Do You have a Framework? Here is how to create one

Hey everybody, it's Tara Bryan and you are listening to course

building secrets podcast. Whether you're a coach or a CEO,

the success of your team and clients is based on your ability

to deliver a consistent experience and guide them on the

fastest path to results. This podcast will be giving practical

real life tips that you can use today to build your online

experiences that get results and create raving fans. Why? So you

can monetize your expertise and serve more people without adding

more time or team to your business? If you're looking to

uncover your million dollar framework, package it and use it

to scale you're in the right place. Let's dive in.

Welcome to this week's episode of the corresponding secrets

podcast. I am happy to be with you here today it is finally

sunny here in Minneapolis. So wherever you are, I hope you are

having a great day. All right, in today's episode, I want to

talk to you about the framework. And the framework is a three

simple steps that you can take to package your expertise,

create a training program, create a course, do whatever it

is that you want to do to monetize and spread your message

out to the world.

Okay, so let me go through the process for you. And and

hopefully this will serve you as you're sort of starting to

figure out how do you take what you're really good at what

you're an expert at, or how you help other people and start to

frame it into something that's valuable that people will

purchase or take and also apply to their lives. So the very

first thing is, the first step is to think about the outcome or

the result that you want to give to someone. And this isn't just

like, I want them to know something, or I want them to be

better at this, I want them to become aware of this other

thing, right? This is literally super, super specific. I want to

give them a specific result. So it has to be measurable. It has

to be specific, it has to be time bound has to be something

that's that's specific around solving a problem that they

have. So that's the very first thing is like what's the outcome

that you want to give to someone? What's that specific,

measurable outcome? What is the problem that you're solving,

right? So that's the very first thing that you need to identify

within your expertise. So find whatever it is that you love,

and start to unify, like, what is it that you want to share the

most about it? What are the questions that people are asking

you, and then get really specific about what you can do

to solve the problem. Now, one of the biggest things around

this step that people struggle with is they want to help all

the people solve all of the problems around all of the

topics around your expertise. And the problem with that is

that it's not specific enough. And so it tends to be harder to

sell or harder to get people to actually engage. Because there's

too many things right, people get overwhelmed. Nobody wants to

spend more brain calories than necessary to get the results

that they're looking for. So identify the result get really

specific. And if you think you're specific, get more

specific. And so you want to be solving a particular problem. So

that's step one, is really dial that in spend the time to do

that. And honestly, the more time you can spend here, the

better off you're going to be in defining your framework and your

proprietary methodology that you're going to use to to help

and help people and make a bigger impact.

Okay, so then number two, is to identify who it is that has the

problem that will benefit from the result that you're trying to

give that right. So when who is it that you're going to be

helping and again, specificity here super important niche all

the way down, you can always go broader and help more people.

But again, the challenge that most people have is they want to

help everyone and they want to help everyone all at the same

time. And what happens with that is everyone if it's for

everyone, it's actually for no one because it's not specific

enough. So start with one person, one avatar and then

broaden.

broaden it out after you've helped an end kind of solidified

that one audience. So breaking it down into very specifics and

that one of the things I recommend for people to do is

like name your avatar.

and talk specifically about who they are, what their needs are,

what their problem is, what they like to do all those different

things. So get really specific there. If again, you can't

identify a specific avatar, then you need to keep working on this

stuff until you can get there, it has to be as specific as

possible.

And just as a sidebar, marketing, and ads for for

something that you're selling to everyone is almost impossible,

but it's super expensive. And you're not going to be speaking

to a particular person. Because as much as you need to be

speaking to a particular person, you also need to be repelling

the people that don't fit, right. So if you serve women,

then you should be repelling all men. If you're not, then your

messaging and your your level of specificity is not there. So

Alright, first step.

Define your expertise, right, figure out what it is what

problem you're solving, and, and develop kind of that, that

result that you want to get to people that outcome number two,

really dial in who it is that you're helping. And number

three, you're going to, you're gonna identify the process that

that avatar needs to solve their problem. So where are they

today? And what do they need to do to solve their problem?

And usually, this is in a process. And so if you are

training employees at your organization, this is usually

around business process, what are the steps that they need to

do to complete the task complete the goal or activity that you

have in an organization, and you look at what are the steps that

they need to do to accomplish that, if you are a business

owner, entrepreneur, and course creator trying to package your

expertise, typically, this is your proprietary framework that

you're creating. And so to create a proprietary framework

or a process, what you need to do is you need to look at what

the unique steps are, that you're helping somebody, as they

go from point A to point B, just like you use a map to go from

this location to another location, it's exactly that same

thing, the more you can dial in the framework, the process, the

better off you're going to be in becoming the expert, having

something that draws people to you.

And it's a heck of a lot easier to create all of your materials,

all of your content, and all of the things. So if you in the

past have been thinking about creating your course, and

putting information out there and helping people gain more

content and information. If you are of the mindset that the more

content that you put out there, the higher the value, you

actually will be much better off if you define the process or

methodology, and then cut as much of the content as possible,

to just help people get from point A to point B, what is it

they need to get there and cut everything else out. It honestly

makes it so much easier for you. And it also helps your, your

ideal avatar get to the results that they need to get, which

helps them then continue on the journey with you helps them

become raving fans and recommend you to other people. Alright, so

that is the framework. Number one, really dial in that outcome

or result that you are hoping to get for someone to define who it

is you're helping and get as specific as possible. Start with

one avatar, not all of the avatars, you may be able to help

everyone in the whole world. And that is amazing. And you will be

able to do that. But when you are defining your outcome and

your framework, it will serve you so much better to get

specific. And honestly, if you think about the the market

opportunity for a very specific niche, most of the time, it is

bigger than the amount of people that you can handle. So instead

of saying I'm going to go out and help everyone,

which has made me millions and millions of people just start

with a group that you can really influence. I have a colleague of

mine, and she just helps women who are mothers. It's very

specific, and it has allowed her to grow her audience rapidly and

large enough that she's able to help a lot of people, right, but

if she were to say all people in the whole world that she could

help cuz she can then it would have watered down her messaging

and it wouldn't have been as clear and she wouldn't have been

able to draw all of those mothers to her. So really think

about that. And then number three is what's your framework

or your

Your proprietary methodology that you're creating that helps

you stand out in a noisy market. So that, my friends is your

framework. Hopefully this serves you and gives you a sense for

how to think about this process so you can package your

expertise and make a greater income and impact in the world.

Alright, there you go. Have a great day.