Okay, so that's the first piece, then
the first fear and then the next piece is a very small, you know,
just something to think about right like a 10 bit or whatever.
I had more resources you know, in the beginning, but I think
that breaking it down day by day Every other program I've ever
done was week by week. And I feel like things got lost. I
feel like the just saw a bunch of information on a page and
they couldn't maybe even remember. And they're like,
mate, I can't remember on Friday, if I had clicked on this
training from Monday, and sometimes it's a 45 minute
YouTube video and I'm, I'm lost, I don't feel like I have time
for it. So every day, I was trying to just give them like
another four or five minutes, something to think about. And
then I was having them do checkboxes, and every single
day, and people really loved that. And the beautiful thing
was, they had to at least click through to get to the next part.
So there's that huge level of accomplishment. For people that
are like, I'm super clear on what I need to do. Did I do it?
Or did I not do it? And I just kept saying, we're not here to
be perfect. We're just here to create like a 1%, or a one
degree change, even if it's a one degree change over 30 days,
it's still success. And so people
really love that. Yeah, because every day, they could pick up
their phone, do the thing, check the boxes, and move on with
their day. Totally. And, and it was a lot of things that they
were already doing right? going, you know, maybe some movement
goal, right? Getting your steps in or doing a workout or doing a
strength strength session, or drinking more water or, you
know, choosing to not eat a bag of chips and eat the vegetables
instead. Right? Like a super simple thing. Yes. But you broke
it down into small pieces. So it wasn't like you didn't give up
everything. Don't eat anything for 30 days, which is super
overwhelming for people. Yeah. When it's like that day, it's
like, how can you just eat a little bit better or add a
little bit more protein in versus, you know, every single
day for 30 days, you can only eat this and that the other
thing, which is super restrictive, which is not your
style? Yeah. And so some of the responses you got after the 30
days, were, you know, like people want to do this forever.
Like, yeah, they're not gonna stop. Yeah. Which, which
actually brings up an interesting challenge for you.
So talk to us a little bit about. So that's the great
thing, right? Like the, the, the way that you created it this
time, though, feels more sustainable to you, it feels
better for your customers. But it also was something that even
though you've done nothing else for 30 days other than focus on
what needed to go into each day, the amount of clarity around
what you did to go in there felt more manageable to you this
time.
Yes, absolutely, it really did. And in the beginning, you know,
it was a day by day thing, I started to realize that it was
kind of the same, I was having the same journey through
building this online platform and business, I mean, something
that is the future of my business, as people you know,
the same kind of journey they have when they are trying to
develop a new habit is that I couldn't look at it as this huge
thing that I was going to do every single month for, you
know, now until forever. But he just needed to take it one day
at a time. And so I had that big, like, if I can just focus
on today or get tomorrow set up and think about where they are
and listen, then this is just going to serve me because it's
just going to become easier. And I think that that's kind of
where I am now is I always thought I would need a break
from it. Or I always thought I would need to take some time in
between and then maybe launch another one in six months. And
now I recognize that it's no different. And when we started
the fitness business of classes in person, we didn't sell a
membership to somebody for four weeks, and then say, Okay, we'll
see you again in January. We didn't say, Oh, now do you want
to take a break and come see us at our next six week program. We
just started a business sold a membership, and they just get
billed every single month for you know now until they leave.
And hopefully and we've had people with us for almost the
entire 14 years. Right? It's pretty amazing. So that is
possible in this exact challenge because they just want to be
supported all the time. They want to have somewhere to show
up. Well, and
I think that the biggest aha for you has been that yes, you had
to spend time building it. But in the past, you had tried to do
zoom calls and one on one conversations and like all of
this stuff around the online piece, which which didn't
actually maximize your time. Right, right. And so by building
a community inside of the membership hub, by serving your
people each and every day that they had, what they needed and
that and you do some extra things where you offer some
conversations with people as needed. There's some assessments
and whatnot in there, so people can track their progress. But,
and you're showing up, you know, encouraging people and answering
questions and doing all those things. But when you think about
like, when you take away the building part of this now, and
you look forward to the future, when you're launching this next
one, the one after that, the one after that, what do you estimate
is your is the time that you have to actively be in that part
of the business?
Like, oh, yeah, I mean, half hour in a day, an hour a day?
Yeah, probably, I mean, an hour a day feels like it would give
me plenty of time to to keep doing that, right. And then I'm
just the most excited, I mean, I love watching the members
interact with each other. And then I love to be there as a
cheerleader cheering them on. And then I love hearing things
that people could use a little bit more of, because I'm really
excited. At this point, I feel 100% confident in the content
that I've got, and I'm so excited to see it from another
angle this next month, so that I can just like, make it even
better. You know, and think about where where could I have
dropped? Where did I drop the ball a little bit? Or what do I
need to expand on and so what I'm most excited about see it
from that. I mean, it's still kind of even a pipe dream at
this point for me to say, really, like, I will be able to
just nurture this for an hour a day. And then it can just go
okay, and I'm going to add in an hour a day on the boat, because
like, you could do it actually from your phone. Yeah, you don't
need to be in an office and guy. Right, right, which is
incredible to think about and has not been my life thus far.
But I just, I think the thing I'm the most excited about is
when I feel like I've got that time to really spread the word
about how this is changing people's lives and focus more on
marketing, because Tara, you know that I'm a deliverer and a
connector. And I want to be like, right in with the people.
But when it gets to me talking about my stuff, and putting, you
know, all the wins out there and all that it's not that I don't
want to or find value in it, it's just that it's the thing
that falls off my list, because I have so many other things that
need immediate attention was like shall wait to have time for
that, because I know, it will just help me reach more people.
Totally for sure. In the end, this allows you to do that,
because it's just going to continue to exponentially grow.
So one last thing I want to just throw out and then and then I
just want to close us off is one of the core objections I would
say that you had around this whole process was that you were
going to lose connection with, with people within your
community, that you are going to be sitting behind a computer all
alone without anyone to talk to and like you weren't gonna be
building your community, right? Like that's one of the reasons
that that you've been so resistant to shifting. Is that
peace? Talk to me just a little bit about your experience in
this 30 days with this group do you feel disconnected to to the
group as they're going through this online? Or do you feel more
connected? Because you're getting, you're getting so much
more feedback for the people who are actively involved on what
they're doing? Like daily feedback? Oh,
totally. Yes, no, I feel like I know them as well as anybody
else. And I feel like I've been able to give them so much more
support than I ever could, even if I saw them every day. Like,
even if I saw them in the gym every day, I wouldn't have my
thoughts about the while I'm teaching a class to give them
the things that they need outside of the gym, because
that's the hardest part is, you know, to get people to show up
for a workout is you know what, you have 23 other hours in a
day, you need to be in their mind as well. And like, I feel
like this has been able to give them the stuff to think about
when they're not doing the workout. And this is the mindset
shift in Yeah, awesome. All right, very cool. Thank
you, Kelly, for being on the show. If you are thinking about
creating a membership, or some sort of online component to your
business or an online business, you know, take Kelly's journey
and some of the things that she shared and really take those to
heart, right, like how can you start to shift online, even just
you know, moving it into small bite sized pieces. Alright,
Kelly, so give our audience sort of your final thoughts what
would be you know, like, what's your biggest advice for somebody
who's getting into this? And then leave us off with how can
people find out about this
amazing a challenge? Yes, yes. So I think my biggest piece of
advice is, you know, start small and don't allow yourself to get
overwhelmed or to get frustrated that it's not where you think
that it shouldn't be. Because it can be easy to do. There were
many times over the four years where I would say, Oh, should I
should I keep nurturing this should I keep and and I think it
just was when you when I thought about reach and I thought about
impact, just keep knowing that your expertise is so important
to so many people out there and just keep realizing how big the
world is. I think it's really easy for us, especially as you
know, moms to think that our world revolves around this like
little 10 mile radius that we're involved in with our kids or our
local business. But that was the biggest thing for me is just
keep going and keep trying. And if it doesn't feel right, think
about how you could make it smaller, rather than thinking
about how you can make it bigger. Ben, be up so maybe
that's it. But yeah, that's the epiphany. Like if something's
not working, think about how you can make it easier and smaller
rather than thinking how do I make this grander and bigger and
because then you actually can take steps in so there's that
Yeah, and you can connect with me the website for the
challenges Altman fitness.com 30 Day Challenge and we're on
Facebook and Instagram at Altman Fitness.
Awesome. Yeah. All right. Thanks, Kelly. Thanks
everyone for being with us today. If you love today's
episode, go ahead and give us a like and a rating and we will
see you next time.