The Art of Using Webinars to Sell Your Course
Welcome! In this episode where we're diving deep into the powerful strategy of using webinars to sell your courses. Webinars provide a platform not just for teaching but also for building trust, showcasing expertise and, of course, selling your course in an impactful and genuine way.
- Why Webinars Matter: We explore why webinars can be more than just a platform for education - they are windows into your personality, your subject matter expertise, and your approach to teaching.
- Value Creation: Here we dive into crafting webinars that provide real value to your audience. The focus is on addressing the "migraine problem" or the big, pressing issue that your potential students face.
- Choosing a Course Topic: We talk about one of the biggest challenges course creators face: deciding on the course topic. Get insights on how to address this using your webinar as a tool.
- Promoting Your Course: Align your webinar and course content effectively for seamless marketing and promotion tactics. Learn how to make your webinar an irresistible preview to your main course.
- The Webinar Blueprint: Learn about the importance of proper planning, scripting, and outlining in offering a webinar that sells. Understand the formula of driving course sign-ups at the end of your webinar.
- Follow-ups and Conversions: Not all will sign-up right away. We look at the crucial role follow-ups and replays play in capturing potentials who might have missed the live webinar.
- The Power of Evergreen Webinars: Explore how evergreen webinars can be a constant source of your course sign-ups. Learn how to modify your live webinar into an evergreen one.
By the end of this episode, you'll understand that webinars are not just a teaching tool - they're a marketing powerhouse, a way to offer a transformative pre-course experience, and a passport to making informed decisions for your potential course buyers.
Whether you're just starting in course creation or you're looking to widen your reach, this episode is a goldmine of strategies for you. Tune in and leverage the power of webinars for your success.
About Donna Ashton
Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back.
Her mission is to give you the one thing you can’t buy- time all while making more money.
Listen On
