June 11, 2024

Expanding Online: How Fitness Studio Owner Kelly Altman Expanded Her Business Online

Expanding Online: How Fitness Studio Owner Kelly Altman Expanded Her Business Online

In this episode of the Course Building Secrets® Podcast, Tara introduces Kelly Altman from Altman Fitness, who shares her inspiring journey of expanding her business from a small boutique gym to a thriving online fitness and health coaching business.

Kelly discusses the challenges and successes of building a membership platform during COVID-19, the creation of her innovative 30-day challenge that focuses on bite-sized daily goals, and her unique Fit Life™ Method.

Kelly also delves into the impact of online coaching on her community and offers advice for those looking to enter the online business world.

Tune in to learn how Kelly overcame obstacles, redefined her approach to health coaching, and continues to support her clients both in-person and online.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.

We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you grow and scale your online course-powered business:

1. Want to package or pivot your business online? Download our free Step-by-Step guide to get the exact steps you need to create an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.

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Transcript
Tara Bryan:

Hey everybody, it's Tara Bryan and you are listening



Tara Bryan:

to the Course Building Secrets® podcast. Whether you're a coach



Tara Bryan:

or a CEO, the success of your team and clients is based on



Tara Bryan:

your ability to deliver a consistent experience and guide



Tara Bryan:

them on the fastest path to results. This podcast will give



Tara Bryan:

you practical real life tips that you can use today to build



Tara Bryan:

your online experiences that get results and create raving fans.



Tara Bryan:

Why? So you can monetize your expertise and serve more people



Tara Bryan:

without adding more time or team to your business? If you're



Tara Bryan:

looking to uncover your million dollar framework, package it and



Tara Bryan:

use it to scale you're in the right place. Let's dive in.



Tara Bryan:

Hey, everybody, welcome to today's episode of the Course



Tara Bryan:

Building Secrets® podcast. I am thrilled that you are here. Hey,



Tara Bryan:

in this episode, I am going to introduce you to Kelly Altman



Tara Bryan:

from Altman fitness. And we are going to banter back and forth



Tara Bryan:

about her online membership hub that she has created. And so



Tara Bryan:

welcome Kelly to the podcast.



Kelly Altman:

So happy you Yeah, happy to be here live.



Tara Bryan:

Awesome. Yes. And and she's in studio, which is



Tara Bryan:

very rare for us in terms of how we usually record podcasts. So



Tara Bryan:

alright, so Kelly, give us your story. What are you about? How



Tara Bryan:

are you in the online business world? And give us your story?



Kelly Altman:

Yeah, alright, so I never would have said I was in



Kelly Altman:

the online business world until about four and a half years ago



Kelly Altman:

during COVID. So my backstory is that 14 years ago, I created a



Kelly Altman:

small boutique gym, a fitness community because I love



Kelly Altman:

bringing people together through fitness. And so we owned and



Kelly Altman:

operated that since 2010. And then of course, in 2020. In



Kelly Altman:

March, everything shut down. And I had been hearing all about how



Kelly Altman:

to go online, but my business was so in person with running



Kelly Altman:

groups that that had never become a priority until COVID.



Kelly Altman:

And so we immediately pivoted and started recording our



Kelly Altman:

workouts, doing them on Zoom. And then with Tara's help, we



Kelly Altman:

created a membership platform to be able to store those. And then



Kelly Altman:

we started to think about all of the potential we started putting



Kelly Altman:

our weekly recipes on there, we started creating courses and



Kelly Altman:

programs and things for our people to go through on their



Kelly Altman:

own. And it was huge for us staying afloat during COVID. And



Kelly Altman:

then once that was kind of over people, we had so many people



Kelly Altman:

that wanted that says Continue on that we just captured her



Kelly Altman:

during it. So that's kind of where we where we are today. So



Kelly Altman:

it really is crazy to me to think that now it's been over



Kelly Altman:

four years. In learning kind of all of this tech, Tara knows the



Kelly Altman:

tech for me as somebody who would focus so much on just in



Kelly Altman:

person delivery, always felt like the thing that stopped me



Kelly Altman:

and got me really nervous and anxious because I didn't



Kelly Altman:

understand how I could do something once and then have a



Kelly Altman:

kind of live for people to consume on their own time.



Tara Bryan:

Yeah, and so Okay, so that tees up, like your



Tara Bryan:

backstory. The other part of it that you haven't mentioned yet



Tara Bryan:

that I want to insert in there is that you're also a health



Tara Bryan:

coach. And so that was another kind of dimension to you trying



Tara Bryan:

to figure out, how do you get your message out to more people?



Tara Bryan:

How do you sort of start to add that into the gym model? So add



Tara Bryan:

it into, like, how do you create a group of people who want to do



Tara Bryan:

more of a curated experience? Right, right, versus just sort



Tara Bryan:

of the gym workouts. And, and so that was another dimension that



Tara Bryan:

you had, where you were doing those either live or on Zoom or



Tara Bryan:

whatever else. And so you were, as you start, you were forced to



Tara Bryan:

pivot into the gym into online, then you also were like, Oh,



Tara Bryan:

well, I can use my six pillars of health curriculum that you



Tara Bryan:

had to also help people and add another dimension to your



Tara Bryan:

business that you didn't have. Just with the gym.



Tara Bryan:

Yeah, absolutely. I mean, we did run a lot of you know, six week



Tara Bryan:

body transformation challenges and things like that, pre COVID



Tara Bryan:

And things changed a lot when I did become a health coach I got



Tara Bryan:

more interested in more of the holistic approach and it wasn't



Tara Bryan:

just you know, my market didn't become not just get ripped in



Tara Bryan:

six weeks and just go on this diet. I had a lot of information



Tara Bryan:

to share with people and a lot of tools that can help people



Tara Bryan:

like truly change their life, change their mindset, not just



Tara Bryan:

follow somebody else's rules but pay more attention to



Tara Bryan:

themselves. And while we had always just delivered and



Tara Bryan:

Anything that we gave to people every single time, you know, it



Tara Bryan:

was like this canned approach. And this is how we show up in



Tara Bryan:

front of them. We never recorded anything, we just gave it to



Tara Bryan:

them, we nurtured the sequence all the way through. And then I



Tara Bryan:

think it was right with COVID, I started to say, Wow, I mean, a



Tara Bryan:

lot of the messages that people get when they're trying to



Tara Bryan:

change their habits and change their life, they need to hear



Tara Bryan:

every single day. And I don't want to say it every single day.



Tara Bryan:

And I don't know when they're going to need to hear it or when



Tara Bryan:

it's going to hit them. And so that was a game changer, when we



Tara Bryan:

started to be able to put things out there to say, you know, are



Tara Bryan:

you struggling with this, just listen to these messages that



Tara Bryan:

can help change your mindset as to why maybe you don't want to



Tara Bryan:

workout today, or you're struggling with your eating or



Tara Bryan:

getting back on track. And so yes, that has been huge to have



Tara Bryan:

places for them to go to just hear our philosophy all the



Tara Bryan:

time, honestly, to get like more indoctrinated. And and to be



Tara Bryan:

honest, I think in you would notice this is there was a shift



Tara Bryan:

in our business pre COVID, we were very much that six week



Tara Bryan:

body transformation. And when I wanted to kind of phase out of



Tara Bryan:

that way of thinking and not being known as a place where we



Tara Bryan:

were trying to create six pack abs. And we were trying to get



Tara Bryan:

into more of a healthy lifestyle approach. It takes you trying to



Tara Bryan:

change that identity of a business over and over and over



Tara Bryan:

and over again. And so anyway, I feel like that has been one of



Tara Bryan:

the biggest things that I feel like I'm finally getting there



Tara Bryan:

where people understand and they're not coming to me anymore



Tara Bryan:

to say help me get a six pack because that's not who I want to



Tara Bryan:

serve.



Tara Bryan:

Well, and it's allowed you to, to really be able to serve more



Tara Bryan:

people and like, find more of those ideal people versus just



Tara Bryan:

who was coming into your physical location. Yeah. All



Tara Bryan:

right. All right, cool. So So COVID became sort of the launch



Tara Bryan:

pad. And that brought you into the digital space. And I would



Tara Bryan:

say you came not unwillingly, but sort



Tara Bryan:

of kicking and screaming and kicking and screaming



Tara Bryan:

and bewildered because he is sort of forced to write. But I



Tara Bryan:

think that it was such a blessing because it allowed you



Tara Bryan:

to see a different approach to how you could show up how you



Tara Bryan:

could get out in a bigger way. And honestly, how starting to



Tara Bryan:

look at how you could use your time differently. Yeah. And so I



Tara Bryan:

say COVID COVID was great for that for you. But But right



Tara Bryan:

after COVID, right after COVID. Right? When everything opened



Tara Bryan:

up, you took a sigh of relief, and you're like, Great, now we



Tara Bryan:

don't have to be online anymore, right? Like, now we're gonna go



Tara Bryan:

back into the gym, and this online thing is gonna go away,



Tara Bryan:

and it's not going to be a thing. But that's not actually



Tara Bryan:

what happened. Right? Right.



Tara Bryan:

I mean, there were several years, which is why we don't



Tara Bryan:

really know how to define when it ended. But there were several



Tara Bryan:

years where we had half the population that said, Oh, my



Tara Bryan:

gosh, I just want to be back in person and half of a population



Tara Bryan:

that said, I have now recognized this kind of flexibility that's



Tara Bryan:

really working for me. And I think for me as just, you know,



Tara Bryan:

one of my core values, I want to help everybody all the time, and



Tara Bryan:

to say, Wow, I can do this once, and I could show up in person at



Tara Bryan:

my you know, when I want to and to have everything be online, we



Tara Bryan:

just got so much more traction. And so it was really fun to see



Tara Bryan:

how we could serve kind of both demographics. And yeah, I



Tara Bryan:

wouldn't say there was maybe a couple months where we weren't



Tara Bryan:

nurturing that online. But ever since COVID, every program we've



Tara Bryan:

run, we've done it simultaneously, which



Tara Bryan:

is really, you know, again, part of your transition in terms of



Tara Bryan:

how, how could this whole thing work? How do you show up and



Tara Bryan:

serve? And not necessarily have it take up all of your time?



Tara Bryan:

Because yeah, you know, I mean, Kelly is a busy mom of four



Tara Bryan:

children and like running around all the time, we didn't have



Tara Bryan:

time to, like Grow, grow your gym, grow the audience, grow all



Tara Bryan:

the things, and and do all the rest of the things that you have



Tara Bryan:

going on in your life. And so let's lay so we're gonna get



Tara Bryan:

into what's actually happening right now in your business, but



Tara Bryan:

I want to just spend a couple more minutes just sort of going



Tara Bryan:

back and forth with like, what, what was happening in your mind



Tara Bryan:

when you were transitioning from, you know, everything in



Tara Bryan:

person to more of that hybrid model, and then looking at the



Tara Bryan:

possibility that you could still make a big impact and feel



Tara Bryan:

fulfilled without actually being in person with everyone all the



Tara Bryan:

time. Yeah,



Tara Bryan:

I think that one of the biggest things that I've realized just



Tara Bryan:

through this entire process is how A lot of times we make



Tara Bryan:

things so much bigger than they need to be like, even when, you



Tara Bryan:

know when you're talking about doing it. All right, I want it,



Tara Bryan:

I never wanted to give up the part that showed up for people



Tara Bryan:

in person because they truly loved my community at the gym.



Tara Bryan:

However, I did end up deciding that what would work best for me



Tara Bryan:

is to just have less classes per day. So we did that I hired a



Tara Bryan:

trainer, and I'm in there, you know, a couple classes a week,



Tara Bryan:

but not every single one of them. And then I always knew



Tara Bryan:

that really, truly to get to that place where I can get my



Tara Bryan:

message out to more and more people, it needed to be a focus



Tara Bryan:

also of online, but every time that I would try to create



Tara Bryan:

something, I would fall into the trap of just trying to do too



Tara Bryan:

much. And it's fascinating, right, because as I just



Tara Bryan:

described, I could recognize in my clients that if I gave them



Tara Bryan:

too much, they would get overwhelmed. And so I went from



Tara Bryan:

that, you have to do all the things perfectly to create this



Tara Bryan:

massive transformation in six weeks to where I am now and



Tara Bryan:

saying, Just do something like 15 minutes every single day of



Tara Bryan:

something that moves you a little bit closer to having the



Tara Bryan:

habits to build something. And I had to take my own advice,



Tara Bryan:

because I started to realize that in the four years, when I



Tara Bryan:

was trying to create the programs online and serve the



Tara Bryan:

people in person, I was just doing too much. And I was giving



Tara Bryan:

them too much information to where I feel like the user



Tara Bryan:

experience was they were impressed by the amount of



Tara Bryan:

information I gave them, they kind of felt like they were



Tara Bryan:

drinking from the firehose, because when they got done with



Tara Bryan:

the program, they felt a little overwhelmed, like, wow, I needed



Tara Bryan:

to do a 60 minute strength workout three times a week, and



Tara Bryan:

I needed to do all these things. And then I as the person who ran



Tara Bryan:

the program felt like once it was over, I wanted to take a



Tara Bryan:

breath and a two month vacation from trying to do all of that.



Tara Bryan:

And so I just kept knowing because thankfully, I've Tara in



Tara Bryan:

my ear that would say, and keep me on that track of saying you



Tara Bryan:

don't need to give too much. You need to meet them where they



Tara Bryan:

are, and take them along the journey very very, very slowly,



Tara Bryan:

because they will appreciate that. And sometimes it is I feel



Tara Bryan:

like almost all the time, it's hard to remember where they



Tara Bryan:

actually are and what they can actually handle. And then it's



Tara Bryan:

important even for you as the entrepreneur to think, what can



Tara Bryan:

I actually handle? What can I actually deliver, and not get



Tara Bryan:

overwhelmed



Tara Bryan:

by the process. But even back when you were putting just your



Tara Bryan:

workouts online, it was just like, Well, I'm just going to



Tara Bryan:

create, you know, all these millions of workouts and throw



Tara Bryan:

them in to the hub. And everybody can go out and get



Tara Bryan:

what they want, whenever they want it. And the reality is, is



Tara Bryan:

that's too complicated for people, they're not going to do



Tara Bryan:

it right. So they're going to start searching. It's like



Tara Bryan:

Netflix, right? Like you sit down and try and watch something



Tara Bryan:

and then you end up scrolling. And two hours later, you still



Tara Bryan:

haven't picked anything because it's too overwhelming. And so



Tara Bryan:

this new experience where we're this is what we really want to



Tara Bryan:

talk about today is the pain of this new experience that you've



Tara Bryan:

created. I would say, there, there's a couple of things that



Tara Bryan:

happen during this experience. And so I'm excited to unpack



Tara Bryan:

this one. But But I think that the key was you created an



Tara Bryan:

intentional curated experience for your people that was bite



Tara Bryan:

sized, gave them the ability to just follow along, like just go



Tara Bryan:

in and do this stuff every single day with the intention



Tara Bryan:

that at the end of the 30 days, that they weren't going to have



Tara Bryan:

a change in their habits a change in their behavior. And



Tara Bryan:

that was the goal. It wasn't like how much can I give them?



Tara Bryan:

Because if I give them all these things, and they're going to



Tara Bryan:

think that they're getting so much value. And in fact, the



Tara Bryan:

beauty of it is when you give them a curated experience, they



Tara Bryan:

see the value, and then it's doable, and then they stay. So



Tara Bryan:

talk this talk of sort of like, what what did you create? And



Tara Bryan:

and what was the shift that happened for you? And when did



Tara Bryan:

that happen? And so tell us tell us all about that because I



Tara Bryan:

think that this is the piece that a lot of people don't get



Tara Bryan:

until they have gone through kind of what you've gone



Tara Bryan:

through. Yeah, I



Tara Bryan:

Okay. So the first question was, what did I create? And so I



Tara Bryan:

created a 30 day challenge that right this moment, it's called



Tara Bryan:

the 30 day challenge, but I'm letting it evolve. I didn't want



Tara Bryan:

to overthink things you know that's that's huge for me is



Tara Bryan:

rolling something out and being able to just say this is what I



Tara Bryan:

want to give people and then I'm gonna let sort of the community



Tara Bryan:

decide how that kind of ends up and what cart but I knew that



Tara Bryan:

this I wanted to be kind of that entry into my world and into our



Tara Bryan:

business, I kept looking back on all the other programs I had



Tara Bryan:

created and feeling like, at the end of the day, it took them



Tara Bryan:

from zero to like 100. And I wanted to teach somebody from



Tara Bryan:

zero to 10. And so I had this on my mind for several months



Tara Bryan:

before maybe even a year, before I actually sat down and just put



Tara Bryan:

a date on the calendar inside, I'm launching this on this date.



Tara Bryan:

So the 30 Day Challenge, what was different about it is they



Tara Bryan:

only needed to commit to about four things per day to making



Tara Bryan:

their health a priority, right, because in my demographic, my



Tara Bryan:

the main person that I serve is mostly busy women, I do serve a



Tara Bryan:

few great men that also struggle with putting themselves on their



Tara Bryan:

list. But it's the people that are just reacting all day long



Tara Bryan:

to the demands of their children and their jobs and maybe taking



Tara Bryan:

care of their parents. And then all of a sudden, they get to a



Tara Bryan:

place where they think I don't feel good. I don't feel like I



Tara Bryan:

do anything, right. I don't even know if I step away from my dust



Tara Bryan:

and walk outside, I haven't picked up a weight, I don't feel



Tara Bryan:

strong. I don't have good energy, I'm not sleeping well, I



Tara Bryan:

don't pay attention to my nutrition, just eat whatever my



Tara Bryan:

kids have in the house or leftover on their plate. And



Tara Bryan:

they're really ready to just understand how they can put



Tara Bryan:

these habits into their already super busy life. Right. So those



Tara Bryan:

are the people that I serve. And I kind of forgot what your next



Tara Bryan:

question was? Or if I just went off on a on a tails.



Tara Bryan:

Yep, that's perfect. So but tell us about so. So so it's centered



Tara Bryan:

around four things, right? Yeah. And and so tell us a little bit



Tara Bryan:

about what you're most proud of about this challenge. And then



Tara Bryan:

we'll we can talk about kind of some of the fun stuff that's in



Tara Bryan:

there. Yeah,



Tara Bryan:

probably the thing that I'm most proud of is, you know, doing an



Tara Bryan:

exercise with Tara that a brain exercise that helped me



Tara Bryan:

understand that everything I've been doing, as I've been



Tara Bryan:

coaching people, one on one coaching groups, anytime that I



Tara Bryan:

talk to a client, that I have a method, so how I bring them



Tara Bryan:

through something, right, there are some certain cheese that I



Tara Bryan:

do, right, and I have this method out, I started calling it



Tara Bryan:

we called our membership hub, the Fit lifestyle, look, because



Tara Bryan:

people can come into our gym, and they can work out and that



Tara Bryan:

can be the fitness part of it. But there's a whole lifestyle



Tara Bryan:

that includes you know, how they're thinking, how they're



Tara Bryan:

eating, how they're sleeping, how they're managing their



Tara Bryan:

stress and breathing, how they're hydrating, you know, and



Tara Bryan:

how they're moving. So it's all of those pillars. But beyond



Tara Bryan:

that, when I thought about the method, if I can get every



Tara Bryan:

single person to be come consistent, to get creative, and



Tara Bryan:

what they're doing right to have that clarity on where they are



Tara Bryan:

right now and what might need to change and then start connecting



Tara Bryan:

with other people. So they have that community of people that



Tara Bryan:

are cheering them on of people that they're learning from and



Tara Bryan:

just connecting. Those are like the key aspects of every single



Tara Bryan:

thing that I believe in everything that I do. So once I



Tara Bryan:

was able to have, here's another one, once I was able to have the



Tara Bryan:

confidence to say, I do have a method like this is what I do



Tara Bryan:

with every single person is I focus on those four C's. And



Tara Bryan:

then it does build competence. With people in their habit the



Tara Bryan:

same way I was building confidence for myself with can I



Tara Bryan:

lead an online business?



Tara Bryan:

And what do we call that method?



Tara Bryan:

The Fit Life method!



Tara Bryan:

Yep. So there you go. Kelly's gonna imagine that lifestyle



Tara Bryan:

hub, right, right. But that was key for you is it one does find



Tara Bryan:

it. In fact, I don't want to take us away from what you're



Tara Bryan:

proud of. But I want to I want you to share the story quickly



Tara Bryan:

that you had with your husband, about the fact that a big gym in



Tara Bryan:

our area decided to put to make all of their online, other



Tara Bryan:

online workouts free. And so tell us a little bit about that



Tara Bryan:

story. Because I think that that was so powerful, not only for



Tara Bryan:

you to define your method, but then how you were able to really



Tara Bryan:

internalize that and how has that helped you in building the



Tara Bryan:

rest of your business?



Tara Bryan:

Well, I do think you know, just to go back to every fitness



Tara Bryan:

business had to figure out how do I go online right and so even



Tara Bryan:

the big gigantic corporations started to you know, put all of



Tara Bryan:

their workouts in a repository they start into and we we've got



Tara Bryan:

lots of different names right, peloton and just all these



Tara Bryan:

different cars companies that create online fitness



Tara Bryan:

communities, right? So there's a lot of competition. And here I



Tara Bryan:

am. And in my mind thinking, I'm the small boutique gym in one



Tara Bryan:

little location and Edina, Minnesota, how do I compete with



Tara Bryan:

these giant corporations that have all this stuff online with



Tara Bryan:

all the fancy, you know, tech and all that? Well, a couple



Tara Bryan:

months ago, right about the time I was getting ready to launch



Tara Bryan:

this program, my husband came home and said, Now some of these



Tara Bryan:

are one of these big gyms is just giving away all of their



Tara Bryan:

content. So like anywhere in the world, you don't have to be a



Tara Bryan:

member, you can just be anyone kind of like YouTube, right? Is,



Tara Bryan:

is one of those, it's just giving away all of their



Tara Bryan:

content, how in the world are you going to compete with this,



Tara Bryan:

because I was so clear in what I was creating for people, I could



Tara Bryan:

see the exact difference that you know, not many people, there



Tara Bryan:

are some people that are self motivated and can go into



Tara Bryan:

something and say, oh, yeah, I just do this every single day,



Tara Bryan:

this is who I am. That's about 5% of the population 95% of the



Tara Bryan:

population, they want to be led, they want to be guided, they



Tara Bryan:

want to have a community, they want somewhere to turn when



Tara Bryan:

things get hard, because maybe they're not surrounded with a



Tara Bryan:

lot of other like minded people that want to be healthier and



Tara Bryan:

have those desires. And so I said to them, and not worry



Tara Bryan:

about it, like let them give away everything for free. What



Tara Bryan:

people are paying for is my curated experience, and the way



Tara Bryan:

that I'm gonna lead them, and they're not getting this



Tara Bryan:

methodology every single day. And it's repetition is really



Tara Bryan:

important. And just, you know, going on to a website and



Tara Bryan:

picking something doesn't create a an experience, but it doesn't,



Tara Bryan:

you know, create habits that can be built over a long time,



Tara Bryan:

because then nobody knows when you fall off. Well,



Tara Bryan:

and it's the same same experience going into the gym



Tara Bryan:

versus going into, you know, big box thing where you walk into a



Tara Bryan:

big box, you know, fitness area, and what you'd like, if you've



Tara Bryan:

done this, you know what I'm talking about as you walk in,



Tara Bryan:

and then all of a sudden, you you know, you go on the



Tara Bryan:

elliptical or something because it's so overwhelming. There's so



Tara Bryan:

many things, there's so many people there's like you just



Tara Bryan:

don't know what to do with yourself when you walk in. And



Tara Bryan:

and you feel alone. In an environment. That's exactly the



Tara Bryan:

same. All you've done is taken how you show up in the gym and



Tara Bryan:

move that experience online. And so between the method and the



Tara Bryan:

fact that you're staying true to how you have built such a



Tara Bryan:

successful local business is, is working online. So I love that



Tara Bryan:

story. Just because I think that it was it was a pivot point for



Tara Bryan:

you to feel that level of confidence and clarity. Yes.



Tara Bryan:

Okay, so so so give us give us sort of the, the structure and



Tara Bryan:

why you're proud of the structure that you created. What



Tara Bryan:

does that look like? Yeah,



Tara Bryan:

so all the time when coaching with Tara, I brought back to



Tara Bryan:

putting myself in the customer's shoes, you know, into their



Tara Bryan:

journey. And realizing that it's not about me thinking it's



Tara Bryan:

repetitive. It's about their experience, and what they need



Tara Bryan:

to do over and over and over again. And so, like we said



Tara Bryan:

before, it really was that bite size, right? Like you encouraged



Tara Bryan:

me to put in sort of a morning something. And instead of having



Tara Bryan:

it be different every single day, you encouraged me, have it



Tara Bryan:

be almost the same every single day. And that was it's one of



Tara Bryan:

people's favorite parts.



Tara Bryan:

Yes, because you called it "Mornings With Kelly"



Tara Bryan:

So it's where I do a little like guided you know, three minutes



Tara Bryan:

just to get people because you can always say, take three



Tara Bryan:

minutes to think about your day. But again, we want to be guided



Tara Bryan:

by people and me because I am kind of like my avatar. We don't



Tara Bryan:

want to think about anything else. We have so many thoughts



Tara Bryan:

coming through our head, we need somebody else to remind us why



Tara Bryan:

we're the most important people in our lives. And we need to



Tara Bryan:

take care of ourselves first. And so that was huge. And then



Tara Bryan:

realizing



Tara Bryan:

how the way so let me just interrupt you because like Yeah,



Tara Bryan:

so it's it she's got an app with a membership hub. And so in the



Tara Bryan:

morning, that you're asking them to just spend three minutes



Tara Bryan:

click on their phone, listen to mornings with Kelly, which is a



Tara Bryan:

guided that sort of meditation to here's how you can start your



Tara Bryan:

day. Here's something to think about, like start with the right



Tara Bryan:

mindset, all that everything's so super simple for people to



Tara Bryan:

log in. Listen, listen to it, and then go about their day.



Tara Bryan:

Yeah. Okay, so that's the first piece, then



Tara Bryan:

the first fear and then the next piece is a very small, you know,



Tara Bryan:

just something to think about right like a 10 bit or whatever.



Tara Bryan:

I had more resources you know, in the beginning, but I think



Tara Bryan:

that breaking it down day by day Every other program I've ever



Tara Bryan:

done was week by week. And I feel like things got lost. I



Tara Bryan:

feel like the just saw a bunch of information on a page and



Tara Bryan:

they couldn't maybe even remember. And they're like,



Tara Bryan:

mate, I can't remember on Friday, if I had clicked on this



Tara Bryan:

training from Monday, and sometimes it's a 45 minute



Tara Bryan:

YouTube video and I'm, I'm lost, I don't feel like I have time



Tara Bryan:

for it. So every day, I was trying to just give them like



Tara Bryan:

another four or five minutes, something to think about. And



Tara Bryan:

then I was having them do checkboxes, and every single



Tara Bryan:

day, and people really loved that. And the beautiful thing



Tara Bryan:

was, they had to at least click through to get to the next part.



Tara Bryan:

So there's that huge level of accomplishment. For people that



Tara Bryan:

are like, I'm super clear on what I need to do. Did I do it?



Tara Bryan:

Or did I not do it? And I just kept saying, we're not here to



Tara Bryan:

be perfect. We're just here to create like a 1%, or a one



Tara Bryan:

degree change, even if it's a one degree change over 30 days,



Tara Bryan:

it's still success. And so people



Tara Bryan:

really love that. Yeah, because every day, they could pick up



Tara Bryan:

their phone, do the thing, check the boxes, and move on with



Tara Bryan:

their day. Totally. And, and it was a lot of things that they



Tara Bryan:

were already doing right? going, you know, maybe some movement



Tara Bryan:

goal, right? Getting your steps in or doing a workout or doing a



Tara Bryan:

strength strength session, or drinking more water or, you



Tara Bryan:

know, choosing to not eat a bag of chips and eat the vegetables



Tara Bryan:

instead. Right? Like a super simple thing. Yes. But you broke



Tara Bryan:

it down into small pieces. So it wasn't like you didn't give up



Tara Bryan:

everything. Don't eat anything for 30 days, which is super



Tara Bryan:

overwhelming for people. Yeah. When it's like that day, it's



Tara Bryan:

like, how can you just eat a little bit better or add a



Tara Bryan:

little bit more protein in versus, you know, every single



Tara Bryan:

day for 30 days, you can only eat this and that the other



Tara Bryan:

thing, which is super restrictive, which is not your



Tara Bryan:

style? Yeah. And so some of the responses you got after the 30



Tara Bryan:

days, were, you know, like people want to do this forever.



Tara Bryan:

Like, yeah, they're not gonna stop. Yeah. Which, which



Tara Bryan:

actually brings up an interesting challenge for you.



Tara Bryan:

So talk to us a little bit about. So that's the great



Tara Bryan:

thing, right? Like the, the, the way that you created it this



Tara Bryan:

time, though, feels more sustainable to you, it feels



Tara Bryan:

better for your customers. But it also was something that even



Tara Bryan:

though you've done nothing else for 30 days other than focus on



Tara Bryan:

what needed to go into each day, the amount of clarity around



Tara Bryan:

what you did to go in there felt more manageable to you this



Tara Bryan:

time.



Tara Bryan:

Yes, absolutely, it really did. And in the beginning, you know,



Tara Bryan:

it was a day by day thing, I started to realize that it was



Tara Bryan:

kind of the same, I was having the same journey through



Tara Bryan:

building this online platform and business, I mean, something



Tara Bryan:

that is the future of my business, as people you know,



Tara Bryan:

the same kind of journey they have when they are trying to



Tara Bryan:

develop a new habit is that I couldn't look at it as this huge



Tara Bryan:

thing that I was going to do every single month for, you



Tara Bryan:

know, now until forever. But he just needed to take it one day



Tara Bryan:

at a time. And so I had that big, like, if I can just focus



Tara Bryan:

on today or get tomorrow set up and think about where they are



Tara Bryan:

and listen, then this is just going to serve me because it's



Tara Bryan:

just going to become easier. And I think that that's kind of



Tara Bryan:

where I am now is I always thought I would need a break



Tara Bryan:

from it. Or I always thought I would need to take some time in



Tara Bryan:

between and then maybe launch another one in six months. And



Tara Bryan:

now I recognize that it's no different. And when we started



Tara Bryan:

the fitness business of classes in person, we didn't sell a



Tara Bryan:

membership to somebody for four weeks, and then say, Okay, we'll



Tara Bryan:

see you again in January. We didn't say, Oh, now do you want



Tara Bryan:

to take a break and come see us at our next six week program. We



Tara Bryan:

just started a business sold a membership, and they just get



Tara Bryan:

billed every single month for you know now until they leave.



Tara Bryan:

And hopefully and we've had people with us for almost the



Tara Bryan:

entire 14 years. Right? It's pretty amazing. So that is



Tara Bryan:

possible in this exact challenge because they just want to be



Tara Bryan:

supported all the time. They want to have somewhere to show



Tara Bryan:

up. Well, and



Tara Bryan:

I think that the biggest aha for you has been that yes, you had



Tara Bryan:

to spend time building it. But in the past, you had tried to do



Tara Bryan:

zoom calls and one on one conversations and like all of



Tara Bryan:

this stuff around the online piece, which which didn't



Tara Bryan:

actually maximize your time. Right, right. And so by building



Tara Bryan:

a community inside of the membership hub, by serving your



Tara Bryan:

people each and every day that they had, what they needed and



Tara Bryan:

that and you do some extra things where you offer some



Tara Bryan:

conversations with people as needed. There's some assessments



Tara Bryan:

and whatnot in there, so people can track their progress. But,



Tara Bryan:

and you're showing up, you know, encouraging people and answering



Tara Bryan:

questions and doing all those things. But when you think about



Tara Bryan:

like, when you take away the building part of this now, and



Tara Bryan:

you look forward to the future, when you're launching this next



Tara Bryan:

one, the one after that, the one after that, what do you estimate



Tara Bryan:

is your is the time that you have to actively be in that part



Tara Bryan:

of the business?



Tara Bryan:

Like, oh, yeah, I mean, half hour in a day, an hour a day?



Tara Bryan:

Yeah, probably, I mean, an hour a day feels like it would give



Tara Bryan:

me plenty of time to to keep doing that, right. And then I'm



Tara Bryan:

just the most excited, I mean, I love watching the members



Tara Bryan:

interact with each other. And then I love to be there as a



Tara Bryan:

cheerleader cheering them on. And then I love hearing things



Tara Bryan:

that people could use a little bit more of, because I'm really



Tara Bryan:

excited. At this point, I feel 100% confident in the content



Tara Bryan:

that I've got, and I'm so excited to see it from another



Tara Bryan:

angle this next month, so that I can just like, make it even



Tara Bryan:

better. You know, and think about where where could I have



Tara Bryan:

dropped? Where did I drop the ball a little bit? Or what do I



Tara Bryan:

need to expand on and so what I'm most excited about see it



Tara Bryan:

from that. I mean, it's still kind of even a pipe dream at



Tara Bryan:

this point for me to say, really, like, I will be able to



Tara Bryan:

just nurture this for an hour a day. And then it can just go



Tara Bryan:

okay, and I'm going to add in an hour a day on the boat, because



Tara Bryan:

like, you could do it actually from your phone. Yeah, you don't



Tara Bryan:

need to be in an office and guy. Right, right, which is



Tara Bryan:

incredible to think about and has not been my life thus far.



Tara Bryan:

But I just, I think the thing I'm the most excited about is



Tara Bryan:

when I feel like I've got that time to really spread the word



Tara Bryan:

about how this is changing people's lives and focus more on



Tara Bryan:

marketing, because Tara, you know that I'm a deliverer and a



Tara Bryan:

connector. And I want to be like, right in with the people.



Tara Bryan:

But when it gets to me talking about my stuff, and putting, you



Tara Bryan:

know, all the wins out there and all that it's not that I don't



Tara Bryan:

want to or find value in it, it's just that it's the thing



Tara Bryan:

that falls off my list, because I have so many other things that



Tara Bryan:

need immediate attention was like shall wait to have time for



Tara Bryan:

that, because I know, it will just help me reach more people.



Tara Bryan:

Totally for sure. In the end, this allows you to do that,



Tara Bryan:

because it's just going to continue to exponentially grow.



Tara Bryan:

So one last thing I want to just throw out and then and then I



Tara Bryan:

just want to close us off is one of the core objections I would



Tara Bryan:

say that you had around this whole process was that you were



Tara Bryan:

going to lose connection with, with people within your



Tara Bryan:

community, that you are going to be sitting behind a computer all



Tara Bryan:

alone without anyone to talk to and like you weren't gonna be



Tara Bryan:

building your community, right? Like that's one of the reasons



Tara Bryan:

that that you've been so resistant to shifting. Is that



Tara Bryan:

peace? Talk to me just a little bit about your experience in



Tara Bryan:

this 30 days with this group do you feel disconnected to to the



Tara Bryan:

group as they're going through this online? Or do you feel more



Tara Bryan:

connected? Because you're getting, you're getting so much



Tara Bryan:

more feedback for the people who are actively involved on what



Tara Bryan:

they're doing? Like daily feedback? Oh,



Tara Bryan:

totally. Yes, no, I feel like I know them as well as anybody



Tara Bryan:

else. And I feel like I've been able to give them so much more



Tara Bryan:

support than I ever could, even if I saw them every day. Like,



Tara Bryan:

even if I saw them in the gym every day, I wouldn't have my



Tara Bryan:

thoughts about the while I'm teaching a class to give them



Tara Bryan:

the things that they need outside of the gym, because



Tara Bryan:

that's the hardest part is, you know, to get people to show up



Tara Bryan:

for a workout is you know what, you have 23 other hours in a



Tara Bryan:

day, you need to be in their mind as well. And like, I feel



Tara Bryan:

like this has been able to give them the stuff to think about



Tara Bryan:

when they're not doing the workout. And this is the mindset



Tara Bryan:

shift in Yeah, awesome. All right, very cool. Thank



Tara Bryan:

you, Kelly, for being on the show. If you are thinking about



Tara Bryan:

creating a membership, or some sort of online component to your



Tara Bryan:

business or an online business, you know, take Kelly's journey



Tara Bryan:

and some of the things that she shared and really take those to



Tara Bryan:

heart, right, like how can you start to shift online, even just



Tara Bryan:

you know, moving it into small bite sized pieces. Alright,



Tara Bryan:

Kelly, so give our audience sort of your final thoughts what



Tara Bryan:

would be you know, like, what's your biggest advice for somebody



Tara Bryan:

who's getting into this? And then leave us off with how can



Tara Bryan:

people find out about this



Tara Bryan:

amazing a challenge? Yes, yes. So I think my biggest piece of



Tara Bryan:

advice is, you know, start small and don't allow yourself to get



Tara Bryan:

overwhelmed or to get frustrated that it's not where you think



Tara Bryan:

that it shouldn't be. Because it can be easy to do. There were



Tara Bryan:

many times over the four years where I would say, Oh, should I



Tara Bryan:

should I keep nurturing this should I keep and and I think it



Tara Bryan:

just was when you when I thought about reach and I thought about



Tara Bryan:

impact, just keep knowing that your expertise is so important



Tara Bryan:

to so many people out there and just keep realizing how big the



Tara Bryan:

world is. I think it's really easy for us, especially as you



Tara Bryan:

know, moms to think that our world revolves around this like



Tara Bryan:

little 10 mile radius that we're involved in with our kids or our



Tara Bryan:

local business. But that was the biggest thing for me is just



Tara Bryan:

keep going and keep trying. And if it doesn't feel right, think



Tara Bryan:

about how you could make it smaller, rather than thinking



Tara Bryan:

about how you can make it bigger. Ben, be up so maybe



Tara Bryan:

that's it. But yeah, that's the epiphany. Like if something's



Tara Bryan:

not working, think about how you can make it easier and smaller



Tara Bryan:

rather than thinking how do I make this grander and bigger and



Tara Bryan:

because then you actually can take steps in so there's that



Tara Bryan:

Yeah, and you can connect with me the website for the



Tara Bryan:

challenges Altman fitness.com 30 Day Challenge and we're on



Tara Bryan:

Facebook and Instagram at Altman Fitness.



Unknown:

Awesome. Yeah. All right. Thanks, Kelly. Thanks



Unknown:

everyone for being with us today. If you love today's



Unknown:

episode, go ahead and give us a like and a rating and we will



Unknown:

see you next time.