Sign up to get updates from us
Episode Summary
Welcome back to another episode of "A Whole Lotta Shift" with your host, Jen Ingram! Today, we're diving into the behind-the-scenes details of Jen's recent in-person event, and trust us when we say, it's going to be raw and real.
In this episode, Jen takes us through her vision board experience, where she taught participants how to dream big and manifest their desired life. But it wasn't just about the event itself; Jen is sharing her multi-faceted strategy, mainly centered around Facebook, that brought her vision to life.
She walks us through how she optimized her Facebook profile for business purposes, leveraging features like professional mode to access key business tools. From changing her cover photo and profile picture to promoting the event to providing detailed information, Jen left no stone unturned.
But it wasn't just about aesthetics - Jen made it incredibly easy for participants to sign up and pay, sharing a simple link and accepting multiple payment methods. She knows that reaching the target audience and providing value are what truly matter, not just likes and comments.
Jen's Facebook strategy was a three-pronged approach, involving attention-grabbing statements, compelling storytelling, and direct sales pitches. And she didn't stop there, she adapted her content for Instagram, ensuring that it resonated with the platform's unique audience.
But that's not all! In upcoming episodes, Jen will share even more insights, including her experiences with Instagram, partnerships, affiliates, and promoters. Plus, she'll be leading up to an exciting announcement of a challenge that will empower women to create their dream life and business.
So get ready to roll up your sleeves and take notes as Jen Ingram pulls back the curtain on her Facebook strategy and gives us an inside look at how she leveraged social media to make her event a success. Get ready for a whole lotta shift coming your way!
About the Host:
Jen is a Dream Catalyst and Business Mentor saving hustling female solopreneurs from the chains of corporate America. Her passion lies in helping women through their self awakening so they can finally break free, turn their side hustle into the business of their dreams, and live a life full of time, location and financial freedom.
Jen is a California girl at heart, now living out her dream in the Midwest, traveling, coaching female solopreneurs and sharing her own story of triumph and empowerment across speaking platforms. When she's not traveling, she enjoys spending time with her college aged son and her rescued Pit Bull.
After 20 years of various project manager and corporate trainer roles while juggling a wide array of side gigs, she has mastered the ability to help women see what they cannot see, believe they are meant for more and take aligned action to make it happen. With an MBA in Change Management, and a Health and Life Coach Certification from the Health Coach Institute, Jen is an expert at creating both the business process changes and the personal habit changes needed to finally Break UP with corporate and go all-in on your side hustle or long standing passion project.
Connect with Jen on Facebook or Instagram!
Facebook: https://www.facebook.com/jenelleingram/
Facebook group: https://www.facebook.com/groups/wholelottashift/
Instagram: https://www.instagram.com/thejenelleingram
Free Gift: https://mailchi.mp/4f4ae02ebe45/beat-the-odds
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
This, this gives me such ick every time I see this.
Speaker:If what you are selling is a service in which you are performing the service,
Speaker:you need to be the one people see.
Speaker:Your number one responsibility in your business is to establish yourself
Speaker:as a leader and create the know, like, and trust with your clients.
Speaker:I'm not sharing a stock photo.
Speaker:Let me repeat this again.
Speaker:I'm not sharing a stock photo.
Speaker:I am not just sharing a graphic, period.
Speaker:If you are the person performing services in your service based
Speaker:business, and you are the person that your clients are going to be working
Speaker:with, they need to see you, period.
Speaker:Welcome to a whole lot of shift podcast, the podcast for multi passionate women
Speaker:with an entrepreneurial spirit, where we provide inspiration, motivation, and
Speaker:education to help you shift away from all the shoulds and supposed to's to what's
Speaker:truly possible for you in your business and your life, all on your own terms.
Speaker:You ready, girl, let's make shift happen.
Speaker:Hello and welcome to another episode of a whole lot of shift.
Speaker:I'm your host, Jen Ingram.
Speaker:And I'm so excited you're joining us today.
Speaker:We are taking a behind the scenes look at everything that I did
Speaker:for a recent in person event.
Speaker:It was the, not the first in person event that I had.
Speaker:However, I did this one very different in comparison to any in person events
Speaker:that I've ever done in the past.
Speaker:And so I wanted to share some of the things that I did
Speaker:that could possibly help you.
Speaker:Some of the things that went well, some of the things that didn't go so well.
Speaker:Some of the mistakes that I made, I will freely share those and some of the things
Speaker:that I'll definitely be bringing with me as I move forward and continue to host
Speaker:more in person events in addition to the online virtual coaching that I do.
Speaker:So welcome.
Speaker:I'm so glad you're here.
Speaker:because I am going to be sharing all those details with you giving you that behind
Speaker:the scenes, look, this is actually going to be kind of a three part series because
Speaker:it is going to take me a little bit to, to make it through each step of the
Speaker:process that I did and make sure that you guys get value out of what worked well.
Speaker:It didn't work well.
Speaker:And and some ideas for what you could try.
Speaker:So, so I hope that you'll tune in.
Speaker:This is part one
Speaker:All right.
Speaker:So let's get it kicked off.
Speaker:Recently I held a, an in person vision board experience event
Speaker:and it was an absolute blast.
Speaker:This was something that I had been wanting to host for quite some time.
Speaker:I have.
Speaker:Put on a vision board workshop in the past for I did that for
Speaker:a business not too long ago.
Speaker:And it went, it went okay.
Speaker:And I'll, I'll share what worked in that scenario versus this
Speaker:scenario here a little bit.
Speaker:And previously many moons ago, I had held some goal setting events.
Speaker:In the corporate space.
Speaker:And so I've done I've done some of that.
Speaker:I've done some things in the corporate space, of course, over the years.
Speaker:You know, I've shared with you in the past that I had been
Speaker:a part of a, an in the past.
Speaker:And of course, I had.
Speaker:in person and vendor events that I did with that.
Speaker:And obviously those looked very, very different.
Speaker:So I wanted to give you a little bit of a behind the scenes look, look at
Speaker:what this event experience looks like.
Speaker:So first, what was it?
Speaker:So this was a vision board experience where I was going to be working with
Speaker:clients who were looking to create a vision board for Really for their
Speaker:future for an unspecified point in time.
Speaker:I really wanted the focus to not be so much on a very finite goal.
Speaker:In other words, this was not intended to be a vision board experience for
Speaker:just a 1 year vision board or a.
Speaker:Five year business plan, or it was nothing like that.
Speaker:I wanted this experience to be more about teaching you how to dream, teaching you
Speaker:how to start dreaming and thinking outside the box so that you can start having
Speaker:your manifestations come into reality.
Speaker:This was kind of.
Speaker:the first step in the many steps of learning how to manifest
Speaker:the life that you really want.
Speaker:And so I wanted the opportunity to, to do this with folks and have
Speaker:this look a little bit different.
Speaker:So, here is the strategy that I took.
Speaker:I took kind of a multifaceted Strategy.
Speaker:And so I'm going to share with you each piece that worked
Speaker:and what didn't work so well.
Speaker:So the first thing that I did, I will tell you my primary social media platform
Speaker:that I am the most comfortable with, that I've been on the longest, that I am
Speaker:the most active in is And yes, some of you I know are probably cringing like,
Speaker:Oh my God, people are still on Facebook.
Speaker:Yes, people are still on Facebook.
Speaker:In fact, whether we like it or not Facebook is one of the places
Speaker:where they really, really have created a fantastic platform.
Speaker:For groups and the ability to manage groups, the ability to
Speaker:find groups, be engaged in groups.
Speaker:So that continues to be a platform that I continue to use and I foresee
Speaker:that I will continue to use it.
Speaker:For the foreseeable future until something else comes along that
Speaker:is able to manage communities and groups in a similar fashion or a
Speaker:better, potentially better way.
Speaker:I'll, until that occurs, I will continue to use Facebook.
Speaker:So the first thing that I want to talk about was my Facebook strategy.
Speaker:And then I'm going to talk about what it, what I tested out with my secondary
Speaker:platform, which would be Instagram, which I in the past have never put a lot into,
Speaker:but I'm going to talk to you about that.
Speaker:And then I'm going to share with you, some of the ways in which I
Speaker:engaged in partnerships advertising, just all things along the way.
Speaker:So first my primary platform stuck with that, went hard on that primary platform.
Speaker:Again, it's the one I'm most comfortable with.
Speaker:Here is what I did.
Speaker:I came up with a strategy that first started with me optimizing and making
Speaker:sure that it was super easy for my clients or for those attending the vision board
Speaker:experience those signing up, I wanted this to be super simple for them to be able to
Speaker:sign up, find the link to the workshop.
Speaker:I want a super simple way for them to pay me.
Speaker:I want, which means I want to accept several different methods of payment.
Speaker:And I don't, I don't want to limit that in any way.
Speaker:So the very first thing that I did was I changed my cover
Speaker:photo on my personal page.
Speaker:Now I do want to, let me backtrack just a little bit to
Speaker:help explain how I have Facebook.
Speaker:I'm going to start with Facebook, how I have my Facebook set up for myself.
Speaker:So I don't I have a business page.
Speaker:It's currently hidden.
Speaker:It's never worked well for me.
Speaker:Not just me, but I know for a lot of business owners, they talk a lot about
Speaker:the fact that the algorithm doesn't quite push business pages the same.
Speaker:So I don't focus just on a business page.
Speaker:I use my personal profile for my business.
Speaker:One of the ways in which I do that is I have I have put turned on what is
Speaker:called professional mode on my personal profile that allows me to use a lot of
Speaker:the features and conveniences that a business page has, however, I get to
Speaker:use them under my personal profile.
Speaker:All of those features that your business page has of statistics comment manager,
Speaker:which is great scheduling posts all of those, those business features that you
Speaker:may be used to using the, the business suite from Meta that is available.
Speaker:If you turn on professional mode for your personal profile.
Speaker:Other nice feature about that professional mode that this allows you to do is you
Speaker:easily get to post between Instagram and.
Speaker:Facebook and vice versa.
Speaker:There was a period of time in which you could only go one way.
Speaker:You couldn't go the other.
Speaker:That is no longer true.
Speaker:It also used to be that you could only go from one to the other.
Speaker:If you had a business page and you couldn't do it on your personal
Speaker:profile, that's no longer true.
Speaker:So, having my personal profile in professional mode has allowed me to do.
Speaker:Many things on that works really well to use for my business.
Speaker:So first and foremost.
Speaker:I made sure that in my about section on my personal profile.
Speaker:I've got links in there that can link you directly back to my group.
Speaker:I don't currently have a web page and I want to make it clear.
Speaker:You don't have to have a website in order to make money.
Speaker:So I don't currently have a website up and running.
Speaker:So my profile, the website link goes to my Facebook group because
Speaker:right now I want to build the group.
Speaker:I want that group to become my primary lead source.
Speaker:And in order to do that, I want everything to drive them.
Speaker:I want to drive everybody into the group, right?
Speaker:Everybody goes back to the group.
Speaker:So.
Speaker:So that was, that was one thing.
Speaker:The other thing that I did for this event, I changed my profile picture.
Speaker:I made it very clear in the profile picture what it was, the vision
Speaker:board experience, and when it was.
Speaker:In the description or the caption, what have you, for my profile picture, I
Speaker:described in detail the announcement, the formal announcement of the vision
Speaker:board experience, what all included.
Speaker:What all it included, what what it was, where it was at the day and time
Speaker:that it was going to be the features of the offer you know, all those
Speaker:things very similar to a sales page.
Speaker:However, it didn't include everything that would be in your
Speaker:typical long form sales page.
Speaker:So that was first and foremost.
Speaker:So when you go to my profile, you've got my profile picture, which is my face.
Speaker:This is important.
Speaker:It should be you.
Speaker:You're helping establish the know, like, and trust.
Speaker:I created a cover photo that described what I was offering and
Speaker:it was very clear and distinct.
Speaker:So.
Speaker:I've now got my profile kind of optimized for my event.
Speaker:And for that, for a period of time, not only in my about section, did I have a
Speaker:link that takes you back to my group?
Speaker:I added the link to, that went to my landing page and
Speaker:my sales page for this event.
Speaker:So I put that link at the end of my announcement, that was.
Speaker:As my cover photo in that description at the end, I included my Bitly link.
Speaker:I went to my about section on my profile.
Speaker:I added that Bitly link there again, I want to make it super easy.
Speaker:There's multiple ways for you to find a link to figure out what I'm offering.
Speaker:Multiple ways for you to pay me.
Speaker:The next thing I did, I created a strategy for myself.
Speaker:We've all heard the phrase give massively.
Speaker:Right.
Speaker:You want to make sure that you are giving so that you can turn
Speaker:around and ask for what it is that you want and you can receive that.
Speaker:So I, the strategy that I took on was a strategy from a coach that I've
Speaker:been following for quite some time.
Speaker:I really, really like her content.
Speaker:I like the way that she runs her business.
Speaker:I like the way that she runs her marketing and advertising.
Speaker:I've known for quite something.
Speaker:for quite some time that that was something I wanted to implement.
Speaker:I do think I had to get an over a little bit of a mental
Speaker:hurdle in order to implement it.
Speaker:But I can tell you that once I created it, it was far simpler
Speaker:than I had ever imagined.
Speaker:So here's what I did.
Speaker:I posted three times a day.
Speaker:I typically would recommend because of the way the algorithm works, and
Speaker:I cannot stress this enough, that if you're advertising for something that
Speaker:you are launching, you typically want to leave yourself at least three weeks.
Speaker:In this particular case, I only had about two weeks and three days,
Speaker:like about two and a half weeks.
Speaker:Some of that was, was my fault.
Speaker:I didn't kick off my full marketing plan soon enough.
Speaker:So I posted three times a day.
Speaker:This is the order in which I posted.
Speaker:Again, some of this I learned from a different coach, one post.
Speaker:My first post of the day was what I would call just a give post.
Speaker:This was something that was inspirational, motivational, something that was
Speaker:kind of in your face that quick.
Speaker:punch statement that got your attention, said something that my
Speaker:ideal client needs to hear on repeat.
Speaker:And we went from there.
Speaker:So it was short, it was quick.
Speaker:This is not a long copy.
Speaker:This was usually two or three sentences at most, but again, this
Speaker:is quick, short, simple, something that could just be in their face.
Speaker:As they're scrolling, I put it on a colored background so that as
Speaker:you're scrolling, of course, that color would pick up, it's going
Speaker:to get their attention, they're going to pick that up, and because
Speaker:it's only two or three sentences, they can quickly read it, right?
Speaker:It's kind of that, that quick give.
Speaker:That was my first post every day.
Speaker:My second post of the day was what I would call a give and ask.
Speaker:These were posts that were more storytelling posts.
Speaker:These were posts that were more some how to's.
Speaker:These were posts that were persuasion posts.
Speaker:These were, so, you know, what have you, these were posts where I was able
Speaker:at the end of the post, because these were longer formatted posts, because
Speaker:I was giving something within the post at the end, I would have a call to
Speaker:action, but typically my call to action would be like, leave me a comment.
Speaker:Coming to my DMs, check out the link in the comments.
Speaker:Give me a comment of me, if this is you.
Speaker:Some type of call to action.
Speaker:Because now I just gave, and then, so now I get to ask, right?
Speaker:But again, this is kind of drawing my client in.
Speaker:So I'm sharing things about, I'm giving stories.
Speaker:I'm giving where, maybe a story where I learned a lesson.
Speaker:I'm giving let me, you know, oh, I'm Trying to establish why I'm different
Speaker:than anybody else that you may have taken a vision board workshop from before,
Speaker:so I give something that's going to be maybe a little bit of a controversy
Speaker:in this case, I threw out the idea that I don't agree with SMART goals.
Speaker:And I explained why I didn't believe, didn't agree with them, what I
Speaker:believe that they are missing and what joining my workshop is going to get
Speaker:you that setting a SMART goal is not.
Speaker:You know, those kinds of things I, you know, I think one of my posts was like,
Speaker:here's some mistakes that you could be making and you not even realize
Speaker:it as you're setting goals or trying to manifest what you really want.
Speaker:These were goal, these were posts that had some type of story.
Speaker:There was also no gatekeeping.
Speaker:I had no issues with sharing the how to's.
Speaker:In other words, I I think a couple of the posts really explained,
Speaker:you know, how to how to create.
Speaker:Your vision board and some of the steps to take.
Speaker:So that was my second post of the day.
Speaker:My third post of the day was just a straight up ask.
Speaker:In other words, this was just a straight up sale.
Speaker:This is just me selling now.
Speaker:I did this in a certain way.
Speaker:The way that I used this, you could consider these ask posts
Speaker:to be the different pieces of your long form sales page.
Speaker:So in other words, we are we are highlighting the benefits of.
Speaker:We're highlighting the outcomes.
Speaker:We're highlighting all the things that you're going to receive.
Speaker:If there are bonuses that I'm highlighting that.
Speaker:So one of the bonuses was I had invited a guest speaker to the event.
Speaker:So one of my posts was announcing my guest speaker, who they were, why
Speaker:you want to show up to see them, why you want to be there and put yourself
Speaker:in the room and be a part of this experience and just a straight up ask.
Speaker:Here is the link.
Speaker:Get signed up.
Speaker:I did put a little bit of a scarcity behind it in the sense that I said,
Speaker:um, you know, there's limited spots available, which, which was true.
Speaker:I put on my sales page because I knew I didn't want to try.
Speaker:You know, I was like, I don't want to try and do a workshop 50 people in the room.
Speaker:That's a lot, right?
Speaker:I knew that.
Speaker:So I did put a limited number of seats into my sales page and
Speaker:my sales page was only going to accept a certain amount of people.
Speaker:And then I had a waiting list that people would get thrown into
Speaker:if I should exceed that amount.
Speaker:And so, you know, I was able then to use that and say, Hey, there's a limited
Speaker:number of spots or here's, you know.
Speaker:The time by which you need to register by.
Speaker:So be sure and get your ticket.
Speaker:But I went through and I shared all those different pieces of my sales page.
Speaker:You know what?
Speaker:I'm also trying to Dispel some of the myths, or maybe some of the
Speaker:things that people have heard about a vision board, maybe what I think my
Speaker:ideal client maybe thinks this was.
Speaker:And I'm trying to answer their questions.
Speaker:The FAQ section of my sales page became a post.
Speaker:So you could really look at this, you know, if we're thinking about,
Speaker:Hey, three weeks of advertising, these posts are going to be simple.
Speaker:You probably have two weeks.
Speaker:Worth of these posts, just in your sales page alone, just in your sales page alone.
Speaker:You've already got those posts and it's a straight up ask.
Speaker:This isn't necessarily just a call to action of, Hey, leave a comment.
Speaker:This is a straight up ask sign up.
Speaker:Here's the deadline sign up.
Speaker:There's only this number of spots left, right?
Speaker:It's a straight up ask.
Speaker:It's a straight up sell.
Speaker:This is what I'm selling.
Speaker:And so I took that strategy and I did that every day.
Speaker:And I did this again on my personal page and my personal pages in profile mode.
Speaker:It became easier for me to manage this, having that, profile in professional
Speaker:mode because I have all those features like I get to go into those
Speaker:settings and use the Comment manager.
Speaker:I don't have to go post by post to manage my comments.
Speaker:It's within the comment manager for me, which is Incredibly helpful.
Speaker:So yes, I I was able to use that that was how I used That's how I use social media.
Speaker:Now, the other thing that I think is pretty important that I want to share here
Speaker:is I put, it's really important to me.
Speaker:In fact, I'll tell you guys, one of the things that gives me the ick,
Speaker:and this is, this is a thing with me.
Speaker:This, this gives me such ick every time I see this.
Speaker:If you are selling something and it is a service for people and
Speaker:you are the providing the service.
Speaker:You need to be the one people see, period.
Speaker:If what you are selling is a service in which you are performing the service,
Speaker:you need to be the one people see.
Speaker:Your number one responsibility in your business is to establish yourself
Speaker:as a leader and create the know, like, and trust with your clients.
Speaker:That is your number one priority and the only way that you're going to be able to
Speaker:do that is to fully show up and let them experience who you are, what some of your
Speaker:values are, why some of these things are important to you, why this is passionate,
Speaker:why you're passionate about this, share some of those details in your stories and
Speaker:put a gift, paint a picture, you're going to paint a picture for them in your copy.
Speaker:And provide them with a picture.
Speaker:I shared some old photos of me.
Speaker:I threw in old ones with new ones, depending on what I was talking about
Speaker:so that they could experience and see, Oh my God, you know, and for any of
Speaker:those folks who have followed me for a long time, they could probably relate
Speaker:and be like, Oh my gosh, I actually remember when she looked like that.
Speaker:Or I remember her, you know, talking about that.
Speaker:And then they can look at other pictures of me now for like, Oh gosh, yeah,
Speaker:man, she's traveling all the time.
Speaker:Cool, right?
Speaker:Like those folks who follow me can follow again, they're following me.
Speaker:They're continuing to establish the know, like, and trust through the storytelling.
Speaker:And I'm sharing those parts of me with them.
Speaker:I'm not sharing a stock photo.
Speaker:Let me repeat this again.
Speaker:I'm not sharing a stock photo.
Speaker:I am not just sharing a graphic, period.
Speaker:If you are the person performing services in your service based
Speaker:business, and you are the person that your clients are going to be working
Speaker:with, they need to see you, period.
Speaker:Okay.
Speaker:I'll get off my soapbox about that just for a little bit.
Speaker:So then, okay, that was Facebook.
Speaker:I think those are the primary things.
Speaker:I'll share, this is what I did.
Speaker:I'll share what I tended, what I'm looking to do in the future
Speaker:with, with that further down.
Speaker:So this was what I did.
Speaker:Now, one of the things, one of the lessons that I learned, here's some
Speaker:mistakes that I made in doing that.
Speaker:And this is going to be super helpful for you.
Speaker:And this is the beauty of going through all of this and
Speaker:creating these experiences.
Speaker:In a prior episode, you may have heard me talk about how, you know,
Speaker:just taking that aligned action and taking that action towards you.
Speaker:What you want is really helping you to make the mistakes and
Speaker:it's allowing you to pivot.
Speaker:If you aren't getting the results that you want, it allows you to pivot.
Speaker:Let me give you a really good example.
Speaker:I had created a post and in my mind, when I was writing the post, when I was
Speaker:creating this content, I was looking at it from a place of, I want my ideal client
Speaker:to see all the things that are possible.
Speaker:I want them to read this post and understand That all these kinds
Speaker:of things are absolutely possible and it's possible for them.
Speaker:Okay.
Speaker:That was my goal when I wrote it.
Speaker:And I, you know, if you've ever worked, I've worked with a couple
Speaker:of different copyright coaches.
Speaker:And one of the things that they'll say is read it back to you,
Speaker:read it back to yourself, right?
Speaker:Are you Do you still hear the message that you were wanting to convey?
Speaker:I went, you know, I went through all of the steps, you know, did you change a
Speaker:lot of the eyes to make it about them?
Speaker:You know, I went through all of the steps.
Speaker:The answers were yes.
Speaker:I was like, this is a great post.
Speaker:I nailed this.
Speaker:I posted it.
Speaker:And I went into the comment manager.
Speaker:I have certain times of the day when I go into comment manager to
Speaker:respond to comments because a, I don't, I don't want to be getting 50
Speaker:million notifications on my phone.
Speaker:That just becomes overwhelming for me.
Speaker:I don't want to immediately respond to comments.
Speaker:If I happen to still be on Facebook and engaging with people, and I see
Speaker:some notifications come up and I do see the comments, I will comment
Speaker:back, but I typically reserve.
Speaker:responding to comments for certain times of day, just because
Speaker:that's how I manage my time.
Speaker:It's how I manage my energy.
Speaker:It is important of course, that you do try and go back and
Speaker:respond to all of your comments.
Speaker:So again, this is what's super nice about having your profile in professional
Speaker:mode and being able to use the comment manager because I can go in there.
Speaker:I can go straight to comment manager and I never have to worry.
Speaker:About catching myself scrolling that doesn't have to be a thing if you're
Speaker:finding that you are falling into that trap and your intention is to go in there,
Speaker:engage, respond to comments, but you find yourself just doing the doom scroll.
Speaker:I strongly.
Speaker:Recommend that you consider switching your profile over to professional mode
Speaker:so you can use that comment manager.
Speaker:It is an absolute game changer.
Speaker:I log in, I go to comment manager and I engage in that way.
Speaker:And then I can log right back off.
Speaker:There is a separate time in which my energy level is different in
Speaker:which I do in intentional scroll.
Speaker:And I'll share some of that at a later time.
Speaker:So anyways, I made this post and thoroughly thought through what the
Speaker:message was that I wanted to convey.
Speaker:I read it back to myself.
Speaker:I felt like it met the criteria.
Speaker:I went in the next morning to comment manager and guess what I saw?
Speaker:Comment after comment after comment of Good job.
Speaker:Congratulations on your achievement.
Speaker:That's awesome.
Speaker:Good for you.
Speaker:Over and over and over.
Speaker:And I was like, no, no, this is not the message I was trying to convey.
Speaker:So this was a great opportunity.
Speaker:You can tell by the responses that you're receiving, by the
Speaker:messages that you're getting.
Speaker:By the sales that are coming in, whether or not your copy is working.
Speaker:And if you have a piece of content that comes back and it's all,
Speaker:Oh, Hey, you did a good job.
Speaker:Congratulations.
Speaker:Awesome work.
Speaker:Then, you know, something went wrong with that content and the content
Speaker:was about you and not about them.
Speaker:The content ended up being about you and not about your client
Speaker:and the people who are reading that post or congratulating you.
Speaker:And there were two things wrong with this.
Speaker:One, I, I, I was not looking for any validation.
Speaker:I was like, no, like, I, I already did that.
Speaker:Like, I, and I already know what I did to be able to do that.
Speaker:And I was happy with it and, and not to sound cocky or anything or
Speaker:arrogant, but like, I didn't need, I didn't need all the congratulations.
Speaker:I didn't need a that's awesome.
Speaker:That's not, that wasn't what I wanted at all.
Speaker:So, I removed the post.
Speaker:Well, in the main phrase.
Speaker:I didn't delete the post mostly because I want it to be a
Speaker:true lesson learned for me.
Speaker:And I want to be able to go back to it so that I can review the things that I
Speaker:did wrong so that when I create a future post, I can like compare my future
Speaker:post to that old post and go, okay, well, it doesn't have these components.
Speaker:I think I'm good, right?
Speaker:So, but I changed the privacy so that only I can see that post now.
Speaker:That means that that content was no longer going to show up for anybody else.
Speaker:It was only going to show up for me in my feed.
Speaker:Now, here's what's super freaking important and this is why it is so fucking
Speaker:important that you understand what your goal is currently in your business.
Speaker:That you understand what you are working towards, that you are clear on the
Speaker:outcome that you are trying to attain.
Speaker:Because, statistically speaking, that is my highest ranked
Speaker:post in the last six months.
Speaker:That post had the most interaction.
Speaker:That post had the most likes.
Speaker:The most comments, the most views, that post got read.
Speaker:If my goal had been statistics and my ego was super wrapped up
Speaker:in making my stats look good on my profile, I would have left that post.
Speaker:But that's not my goal.
Speaker:I don't give a fuck about likes.
Speaker:I don't give a fuck about your good job comments.
Speaker:I don't give a fuck about any of that.
Speaker:I give a fuck about making sure that women are able to step into their true
Speaker:power and that they're making shit happen for their lives and that they understand
Speaker:that they are living in an absolute world of possibilities and magic and
Speaker:miracles, and they just need to step up to see it and take it for their own.
Speaker:It's theirs for the taking.
Speaker:That's my goal.
Speaker:That is my mission.
Speaker:That is what I'm here to do.
Speaker:I don't give a fuck about the likes and you've got to be
Speaker:super fucking clear on that.
Speaker:So that post is hidden.
Speaker:I knew that wasn't the right post.
Speaker:Lesson learned.
Speaker:I get to pivot.
Speaker:I get to make a new post.
Speaker:I get to make it say something else.
Speaker:I get to use this and go back to that copy and go, okay, my next copy.
Speaker:I'll make sure, make sure that I totally switch how these things
Speaker:are presented to my audience.
Speaker:So that was, that was super clear for me.
Speaker:The other thing that I wanted to share just kind of in relation to that, being
Speaker:clear on, on, on what your goals are,
Speaker:did I get, I, I got very little, if any interaction on the straight sales posts,
Speaker:however, I got sales on the sales post.
Speaker:I got messages on the sales post.
Speaker:When I say the sales post, I'm talking about those posts that I talk
Speaker:about where I just straight up ask, where it's just straight up sale.
Speaker:Here it is.
Speaker:I also got messages and I know it was being read because I had people sending
Speaker:messages talking about, Oh my God.
Speaker:Yeah.
Speaker:I really hate smart goals too, blah, blah, blah, blah, blah.
Speaker:Right.
Speaker:So I know that I know it was getting read.
Speaker:I didn't necessarily receive a like from that person.
Speaker:I didn't get a comment on that post from that person, but that
Speaker:again, that's not the goal, right?
Speaker:If my goal is to be empowering women to go create the dream life that
Speaker:they want to go create their dream business so that they can be living
Speaker:the life that they want, the life of freedom, the life of empowerment, then.
Speaker:I don't give a fuck if somebody likes or comments on my post.
Speaker:I want to make sure that it gets seen and it's speaking to the person that I
Speaker:want to read it, the person who needs it.
Speaker:That's the goal.
Speaker:Okay.
Speaker:So, okay, that was Facebook.
Speaker:That was my three pronged approach every day.
Speaker:Three posts.
Speaker:It sounds like a lot.
Speaker:I have to tell you, this was so fucking simple.
Speaker:This was so fucking simple.
Speaker:In the morning, I posted a little one, two punch in the gut.
Speaker:Here you go.
Speaker:Here's what you need to fucking hear.
Speaker:And let me tell you, nine times out of ten, it was nothing about my client.
Speaker:You know what it was?
Speaker:It was something I needed to hear.
Speaker:It was something I needed to tell myself.
Speaker:Some of it, sometimes I go back and I read old journals, and I'll
Speaker:find a sentence or two, and I'll be like, but that's a post, okay?
Speaker:You've got the content.
Speaker:It's already there.
Speaker:It already exists.
Speaker:Those, those posts were simple.
Speaker:The second posts, Stories it took me a little bit more time for some of
Speaker:those, mostly because again, I wanted to make sure that my story was cohesive.
Speaker:I didn't want it to be too long.
Speaker:I wanted it to be engaging.
Speaker:I did kind of look for hooks.
Speaker:Like here's a mistake you might be making.
Speaker:Here's why I disagree with blah, blah, blah.
Speaker:Here's what I did and here's why I would do it differently now.
Speaker:Right?
Speaker:Like those are hooks.
Speaker:Those are the things that people are wanting to see.
Speaker:I did stay away from, I didn't do a lot of.
Speaker:Five ways to blah, blah, blah, three tips for blah, blah, blah.
Speaker:I, I think people are kind of tired of seeing those.
Speaker:They're a little cheesy.
Speaker:They're a little typical.
Speaker:They're a little standard.
Speaker:The give and ask posts that I'm talking about, these are more of the
Speaker:persuasion, the storytelling, the, what makes you different, why you
Speaker:want this, those kinds of things.
Speaker:And then of course the ask post, just straight up sales.
Speaker:Like you literally take your long form sales page and you
Speaker:can make 10, 20 posts out of it.
Speaker:Promise.
Speaker:Okay.
Speaker:That was Facebook.
Speaker:The other piece that I did.
Speaker:So Instagram, Instagram is not my favorite platform.
Speaker:I'm going to tell you now, I've never,
Speaker:I've never fully been a big.
Speaker:Instagram user.
Speaker:So that was a whole other thing because I've never been a really big Instagram
Speaker:user, that meant I was going to have to do several things on Instagram.
Speaker:And so I want to, I want to walk you through some of that and the ways
Speaker:in which Instagram looks different, the ways in which the interaction is
Speaker:different, why my, I did not simply copy.
Speaker:all of my Facebook content exactly as is over to Instagram.
Speaker:While I used a lot of similar content, maybe I used a similar
Speaker:hook, um, a similar story.
Speaker:I made it look different for Instagram because Instagram looks different.
Speaker:And those who enjoy Instagram as a primary platform use it differently then Facebook.
Speaker:And that was when I had to really tune into who my audience was,
Speaker:the platform that they liked and how they like to use it.
Speaker:So
Speaker:I apologize for the delay.
Speaker:This is going to take a bit longer than I thought.
Speaker:This is going to be a three part series.
Speaker:I'm going to share.
Speaker:So I just went through everything that I did on Facebook.
Speaker:I'm going to share everything that I did and didn't do on Instagram.
Speaker:And then there's going to be, another piece on partnerships,
Speaker:affiliates, promoters.
Speaker:And I'll get into a little bit of the event it's itself in that.
Speaker:So, so I hope that you guys will tune in.
Speaker:This is going to be a three part series and, this is going to be leading up to
Speaker:the announcements, yeah of a challenge that I'm going to be kicking off.
Speaker:So I'm super excited about that.
Speaker:So I hope that you all will , will tune in.
Speaker:And so stay posted.
Speaker:The next two pieces are coming.
Speaker:Until then, thank you all for joining me.
Speaker:I hope that this information was helpful to you.
Speaker:Remember, if it was helpful to you, if you would do me a great favor and go ahead
Speaker:and tell somebody about it, If you are listening to this via the podcast, or if
Speaker:you're in the group and you are watching live, of course, be sure and tell somebody
Speaker:about the Whole Lotta Shift Facebook group, because I do try and create a
Speaker:lot of value for you here in this group.
Speaker:Until next time, everybody, keep making shifts happen.
Speaker:Bye now
Speaker:Hey shifters, thank you so much for tuning in to another
Speaker:episode of A Whole Lotta Shift.
Speaker:If you heard something today that inspired you or resonated with you,
Speaker:please head over to iTunes and leave us a review to help others as well.
Speaker:Your review helps me give as much motivation and
Speaker:inspiration as I possibly can.
Speaker:And don't forget, you can catch all the outtakes, bonuses, special live
Speaker:stream interviews, and much more over at A Whole Lotta Shift Facebook group.
Speaker:Until next time, keep making shift happen.
