Behind the Scenes of a Launch

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Hey, everybody, welcome to today's episode. In today's

episode, I want to talk a little bit about behind the scenes from

my latest launch of gamify my course camp, which was a super

fun week of training on how to gamify your online course our

online program, why you would do it and and what it's all about.

So we had a great time at camp. But I want to share with you a

little bit of the behind the scenes and lessons learned that

I had as I was going through this process. So, I have had the

gamify my course camp on the schedule for probably a year.

And I knew it was something that I wanted to launch. So as we got

closer to the launch date, of course, we you know, had our

launch plan, we had all of the things that we wanted to do. And

so when we went to actually launch, I ended up getting

COVID. And it wasn't just a case of an, un-symptomatic, case of

COVID. But I got slammed with COVID. So I literally, you

probably can still hear it in my voice. But I was sick for over

three weeks. Well, unfortunately, it happened

during the promotional period for gamify my course camp and so

I literally did very little promotion for the camp, and was

sort of building it on the fly. So I want to talk a little bit

about the results of that, just because there were quite a few

lessons that I learned. Because I took imperfect action. Because

at some point, like I had to decide sort of kind of in the

middle of this, whether or not I was gonna, you know, launch and

do the camp or if I was going to cancel because it wasn't exactly

what we had planned. And I decided to keep going and do the

camp because here's the deal is my goal was to get the reps in,

right, my goal was, I'm going to put this out in the world, get

it out of my head, first of all, because it had been there for

such a long time. And get it out into the world, even if I had to

do it by myself. Right, even if I was showing up each day to do

it, and teach and show up and just get it recorded. I was

committed to doing that. And so, so that's sort of where I land,

it just says, Okay, I'm going to keep going. And we'll see how

many people show up because I wasn't able to promote it in the

way that we had planned. So so the the week of camp came up,

and I was still coughing, I was still not able to breathe fully.

And my audience was very gracious in, you know, kind of

just dealing with that.

But alright, so first of all for promotions. Because, because it

was sort of we left it, we didn't leave it to the last

minute, but because I was sick, but I had to shift things

around. And so it wasn't, we weren't able to promote it as we

typically would. However, the one big thing that I did learn

and I just want to make sure that everybody takes this into

account. When you are launching, especially for the first time

something brand new before you're gonna turn on paid ads.

Because you don't necessarily want to turn on paid ads until

you know that you have something that's converting

right you have something that people are interested in. And

then that's the time to put ads behind it or if you're going to

put ads on it at the beginning. Just you know, kind of making

sure that you're realistic about what happens but you know,

organic traffic is interesting. Because, you know, you have to

be very visible you have to be you know, putting things out

there and that's this more of a long game right now The best way

to actually get people involved is to leverage other people's

audiences. So I think that was, you know, one of the biggest

ahas, or sort of lessons learned around this one is, in terms of

organic, was much easier to just get on other people's, you know,

in front of other people's audiences, to help other people

get interested in this. And so that's my biggest advice to you

is, you know, regardless of you have a big list, a little list,

you have lots of people that you're connected with, or you,

you don't have anyone as you're getting started, is look at your

relationships with colleagues, business partners, and others,

to really see if you can get in front of their audiences, that

is going to be the fastest way to promote your deal.

Okay, so that was on the promotion side, then, you know,

during camp, I will tell you that, you know, this is

something that I teach my people all the time is you have an

expertise, right? So you kind of know, what you want to teach and

how you want to teach it. And so the preparation is in? How do

you engage your audience? How do you get them to believe that

this is an option that they need to take action on, unless about,

you know, giving them information less about teaching

them, you know, the, all the things that you want to teach

them. And so, when you're building, it's really important

to think through those pieces? Well, because I had had this in

my head for so long, it was actually easy for me to put

things together, which is good, because I had about an hour of

prep time, maybe each, each day or for each day of the camp,

because I was only working half days. And you know, as I'm sure

you can imagine and have as well, I had other things going

on. And but the lesson in that is when you're given a certain

amount of time, you're able to get what you need done, done,

right? Like, it's Parkinson's Law, right? Like, if I have an

hour, I'm gonna take an hour, if I have four days, I'm going to

take four days. And so I knew I had about an hour to prepare

everything. And I just want to reiterate with you that

imperfect action, or, you know, done over not done is much more

powerful than, you know, laboring over making it perfect,

or, you know, making sure everything is exactly how it

needs to be. Because if that's the case, most often you

actually aren't going to do anything, right, because you are

you get to kind of that analysis paralysis or perfectionist

Patty, as my friend Tracy says, and so you won't actually take

action, you won't move forward. And so remembering that it

doesn't have to be perfect, remembering that if you show up

as your authentic self, and you are there to serve, then that is

the most important piece. And the rest will come as you put

the reps in as you do it, you know, the first time and the

second time and the third time.

And so I launched with imperfect action, things weren't done,

things weren't exactly how I wanted them to be. And I shifted

and was able to still provide an awesome experience, even though

it wasn't exactly what I wanted to do. And so that's sort of the

behind the scenes of it is I decided to just have fun with

it, I decided to show up and do my thing. And it wasn't actually

for the purpose of selling. It wasn't for the purpose of

getting more people in and while and while that happened, I just

knew that I needed to show up and and do the thing and get the

reps in. And so that's my message for you today is if

you're hesitating, if you're just waiting for something to be

perfect. If you're not sure if it's ready, go for it. Right,

just do it. Get started because you learn so much when you just

get in the game. If you're sitting on the sidelines

watching, you can't actually you know, make the shifts and do the

things that you want to do it people are forgiving, right

people are. They know when you're showing up to help and

they know when you're, you know, kind of half-assing it right and

so, you know, being able to show up even if it's not perfect.

That's what people are looking for. People are looking for you

and your ability to help and to serve and to show them it and

approach or your, you know, proprietary framework that's

unique and is something that can help them. And, and so it was

fun. It was a fun week, we had a great time. You know, I have a

recording that doesn't have the PowerPoint slides moving. You

know, without the, the PowerPoint bar at the top, like

whatever, right. Like, it still is. A first draft it still is,

is something where, you know, I moved forward and I did did the

thing. Well, I rerecord later, probably. But it's still at that

point where I know that it's providing value. I know that the

people that that took it got a ton of value out of it. In fact,

it's interesting, because the feedback I got at the end was,

you know, that it was so valuable that they stopped doing

another session with some bigger names that, you know, they

probably had 300,000 people on theirs, and they stopped doing

that one and stayed on our gamifying my course can't

because it was so valuable for them. So, you know, that's great

feedback for you know, for something that that I thought

was not not taking perfect action, right. And, and again,

so my goal for you today is like get the reps in, like just take

action, move forward. It's probably better than you think.

Right? If you are waiting for it to be perfect, it will never

happen. You'll always sit on the sidelines. So just jump in. Get

that first draft in and then you can go from there. All right.

That is my course building tip for today.